WWF Annual Review 2022 - 60

TOGETHER WITH YOU
INDIVIDUALS AROUND THE WORLD HAVE A MASSIVE ROLE TO PLAY IN EFFORTS TO RESTORE NATURE AND STABILIZE THE CLIMATE.
e're proud to lead
Earth Hour, one of
the world's largest
grassroots environmental
movements, which this year
called for a safer, fairer and
more sustainable future for
everyone. On 26 March, Earth
Hour supporters from 192
countries and territories came
together in their millions,
with lights dimmed at some
of the world's most famous
global landmarks as part of the
symbolic switch-off.
The event generated 10.1
billion impressions globally
on social media channels and
other platforms, and ensured
Earth Hour's related keywords
and hashtags trended in 35
countries across Twitter or
Google search.
Throughout the year, we
helped focus public attention
on the need for governments
to commit to reverse nature
loss at the UN COP15
biodiversity conference in
December (see page 4). The
publication in October of our
Living Planet Report, which
highlighted the devastating
global wildlife decline over
the past 50 years, resulted
in almost 7,000 monitored
media mentions from across
the WWF Network and nearly
400 million social media views
across all global channels.
As the conference began, our
awareness-raising activities
included the #TeamEarth
campaign alongside celebrity
ambassadors, which reached
28 million people, and our
most-played video to date,
The Speech, which reached
32+ million people.
New in 2022 was our Age
of Change partnership with
BBC Storyworks, which
shared compelling stories
from around the world of
innovative business solutions
to critical environmental
challenges. The results
have been astounding, with
BBC Storyworks and WWF
communications together
achieving over 25 million
social media impressions
and 190,000+ page views on
our websites. This builds on
the work of our partnership
with the UN Convention on
Biological Diversity, which
is helping to raise awareness
about the value of nature.
The partnership includes the
#Connect2Earth initiative,
backed by the German
government's International
Climate Initiative (IKI)
− providing open-source
content linked to key dates
and events that has helped
generate over 20 billion
social media impressions
over the past five years.
Promoting
Earth Hour 2022
in Iran
THANK YOU... OUR 38+ MILLION FOLLOWERS ON SOCIAL MEDIA AND MESSAGING APPS, OUR 5.8 MILLION INDIVIDUAL
WWF INTERNATIONAL 2022
https://www.earthhour.org/ https://livingplanet.panda.org/ https://connect2earth.org/ https://www.earthhour.org/ https://wwf.panda.org/age_of_change/ https://wwf.panda.org/age_of_change/ https://www.earthhour.org/

WWF Annual Review 2022

Table of Contents for the Digital Edition of WWF Annual Review 2022

Contents
WWF Annual Review 2022 - Cover1
WWF Annual Review 2022 - Cover2
WWF Annual Review 2022 - 3
WWF Annual Review 2022 - 4
WWF Annual Review 2022 - 5
WWF Annual Review 2022 - 6
WWF Annual Review 2022 - 7
WWF Annual Review 2022 - 8
WWF Annual Review 2022 - 9
WWF Annual Review 2022 - 10
WWF Annual Review 2022 - Contents
WWF Annual Review 2022 - 12
WWF Annual Review 2022 - 13
WWF Annual Review 2022 - 14
WWF Annual Review 2022 - 15
WWF Annual Review 2022 - 16
WWF Annual Review 2022 - 17
WWF Annual Review 2022 - 18
WWF Annual Review 2022 - 19
WWF Annual Review 2022 - 20
WWF Annual Review 2022 - 21
WWF Annual Review 2022 - 22
WWF Annual Review 2022 - 23
WWF Annual Review 2022 - 24
WWF Annual Review 2022 - 25
WWF Annual Review 2022 - 26
WWF Annual Review 2022 - 27
WWF Annual Review 2022 - 28
WWF Annual Review 2022 - 29
WWF Annual Review 2022 - 30
WWF Annual Review 2022 - 31
WWF Annual Review 2022 - 32
WWF Annual Review 2022 - 33
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WWF Annual Review 2022 - 35
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WWF Annual Review 2022 - 37
WWF Annual Review 2022 - 38
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WWF Annual Review 2022 - 40
WWF Annual Review 2022 - 41
WWF Annual Review 2022 - 42
WWF Annual Review 2022 - 43
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WWF Annual Review 2022 - 56
WWF Annual Review 2022 - 57
WWF Annual Review 2022 - 58
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WWF Annual Review 2022 - 60
WWF Annual Review 2022 - 61
WWF Annual Review 2022 - 62
WWF Annual Review 2022 - 63
WWF Annual Review 2022 - 64
WWF Annual Review 2022 - 65
WWF Annual Review 2022 - 66
WWF Annual Review 2022 - Cover3
WWF Annual Review 2022 - Cover4
https://europe.nxtbook.com/nxteu/wwfintl/annualreview2023
https://europe.nxtbook.com/nxteu/wwfintl/annualreview2022
https://europe.nxtbook.com/nxteu/wwfintl/annualreview2021
https://europe.nxtbook.com/nxteu/wwfintl/tcops
https://europe.nxtbook.com/nxteu/wwfintl/60th_anniversary
https://europe.nxtbook.com/nxteu/wwfintl/annualreview2020
https://europe.nxtbook.com/nxteu/wwfintl/freshwater_fishes_report
https://europe.nxtbook.com/nxteu/wwfintl/ghost_gear_report
http://europe.nxtbook.com/nxteu/wwfintl/covid19_report
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2019
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2018
http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_summary
http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_full
http://europe.nxtbook.com/nxteu/wwfintl/conversation_strategy
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2017
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2015
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2013
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-de
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-fr
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013
http://europe.nxtbook.com/nxteu/wwf_france/rapport_dactivite_2011-2012
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2012
https://www.nxtbookmedia.com