Bord na Móna - Source Issue 12 - (Page 22)

STATS CARD NAME: Laura Enache DEPARTMENT: Horticulture NATIONALITY: Romanian LIVING IN: Saggart, Co. Dublin HOBBIES: Latin and salsa dance, skating, climbing, abseiling SALES FORCE IN LAURA ENACHE'S NATIVE ROMANIAN LANGUAGE, THERE IS NO WORD FOR 'PEAT'. TODAY, SHE IS MANAGING HORTICULTURE'S PROFESSIONAL PEAT CUSTOMERS IN EUROPE AND BEYOND Q How long have you worked with Bord na Móna? For me, Bord na Móna has been a beautiful story and quite an adventure. I joined the company under the graduate programme in March 2010. That's a two-year wellstructured programme where graduates work in different departments to get to understand the business. Initially, I worked in Horticulture (export markets), then in the Environmental business in the UK and then in Group Marketing in Newbridge. In the UK, I helped to organise the rebranding of the Environmental division into Anua and, later in Newbridge, I worked on corporate projects crossing over with Fuels, Resource Recovery, and the Technical Services section of Environmental. So, I gained a good overview of the different business units and had the chance to meet a lot of people and immerse 22 | Source Winter 2013 myself even more into the Irish culture, with the help of my colleagues. All in all, I am with Bord na Móna for the past three-and-ahalf years and I am thoroughly enjoying the experience. Q What does your job today entail? I work in the Professional Horticulture Hub which is part of the Consumer and Professional/Retail division. I am involved in account management and in securing long-term relationships with our professional business-to-business customers, which span some 29 countries worldwide. I deal with potting soil manufacturers who buy our peat moss and finished growing media that is used in professional horticulture, ornamental, and food production. Key to my role is a strong professional level of service excellence across a diverse customer base in Holland, France, Italy, Belgium, Denmark, to name just a few of our main markets. Outside Europe, we export as far away as Tahiti and Barbados and I am involved in analysing market entry opportunities to secure key customers in Turkey, Taiwan, China and some Middle East countries. An exciting aspect of my role is attending tradeshows such as IPM Dubai, a major horticulture trade fair for the Middle East region. Our key proposition is based on the quality of the Bord na Móna peat, the reputation of the company, and the security we offer our customers. Overall, we do about €17 million worth of business in Europe and other markets, not including Ireland and the UK. Q Which Bord na Móna products are you selling? We supply a range of products for the

Table of Contents for the Digital Edition of Bord na Móna - Source Issue 12

Bord Na MóNa - Source Issue 12
Brown Gold
A Bright Future Beckons
Clean Energy Hub
A Good Year
Game On!
Sales Force
Project Update
Heritage Corner

Bord na Móna - Source Issue 12