In Broadcast - May 2016 - 40


40

www.inbroadcast.com | Vol: 6 - Issue 5 | May 2016

InStudio

Aveco - Automating The
News Production Studio

T

oday's question is not whether to
automate news production in the
studio. The question is rather how to do
it. And here Aveco has a strong answer
- ASTRA Studio, Aveco's Award-winning
News Production Automation, the only
news production system designed for
multi-studio operation.
We at Aveco believe that designing
the style of a newscast is an art;
however, producing newscasts is
an industrial process. ASTRA Studio
is a Content Factory, an industrial
production line to produce newscasts,
and, one with industry-leading tools
for breaking news.
We want you to focus on telling
stories, and leave all the technical
complexities and routine tasks on us.
We have good news for journalists -
there is nothing to worry about, ASTRA
Studio doesn't require extra effort
from them. They can keep working as
they do now.
ASTRA Studio is quick! Import a
rundown via MOS and off you go.
No need for rundown preparation in
the studio, you just use the ASTRA
hardware control panel to give a pace

to the newscast.
Every busy journalist appreciates
the possibility to edit a story that has
already started on air. Every producer
appreciates having a video-search
capability in the PCR automation - to
quickly find appropriate clips in times
of breaking news. Every operations
manager appreciates being able to
move a production to an alternate
studio - by one mouse click - all
production switcher settings, CG,
virtual sets, camera robotics, video
roll-ins, lighting etc. instantly move.
It's possible due to ASTRA's unique
facility manager organising multistudio assets, bringing unprecedented
flexibility and efficiency.
ASTRA Studio can be fully integrated
with ASTRA MCR automation optimise
news wheels, automate workflows and
automate PCR/MCR cue exchange.
Both MCR and Studio automation
packages run in the same automation
server, optimising investment.
As an independent manufacturer
we integrate any system and any
equipment of any brand. No company
has the best products across the

broadcast chain. You - the customer -
make the choice.
News production automation is
common - now it's time for studio
recording sessions! Introduced at NAB:
Take 2 Studio Production Automation.
Take 2's precise coordination of
many production elements enhances
the creative process and improves the
bottom line. A director can simply say
"cut", a timeline allows easy recuing
of production equipment, press one
button and Take 2 continues producing
and ingesting.

Aveco ASTRA Studio 2

Another tool in Aveco portfolio: the
industry's first News studio in a Box,
Redwood Studio.
Featuring eight SDI inputs, four
HD clip players, multi-DVE's, 32
layers of graphics, four microphone
inputs, audio mixer and ASTRA news
production automation.
With Redwood, press the Take
button. It's an ideal solution for small
standalone studios, as well as for
networks of integrated regional news
production facilities.

Cobalt Digital and PESA Announce
Global Strategic Partnership

C

obalt Digital has announced it has
entered into a global strategic
partnership with PESA, a worldwide
leader in audio and video routing and
IP streaming.
The partnership enables the
two companies to integrate their
complementary technologies, create
synergistic bundled solutions, and take
advantage of joint sales opportunities
for optimal market penetration and
geographic coverage.
"Cobalt's essential terminal and

convergence products are synergistic
with PESA's routing and control
products. This strategic partnership
plays to both of our technical
strengths, benefitting all markets with
overall competitive bundled solutions
comprised of quality products that
integrate specialised technology,"
said Bob McAlpine, Executive Vice
President of Sales and Marketing at
Cobalt Digital.
"From a business standpoint, we'll
be able to unify our sales teams and
open up new market opportunities for
both of our respective product lines.
Cobalt is a dominant broadcast/sports
market seller, while PESA dominates
government, corporate, educational,
and industrial markets. Our companies
will cross-pollinate those markets
with
more
cost-effective
and
technologically attractive bundles."

Initially, Cobalt and PESA have
integrated the Cobalt BBG-1070
multiviewer and PESA's Cougar and
Cheetah routers, with all information
and parameters being displayed on
PESA's
Windows-based
CATTRAX
Software Control GUI. This integration
enables plug-and-play functionality for
both product groups in an expandable
package with routing and monitor
display. The combination is an example
of the best-of-breed solutions the
companies will be able to offer based
on Cobalt's wide range of convergence
products and PESA's leading routing
and streaming products.
"Cobalt brings skills, relationships,

and a product portfolio that
wonderfully complements the PESA
offerings. At the same time, Cobalt's
tremendous energy, experience, and
talent makes the partnership a good
cultural fit," said John T. Wright, SVP,
Sales and Business Development at
PESA. "We have already been working
together to our customers' benefit.
Going forward, our joint knowledge
and experience will bring to market
innovative and exciting products for
our clients."
Cobalt and PESA demonstrated their
first integrated solution at the 2016
NAB Show in Cobalt Digital booth and
PESA booth.
http://www.inbroadcast.com http://aveco.com/astra-studio http://www.cobaltdigital.com/ http://www.pesa.com/
Table of Contents for the Digital Edition of In Broadcast - May 2016
