InBroadcast - December 2023 - 40

40
www.inbroadcast.com | Vol: 13 - Issue 12 | December 2023
IP Video Delivery
InMedia
The drive to monetization
For video content service providers efficiency - from a cost, time, effort and sustainability
standpoint - has never been so important. If you don't have the basics of storage and asset
management in place you won't be able to drive towards monetization or new revenue in the
form of FAST - by Adrian Pennington...
O
scar Gutierrez, VP Business
Development, Switch Media
identifies the biggest
issue as
monetization. It's essential providers
continue to develop and explore ways
of better monetizing
services, he
says. FAST channels, local content
and
models provide more flexibility
alternative AVOD business
for
consumers and increased revenue
opportunities for content owners and
streaming services. We're seeing a
wider growth in AVOD services as well
as the introduction of hybrid SVOD/
AVOD models. In the latter case, this
means a reduced subscription fee
and some advertising, though less
than a pure AVOD model. Success
here depends on how familiar a
service provider is with advertising as
a model across their overall business.
The challenge for SVOD and AVOD
service providers now is finding a
balance between keeping charges
low for the consumer in a cost-ofliving-crisis
and being able to create
and
deliver the highest-quality
content. That's why the relationship
between technology
provider
and
is
absolutely
crucial
service
in
a market with so many variables.
A modular technological approach,
which is the way we work at Switch
Media, allows us and our customers
to adapt
their business
Switch
solutions
for our customers,
including multiple modules, such
as DRM, CDN, billing subscription
systems etc. as part of MediaHQ
overarching system. Unlike some of
our competitors, who use multiple
modules from a single vendor, our
customers, with guidance from
us, can select these modules from
multiple
vendors, as
and
when
required. This gives our customers
far greater flexibility and control over
their streaming platform and their
budgets. It also helps when their
services grow as they can expand the
use of our solutions or change or add
new services.
Broadly
speaking, monetization
is also on the mind of Globecast
clients, according to CMO
Jean-Christophe Perier. Monetization
is certainly not a new issue, but it
is, once again, front and centre.
Consumers are increasingly saturated
with
video
and
is
service
understand how best
helping customers
to monetize
LiveU's IP-video EcoSystem
spending money but
this
the amount
they are spending has been reduced
and the way it is split across services
compounds
metrics means more advertising.
It's clear the overall cost base has
to be reduced, along with technology
being able to provide far greater
flexibility and scalability.
This
provider
choices and the competition for
eyeballs is fierce and unrelenting.
Globecast
their services and, at the same time,
keep costs to a minimum.
The nature of this challenge varies
model
over time as it becomes clear what
model(s) work in their market.
For over a decade,
Media has successfully
delivered
complex, multi-award-winning online
video solutions
and global
for major brands
live streaming events.
Our MediaHQ platform houses a
flexible suite of modular components
that easily
integrate with existing
systems. We provide tailormade
from country to country and service
to service, be it because available
consumer spend is
low, in turn
resulting in low ARPU and high churn
rates, or in other markets where ARPU
is high spend is being split between
too many services. Consumers are
consolidating their subscriptions.
If we look at
ad-driven models,
there's a lot of debate about how
accurate advertising metrics can best
be achieved. The industry has not
risen properly yet to this challenge.
Advertisers
aren't
going
to
stop
is
where the cloud comes in, which is
undoubtedly the future. While many
customers are not yet ready to move
to the cloud, it's now absolutely
on their radar and they are asking
questions about it. At IBC this year,
Globecast highlighted its consulting,
integration and managed services
value proposition. By working with
customers at the consulting stage,
the company can understand their
unique business objectives and how
it can create, integrate, orchestrate,
monitor - and, if desired - operate
services
for them. Globecast
can
leverage its CloudMediaHub global
connectivity capabilities, integrated
with strategic partners and four MCRs
in Los Angeles, London, Paris and
Singapore to monitor and operate - if
desired - end-to-end services. This
allows its customers to focus on their
core business, saving considerable
time and
resources
quality
of
while fully
benefitting from Globecast's
expertise,
latest innovations.
Monetization and cost
Oscar Gutierrez
Jean-Christophe Perier
are two sides of the same coin.
For Ronen Artman, VP Marketing,
LiveU, cost efficiency dovetails with
service and
efficiency
Ronen Artman
problem. Better
overall
technical efficiencies, along
with balancing that with satisfying
consumer demand for dynamic, allencompassing
coverage.
Looking at the live sports market,
which is central to what LiveU does,
those technical efficiencies have now
expanded the reach of live coverage,
bringing it to tier two and three
sports alongside the accepted tier 1s.
Efficiency - from a cost, time, effort
and sustainability standpoint - has
never been so important.
This means two things. Lowering
while maximising the
costs
dynamism and reach of coverage,
driving monetization. Production
processes need to be as streamlined
as possible
and
remove complexity, reducing
the delay between capturing content
and playing it out. This is behind
the growing trend for lightweight
productions, which utilise these
efficiencies to create more dynamic
and
engaging content
while
minimising spend, allowing an evergreater
number of events and stories
to reach viewers. By lowering the
cost and reducing complexity - and
especially combined with remote
to shorten workflows

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