WWF Annual Review 20 - 37

BUSINESS ACTION
More than 560 companies with revenues
of US$4 trillion joined the call for governments
to reverse the loss of nature this decade
through the WWF-backed Business for
Nature coalition. Signatories included WWF
partners like Coca-Cola, Carrefour, H&M,
IKEA, Unilever and many others. We're also
encouraging private sector partners to take
action to operate within planetary limits as
part of the Science-Based Targets Network.
This year, the network released initial
guidance to help business take a scientific
approach to defining their role in
restoring nature.

PROGRESS ON PLASTICS
As part of our global efforts to tackle plastic
pollution, we helped launch the South Africa
Plastics Pact - the first of its kind in Africa.
Members have committed to ambitious
targets for 2025, including making all plastic
packaging 100% reusable, recyclable or
compostable and using at least 30% recycled
content. We're involved in similar initiatives
in other countries, and are campaigning for
governments to reach a global agreement to
end plastic pollution. So far, 2 million
people have signed our petition calling for
a UN treaty on plastic pollution, now
supported by over 65 countries.

TRAVEL IVORY FREE
Demand for ivory kills 20,000 elephants a
year - and though sales have been banned in
China, WWF research shows some Chinese
people travelling abroad continue to buy ivory.
Our #TravelIvoryFree campaign targeted
Chinese travellers visiting destinations across
South-east Asia over Chinese New Year. The
campaign, supported by Chinese actor and
WWF Ambassador Zhu Yilong, has been
viewed 260 million times on social media and
in outdoor ads in China and other countries
in the region, resulting in 3.4 million
people pledging not to buy
ivory on their travels.

37



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WWF Annual Review 20

Table of Contents for the Digital Edition of WWF Annual Review 20

Contents
WWF Annual Review 20 - Cover1
WWF Annual Review 20 - 2
WWF Annual Review 20 - 3
WWF Annual Review 20 - 4
WWF Annual Review 20 - 5
WWF Annual Review 20 - 6
WWF Annual Review 20 - Contents
WWF Annual Review 20 - 8
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WWF Annual Review 20 - 60
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