InBroadcast - February 2023 - 43

www.inbroadcast.com | Vol: 13 - Issue 2 | February 2023
43
InMedia
Ai-Media Launches Live Subtitling
with GB News in UK Broadcast First
A
i-Media, the global
live
and
announced
leader in
subtitling, transcription
translation solutions, has
that
it has
launched
24/7 live subtitling on GB News. The
broadcaster becomes the first in the
UK to simplify subtitle delivery with
Ai-Media's
end-to-end
technology
and market
largest and most
reliable subtitle
delivery network in the world.
Trusted
worldwide, Ai-Media's
end
subtitling
leading
infrastructure.
GB News, known as The People's
Channel, launched in 2021 to include
more voices and opinions in the
national conversation. It is available
free on Sky, Virgin Media, Freeview,
Freesat, YouView, via Apps, and on
social media including GB News live
feed on YouTube.
GB News now subtitles its 24/7
coverage with up to 98.5% accuracy
thanks
hybrid
to Ai-Media's Smart Lexi
subtitling solution, which
combines
ASR automation with
expert human curation. Smart Lexi
subtitles are delivered to screens
via Ai-Media's iCap Encode Pro SDI
encoder and its iCap Network - the
by major broadcasters
end-tosubtitling
technology
and
infrastructure helps ensure simplified
production workflows and reliable,
low-latency subtitle display, while
reducing operational costs.
GB News decided
to invest
in
subtitles due to its commitment to be
accessible to all viewers across the
UK, choosing Ai-Media for its ability
to deliver high accuracy subtitles
at
significantly
Global
Lovatt
lower cost
traditional human subtitles.
Ai-Media's
than
General Manager -
Strategic Accounts, Mark
said: " We are extremely
pleased that GB News has become
the first UK broadcaster to subtitle its
24/7 coverage with Ai-Media's endto-end
range of subtitling technology
and infrastructure. Ai-Media has for
decades been the leading subtitling
vendor for broadcasters
in the
EMEA, Americas and APAC regions,
providing all the software, hardware
and human services they need in one
place.
" By partnering with Ai-Media, GB
News will benefit from the best of our
ASR technology, encoder hardware
and
subtitling infrastructure to
simplify subtitle delivery and ensure
accessibility
for its
millions
of
viewers in the UK, Ireland and around
the globe. "
GB News
Frangopoulos
People's
important
said
for subtitles. " As
Channel, it
is
to us
beyond
The
CEO Angelos
the channel
had been overwhelmed by viewer
demand
hugely
to include all
voices across the United Kingdom,
especially
viewers
their hundreds
contacted
to request
us
London, " he
said. " While we always planned
subtitles, we brought them forward
when
in
better
accessibility to GB News. "
GB News Head of Technology and
Operations, Stephen Willmott, said
the company chose Ai-Media's Smart
Lexi because it combines the speed
of ASR automation with the accuracy
of expert human curation.
" The combination of AI technology
with human oversight means that
after an initial bedding down period,
our captions will be 98.5% accurate, "
he said. " We committed to this a
while ago. It's great to be able to
launch them now and viewers have
already told us how delighted they
are. "
https://www.ai-media.tv
FOUNDING PARTNER

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