InBroadcast - November 2024 - Cover3

www.inbroadcast.com | Vol: 14 - Issue 11 | November 2024
41
InMedia
Ad-Insertion Monitoring:
Bridge Technologies and the VB330
T
here are many ways in which the
broadcast industry doesn't always play
out as expected. All too often, industry
pundits pronounce the so-called " death "
of something - be it linear broadcasting,
physical media, or - most recently - the
very concept of broadcast advertising
itself. But despite proclamations as far
back as 1995 that advertising would soon
be a thing of the past, it remains strong.
Indeed, despite the rise of subscriptionbased
streaming,
which
seemed set
to edge out ads entirely, now nearly every major
streaming service has pivoted back to ad-supported
options. And of
course, traditional
terrestrial
TV, which still commands a substantial share of
audience consumption, has remained largely addriven
throughout.
All this means that advertisers care more than
ever that they are getting what they pay for. Quality,
reliability and accountability are all major concerns
for advertisers, which in turn means they need to
be major concerns for the broadcasters servicing
them.
Recognition of this has been a key concern for
Bridge Technologies as they have made further
advancements to their flagship monitoring probe,
the VB330. With the integration of SCTE-104 and
SCTE-35 marker monitoring, the VB330 can monitor
and log SCTE-35 ad-insert messages from up to
2000 services at the same time - including those
from manifest files in OTT streaming services. This
allows users to visually document the delivery of ad
content, ensuring that advertisers' investments are
backed by data-driven assurances.
Furthermore, the addition of a visual log recording
feature, with ring buffer, customisable loop
duration and event/alarm trigger means engineers
can build a cache of fault-centered records for
validation, troubleshooting and reporting. With
both local and networked storage systems, the
VB330 can log up to 10,000 events per service and
export to third-party systems using API or provide
access
directly
through the VB330's
intuitive
browser-based dashboard.
With transparent support for ST2038 and
SCTE-104, including for JPEG-XS services,
this enhanced interface allows engineers
and content managers to review and
validate ad delivery in real time or analyse
issues
retrospectively, streamlining
both immediate troubleshooting and
operational insights. Most importantly,
by being able to monitor and report on
the delivery factors that directly impact
advertisers' ROI, broadcasters are able
to provide compelling evidence of the value they
provide their clients. In a media landscape where
trust and accountability
are essential, Bridge
Technologies' VB330 ad-insertion monitoring
therefore offers broadcasters a reliable way to
prove that they are meeting client expectations,
and
thus
maintain
valuable advertising
partnerships.
As the broadcast industry continues to evolve,
tools like the VB330 are crucial in bridging the gap
between content delivery and advertising integrity,
offering a future-proof solution for an industry
where advertising remains very much alive and
well.
https://bridgetech.tv
https://bridgetech.tv/products/vb330
http://www.inbroadcast.com https://bridgetech.tv/products/vb330/ https://bridgetech.tv/products/vb330/ https://www.bridgetech.tv https://www.bridgetech.tv/products/vb330 https://telemetricsinc.com
InBroadcast - November 2024

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