In Broadcast - January 2018 - 43

43 | Vol: 8 - Issue 1 | January 2018


Euro Media Group
Selects Axon
As Strategic
Technology Partner

RFP based selection process,
including proof of concepts, EMG
has selected Axon out of several
vendors to become a strategic
technology partner.
At the beginning of 2017, EMG
launched a program called
'OBjective 2020', aimed at
designing a new concept
for future media production
"What we wanted to achieve was
a triple-A solution to produce
content Anywhere, Anyhow, Any
size. Our goal was to cover both
remote production and on site
production and to be able to do
anything between a small HD
production and the biggest UHD
show one can think of" says Ronald
Meyvisch, CTO of the Euro Media
In order to achieve this, the concept
needed to be modular and scalable
and therefore IP based. Following a
data-centre approach, applications
can be deployed in a flexible way,
according to needs, on an FPGA based
platform connected via an extensive
network. On this network, quality of
service, bandwidth control and full
control of the routing are guaranteed.
"In Axon, we found the partner who
could provide us both the state-ofthe-art and future-proof control
system (Axon's Cerebrum control
and monitoring solution) as well as a
very powerful IP-based video/audio
processing platform that will deliver
the necessary processing power and
gateways to support this distributed
media infrastructure we had in mind,"
says Meyvisch.
As the system can be used in OB
trucks, fixed installations as well as
flight packs, the first solutions being
built following the OBjective 2020
philosophy will be operational at the
beginning of 2018 in UHD.
Later in the year, EMG plans the roll
out of several OB trucks, as well as the

EMG CTO Ronald Meyvisch

renewal of the Italian sports media
remote production centre of 3Zero2 -
all based on the same technology and
As Patrick van den Berg, CFO of EMG
puts it: "Thanks to IP, we are now able
to harmonise the core technology used
in EMG for media production, thus
allowing us to share the hardware
and exchange the people between our
different entities in order to increase
our operational efficiency. This is of
strategic importance for our group in
order to stay ahead of the competition
and respond to the market demand for
cost effective and flexible solutions".
Jan Eveleens, CEO of Axon concludes
by stating that: "We are delighted to
be working so closely with EMG as
strategic technology partner over
the coming years, supporting their
organisation as it revolutionises
media production and leads the way
in the successful deployment of IP
infrastructure in live broadcast. This
partnership also confirms Axon's
strategic vision as the requirements
of EMG for their OBjective 2020 were
a direct match with Axon's on-going
product development program and

Table of Contents for the Digital Edition of In Broadcast - January 2018