Bord na Móna - Source Issue 12 - (Page 22)
STATS CARD
NAME:
Laura Enache
DEPARTMENT:
Horticulture
NATIONALITY:
Romanian
LIVING IN:
Saggart, Co. Dublin
HOBBIES:
Latin and salsa dance, skating,
climbing, abseiling
SALES FORCE
IN LAURA ENACHE'S NATIVE ROMANIAN LANGUAGE, THERE IS NO WORD
FOR 'PEAT'. TODAY, SHE IS MANAGING HORTICULTURE'S PROFESSIONAL PEAT
CUSTOMERS IN EUROPE AND BEYOND
Q
How long have you worked
with Bord na Móna?
For me, Bord na Móna has been a beautiful
story and quite an adventure. I joined the
company under the graduate programme
in March 2010. That's a two-year wellstructured programme where graduates
work in different departments to get to
understand the business. Initially, I worked
in Horticulture (export markets), then in the
Environmental business in the UK and then
in Group Marketing in Newbridge. In the UK,
I helped to organise the rebranding of the
Environmental division into Anua and, later in
Newbridge, I worked on corporate projects
crossing over with Fuels, Resource Recovery,
and the Technical Services section of
Environmental. So, I gained a good overview
of the different business units and had the
chance to meet a lot of people and immerse
22 | Source Winter 2013
myself even more into the Irish culture, with
the help of my colleagues. All in all, I am with
Bord na Móna for the past three-and-ahalf years and I am thoroughly enjoying the
experience.
Q
What does your job today
entail?
I work in the Professional Horticulture
Hub which is part of the Consumer and
Professional/Retail division. I am involved
in account management and in securing
long-term relationships with our professional
business-to-business customers, which span
some 29 countries worldwide. I deal with
potting soil manufacturers who buy our peat
moss and finished growing media that is used
in professional horticulture, ornamental, and
food production.
Key to my role is a strong professional level
of service excellence across a diverse customer
base in Holland, France, Italy, Belgium, Denmark,
to name just a few of our main markets. Outside
Europe, we export as far away as Tahiti and
Barbados and I am involved in analysing market
entry opportunities to secure key customers
in Turkey, Taiwan, China and some Middle
East countries. An exciting aspect of my role is
attending tradeshows such as IPM Dubai, a major
horticulture trade fair for the Middle East region.
Our key proposition is based on the quality
of the Bord na Móna peat, the reputation of
the company, and the security we offer our
customers. Overall, we do about €17 million
worth of business in Europe and other markets,
not including Ireland and the UK.
Q
Which Bord na Móna
products are you selling?
We supply a range of products for the
Table of Contents for the Digital Edition of Bord na Móna - Source Issue 12
Bord Na MóNa - Source Issue 12
Contents
News
Brown Gold
A Bright Future Beckons
Clean Energy Hub
A Good Year
Game On!
Sales Force
Project Update
Heritage Corner
Nationwide
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