60th Anniversary - 6

A FOREWORD BY
MARCO LAMBERTINI,
WWF INTERNATIONAL
DIRECTOR GENERAL
60 YEARS
OF PASSION
AND INNOVATION
FOR IMPACT
WWF has been a steadfast actor on environmental
issues for the past six decades.
e were born at the beginning of what some
scientists call " The Great Acceleration " .
When, from the early sixties, the global
consumption of natural resources - land, energy,
water, food, timber and minerals - started to
increase exponentially with accelerating impacts
on the Earth's systems.
It was no coincidence that it was exactly then
that a group of environmentalists from Africa,
America and Europe - passionate and concerned
about our planet - felt that the natural world needed
a global advocate and powerful catalyst for impact.
In April 1961, they called for the establishment of
a global conservation organization in a historic
declaration called the Morges Manifesto.
The World Wildlife Fund - later simply called
WWF - was formed, evolving from a federation
across just a few countries into today's multicultural
local-to-global network. From the start, our focus
was to raise resources and gather influence that
supported the action and investigations of numerous
organizations and researchers across the world.
By supporting the study of the last wild asses in
the horn of Africa or by purchasing the Coto Doñana
wetland in Spain when threatened by mass tourism
development, the focus was from the beginning on
60 YEARS OF ACTION FOR NATURE AND PEOPLE
science-based action. But the birth of WWF was also
marked by the launch, in collaboration with the
Daily Mirror in the UK, of the first ever fundraising
appeal for nature. The enthusiastic response showed
that the time was right to mobilize public attention
towards the conservation of the natural world.
Those early experiences embedded in our DNA
three fundamental traits: a solution-oriented,
public-facing and partnership-focussed culture.
This was and still is the essence of WWF. And as we
quickly evolved into a distributed network of local
leaders and operations, our local to global structure
proved even more effective in delivering impact on
the ground, as well as driving systemic change.
Going through the annual reports from our
foundation six decades ago, one appreciates the
far-sighted vision and courageous plans that
marked WWF's work from those early days.
Our fingerprints are all over some of the most
remarkable successes and innovative actions ever
taken on nature conservation, whose impacts are
still being felt today. From world-famous protected
areas like the Galápagos Islands in Ecuador,
Corcovado in Costa Rica, Virunga in the Democratic
Republic of the Congo, Manas in Bhutan and
Lake Nakuru in Kenya, to the protection
© Ashley Morgan / WWF

60th Anniversary

Table of Contents for the Digital Edition of 60th Anniversary

60th Anniversary - 1
60th Anniversary - 2
60th Anniversary - 3
60th Anniversary - 4
60th Anniversary - 5
60th Anniversary - 6
60th Anniversary - 7
60th Anniversary - 8
60th Anniversary - 9
60th Anniversary - 10
60th Anniversary - 11
60th Anniversary - 12
60th Anniversary - 13
60th Anniversary - 14
60th Anniversary - 15
60th Anniversary - 16
60th Anniversary - 17
60th Anniversary - 18
60th Anniversary - 19
60th Anniversary - 20
60th Anniversary - 21
60th Anniversary - 22
60th Anniversary - 23
60th Anniversary - 24
60th Anniversary - 25
60th Anniversary - 26
60th Anniversary - 27
60th Anniversary - 28
60th Anniversary - 29
60th Anniversary - 30
60th Anniversary - 31
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60th Anniversary - 33
60th Anniversary - 34
60th Anniversary - 35
60th Anniversary - 36
60th Anniversary - 37
60th Anniversary - 38
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60th Anniversary - 40
60th Anniversary - 41
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https://europe.nxtbook.com/nxteu/wwfintl/tcops
https://europe.nxtbook.com/nxteu/wwfintl/60th_anniversary
https://europe.nxtbook.com/nxteu/wwfintl/annualreview2020
https://europe.nxtbook.com/nxteu/wwfintl/freshwater_fishes_report
https://europe.nxtbook.com/nxteu/wwfintl/ghost_gear_report
http://europe.nxtbook.com/nxteu/wwfintl/covid19_report
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2019
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2018
http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_summary
http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_full
http://europe.nxtbook.com/nxteu/wwfintl/conversation_strategy
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2017
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2015
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2013
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-de
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-fr
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013
http://europe.nxtbook.com/nxteu/wwf_france/rapport_dactivite_2011-2012
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2012
https://www.nxtbookmedia.com