WWF Annual Review 20 - 52

2020 saw WWF working alongside people
around the world to urge global action in
the run-up to September's UN biodiversity
summit attended by world leaders. Amid
the chaotic opening stages of the COVID-19
pandemic, people came together in March
for the first-ever purely digital Earth
Hour, one of the world's largest grassroots
environmental movements. Our calls for
action on the climate and nature crises
reached a record-breaking 190 countries and
territories, generating over 4.7 billion social
media impressions and leading to related
hashtags trending across 37 countries on
Twitter and Google search. Another spike of
activity was the publication of our globally
respected Living Planet Report (LPR), with
its vitally important evidence of accelerating
wildlife population decline. We released it
in over 90 countries, reaching a worldwide
audience through more than 11,750 media
mentions, over 290 million social media
views and our first ever dedicated LPR
website - and the headline statistics were
referenced at the UN biodiversity summit.
All of these activities highlighted the

TOGETHER
WITH YOU
INDIVIDUALS AROUND THE WORLD HAVE
A MASSIVE ROLE TO PLAY IN EFFORTS
TO RESTORE NATURE AND TACKLE
THE CLIMATE CRISIS.

importance of individuals around the world
in urging for nature loss to be reversed by
the end of the coming decade, and how their
calls can be amplified through our online
mobilization platform Voice for the Planet.
Alongside our calls for urgent action, our
partnership with the UN Convention on
Biological Diversity continued to support

680,000
PEOPLE

their target of increasing awareness of
the value of the natural world and how
to conserve it and use it sustainably. Our

BECOME INDIVIDUAL
FINANCIAL
SUPPORTERS

#Connect2Earth open-source campaign,
backed by the International Climate
Initiative (IKI), supports this ambition.
Its publicly available toolkits cover key
international dates and events including
Earth Hour, helping to generate nearly
1 billion social media impressions
with nature-related messages over the

1 MILLION+
PEOPLE:

past three years.
For the first time in several years, the
number of financial supporters and partners

CALL FOR NEW
EU LAW AGAINST
DEFORESTATION

grew significantly - by 13% to 5.81 million
- with the overwhelming majority coming
from individual donors. This impressive
growth was in part due to the incredible
wildfire emergencies, orchestrated by offices
across the WWF Network. We are hopeful
that these new supporters will continue to
back our work in the coming crucial years
for the future of people and nature.

WWF INTERNATIONAL 2020

© WWF / Linda Manner

public response to the Amazon and Australia

https://cdn2.hubspot.net/hubfs/4783129/Earth Hour 2020 Report.pdf https://cdn2.hubspot.net/hubfs/4783129/Earth Hour 2020 Report.pdf https://livingplanet.panda.org/en-gb/ https://livingplanet.panda.org/en-gb/ http://connect2earth.org/ https://www.wwf.eu/what_we_do/forests/

WWF Annual Review 20

Table of Contents for the Digital Edition of WWF Annual Review 20