InBroadcast - November 2024 - 8

8
www.inbroadcast.com | Vol: 14 - Issue 11 | November 2024
InNews
Sean Perkins
Joins NAB to Lead
Marketing Strategy
SBS Medianet Introduces
Ikegami UHK-X700 4K Cameras
K
T
he National
Association of
Broadcasters (NAB) announces
that Sean Perkins has been named
Chief Marketing Officer and Senior
Vice President of Global Connections
and Events
oversee marketing efforts
(GCE), where he will
for NAB
Show and NAB Show New York.
Perkins will drive strategies aimed at
increasing engagement and visibility
for NAB's premier events, reporting to
Karen Chupka, Managing Director and
Executive Vice President, GCE.
Perkins brings more than 30 years
of marketing expertise spanning
business-to-business and businessto-consumer
sectors, with extensive
experience in industries including
media, technology, digital commerce
and
nonprofit.
Throughout
orean cable television network
SBS Medianet has expanded its
production base with the purchase
of Ikegami UHK-X700 cameras for live
coverage of a major golf tournament.
SBS Medianet has invested in a total
of 32 UHK-X700 camera chains during
2024. The cameras were chosen for
their high video quality and versatility
including the ability
to perform
efficiently and effectively in outdoor
live broadcasting conditions.
Hwa AV, Ikegami's
Korean
distributor, negotiated the sales,
has many years of experience in
providing broadcast-related systems
and support.
SBS Medianet, located at Mapogu,
western
a long commercial lifetime for highbudget
for
productions.
The cameras
can also be operated in multi-format
workflows.
Designed
Seoul, commenced
operations in 1999. An affiliate of
SBS Media Group, it operates seven
channels and transmits a variety of
popular programs in genres such
as
entertainment, music, sports
and lifestyle. With its wide variety of
content, SBS Medianet has played an
important role in the development of
the Korean entertainment industry.
Ikegami UHK-X700
cameras
his
career, Perkins has led successful
marketing efforts for notable brands
such as AOL, Amtrak, AARP, Intel,
Sage, Neustar and the Consumer
Technology
Association (CTA).
Most recently, as Vice President of
Marketing at CTA, Perkins directed
the comprehensive marketing and
advertising efforts
for CES, the
association's annual trade event.
" We are excited to have Sean join
NAB during such an important time
for the industry, " said Karen Chupka.
" Sean's
extensive experience in
marketing and his proven success
in driving growth and visibility will
be a tremendous asset to our team.
His expertise
in
event marketing
and digital transformation will help
us elevate NAB Show and other key
initiatives, ensuring we continue to
deliver extraordinary value to our
members and partners. "
The National
Broadcasters
is
advocacy association for America's
broadcasters. NAB advances radio
and television interests in legislative,
regulatory and public affairs. Through
advocacy, education and innovation,
NAB enables broadcasters to best
serve their communities, strengthen
their businesses
and
seize new
opportunities in the digital age.
provide the freedom to operate at
4K-UHD, 1080p or 1080i
resolution
in standard dynamic range or high
dynamic
range and standard
or
wide color gamut. Content can be
mastered in full 4K-UHD to ensure
applications, UHK-X700 cameras
each incorporate three 2/3-inch
CMOS 4K sensors with a global
shutter which provides
from rolling-shutter
freedom
distortion and
flash-banding artifacts. The camera
is uniformly balanced and has a
low center of gravity to ensure easy
operation on a pedestal, tripod or
shoulder.
Core of the Ikegami UHK-X700's
electronics is an ASIC chip which
encapsulates a wide range of highgrade
into
ultra-compact
dimensions. Optional high frame-rate
shooting at up to 2x speed in 4K or up
video processing functions
component
studio or outdoor
to 8x speed in HD can be performed
via the BSX-100 base station for
applications such as capturing fast
motion in sport or stage events.
The
UHK-X700/BSX-100
combo
allows cameras to be securely linked
up to 3 km from their operating
location, including power to the
camera head. Simultaneous output
in HD SDR and UHD HDR video
formats
mixed
is
supported, including
sources. 4K-UHD video is
available as a 12G-SDI feed directly
from the camera head, enabling the
UHK-X700 to be integrated into a
wireless system.
SBS Medianet has
Ikegami products in the past.
In
addition
durability
of
compatibility
to the
of
used many
stability and
these cameras, the
each piece of
equipment and Ikegami's extensive
technical support were also believed
to be factors in its choice.
Sencore Continues to Evolve the AFN Platform with
new 12G-SDI Input Option
in video delivery solutions for
S
encore, a recognized
of
a
leader
the broadcast industry, announces
the addition
new 12G-SDI
encoder input option to the Sencore
AFN
platform.
underscores
This
commitment to advancing the AFN
platform and delivering cutting-edge
technology
for professional
enhancement
Sencore's ongoing
video
Association of
the
premier
contribution and remote production
applications.
Sencore has focused on enhancing
the AFN platform's capabilities to
better serve customers and meet
the evolving demands of modern
broadcast
workflows. With
the
integration of 12G-SDI input, the AFN
platform now offers
even greater
flexibility, allowing users to choose
from 12G-SDI, 4x3G, 3G, HD, and
SD-SDI in a single hardware option.
" This is perfect for applications that
require high-quality, low-latency
video encoding and decoding across
diverse contribution, news gathering,
and remote production scenarios, "
said Aaron Doughten, Director of
Technology.
The
is
designed
Sencore AFN platform
with a modular
architecture, offering a range of
configuration options to meet the
needs of any broadcast or media
workflow. Supporting up to 4K UHD
resolution at 4:2:2 10-bit, the AFN
ensures exceptional
with compatibility
across
video quality
HEVC,
H.264, and MPEG2 video codecs. This
expanded versatility enables users
to deliver high-quality video content
seamlessly, with the added benefits
of contribution-level encoding and
decoding, ASI, IP, SRT I/O, and
multiplexing - all in one platform.
" We are excited
like
to continue
evolving the AFN platform with new
enhancements
updates
exemplify
the 12G-SDI
input, " said Seth VerMulm, Director
of Product Management at Sencore.
" These
our
dedication to pushing the boundaries
of video delivery
for
flexibility,
performance,
technology and
supporting our customers with worldclass
solutions that address their
needs
and reliability. "
With the new 12G-SDI option, the
Sencore AFN platform strengthens its
position as a leader in the broadcast
industry by delivering a scalable,
high-performance video processing
solution backed by Sencore's worldrenowned
ProCare support services.
http://www.inbroadcast.com https://inbroadcast.com/news/sbs-medianet-introduces-ikegami-uhk-x700-4k-cameras https://inbroadcast.com/news/sean-perkins-joins-nab-to-lead-marketing-strategy https://inbroadcast.com/news/sbs-medianet-introduces-ikegami-uhk-x700-4k-cameras https://inbroadcast.com/news/sencore-continues-to-evolve-the-afn-platform-with-new-12g-sdi-input-option https://inbroadcast.com/news/sencore-continues-to-evolve-the-afn-platform-with-new-12g-sdi-input-option
InBroadcast - November 2024

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