WWF Annual Review 2021 - 21

BUSINESS HAS THE
POWER TO CREATE A
NATURE-POSITVE FUTURE
As the global pandemic
has continued to evolve,
this past year has only
reinforced our collective
sense of vulnerability, and
the recognition that our
own health and that of our
economies depend entirely
on the balance of Earth's
interconnected living systems.
The crisis is shaping a new
paradigm for how business
can help create a better,
more resilient future - one
founded on a powerful mix of
business model innovation,
new technologies and logistics
across value chains, and
international collaboration.
Encouragingly, we have for the
most part managed to shore up
food security and healthcare,
and dodge a global recession.
When push comes to shove,
we can, it seems, deliver rapid
changes in individual, political
and corporate behaviour to
solve a global crisis. We must
now do the same to save our
planet in a decade of action
that drastically reduces
emissions and puts nature
on the path to recovery.
For business, saving nature
is not just a moral imperative
but an urgent economic
one. An estimated US$44
trillion in economic value
generation - over half the
world's GDP - is moderately
or highly dependent on
nature and its services.
The global business
community must acknowledge
the urgency for action and
embrace the opportunity to
innovate and take the lead
once more - setting sciencebased
targets and rapidly
delivering deforestation- and
conversion-free supply chains,
investing in nature-based
solutions, and calling for
policies and incentives that
help scale private sector action
for nature. WWF is already
collaborating with business
across multiple sectors and
geographies and driving
business action for nature.
In Brazil, for example, our
work to halt deforestation
and conversion harnesses
the power of markets to
protect nature. And around
the world, whether helping
to address nature-related
risk, transform resource use
and supply chains, or invest
in social enterprise, we are
ready to help shape businessdriven
solutions. By putting
investment in nature at the
heart of doing business,
business can lead the
transition to an equitable,
net-zero, nature-positive
future.
Cristianne Close,
Global Markets Practice
Leader
Mauricio Voivodic,
CEO, WWF-Brazil
21

https://www.wwf.org.br/natureza_brasileira/areas_prioritarias/cerrado/manifestodocerrado/cerrado_conversion_zero/ https://www.wwf.org.br/natureza_brasileira/areas_prioritarias/cerrado/manifestodocerrado/cerrado_conversion_zero/ https://www.wwf.org.br/natureza_brasileira/areas_prioritarias/cerrado/manifestodocerrado/cerrado_conversion_zero/ https://www.weforum.org/press/2020/01/half-of-world-s-gdp-moderately-or-highly-dependent-on-nature-says-new-report https://www.weforum.org/press/2020/01/half-of-world-s-gdp-moderately-or-highly-dependent-on-nature-says-new-report https://www.weforum.org/press/2020/01/half-of-world-s-gdp-moderately-or-highly-dependent-on-nature-says-new-report https://globescan.com/healthy-sustainable-living/ https://globescan.com/healthy-sustainable-living/ https://sciencebasedtargetsnetwork.org/how-it-works/why-set-sbts-for-nature/ https://www.weforum.org/press/2020/01/half-of-world-s-gdp-moderately-or-highly-dependent-on-nature-says-new-report https://lp.panda.org/powering-nature-report https://lp.panda.org/powering-nature-report https://wwf.panda.org/act/partner_with_wwf/corporate_partnerships/ https://wwf.panda.org/act/partner_with_wwf/corporate_partnerships/ https://wwf.panda.org/act/partner_with_wwf/corporate_partnerships/ https://www.businessfornature.org/

WWF Annual Review 2021

Table of Contents for the Digital Edition of WWF Annual Review 2021