InBroadcast - June 2023 - 55

www.inbroadcast.com | Vol: 13 - Issue 6 | June 2023
55
InTech
How to Maximize Operational
Efficiency By Going Code-Free
I
n 2023, operational efficiency is a
key concern for business leaders,
particularly in the streaming and OTT
industry. Amid budget cuts, media
companies strive to enhance profit
margins and prioritize scalability,
often resorting to consolidation for
competitive advantage.
At
Ateliere, we recognized
the
importance of operational efficiency
years ago, when our earlier business
started with a direct-to-consumer
focus. To address the challenges
within the media supply chain, we
explored various supplier platforms
in the market. However, these
platforms
necessitated
extensive
coding and an in-house team of
engineers
for configuration and
usage.
This approach proved costly, timeconsuming,
and slow to scale. As
a result, we chose to develop our
own solution, enabling efficient and
rapid packaging and distribution of
content. By adopting a no-code/lowcode
approach with pre-configured
templates, users were spared from
the arduous task of writing scripts or
customizing workflows.
Today, our efforts have materialized
into Ateliere Connect, a cloud-native
media supply chain solution, and
Ateliere Discover, a white label OTT
solution for content monetization.
Package Templates:
Distribution Made Easy
For content
InMedia
audience demands, across
more
platforms and devices.
We realized soon enough that
the key to delivering at scale was
to automate as much as possible,
so we started to build
that
contain crucial
If
you're
templates
information
about the most common delivery
destinations.
a
such
as
to well-known
Netflix,
Hulu,
content
owner or distributor wanting to send
content
platforms
YouTube,
iTunes or AppleTV, Ateliere Connect
provides you with over a hundred
pre-configured distribution templates
that
include these destinations,
amongst many others.
Using our pre-built
templates
eliminates the need for:
* A team of engineers and / or
developers to build delivery
profiles.
owners
and
distributors, the need to deliver
thousands, even millions, of files to
a constantly increasing number of
endpoints is not going away anytime
soon.
What's more, for media companies
to remain relevant, they have to
be able to shift quickly based on
* Manually locating delivery specs.
* Delivery trial and error.
* QC, transcoding, and packaging
tests.
The industry
is shifting quickly,
and with audiences demanding new
ways of consuming content (think
FAST now), businesses need to be
able to respond quicker than their
competitors with tried-and-tested,
out-of-the-box packaging & delivery
for endpoints.
Wait... No Code?
A no-code/low-code approach,
whereby
select
your users
preset
build business
configurations
can easily
and
logic without any
programming or scripting knowledge,
is ideal for streamlining your media
supply chain operations.
Imagine having to deploy a complex
media supply chain on a " blank
canvas " : before the platform meets
your business needs,
you'll need
to spend weeks with the supplier
to help them understand all your
delivery requirements, they will then
need to go fetch the right specs, and
build those profiles for you. All in all,
you could be waiting for six to twelve
months before your solution brings
you any useful value. And every time
your business needs change, you
need to engage with the vendor again
- unless you have an in-house team
of software engineers.
Now you can see why having a
library of nearly two hundred preconfigured
package templates that
allow you to conform, transcode,
localize (audio, subtitles, inserts)
and deliver the correct files to the
right
partner makes
sense.
Tag-Based Templates
Our title structure knows
that
multiple pieces of media are needed
to compose various
distribution. The platform then
leverages a specific metadata type
that we call
versions for
" tag " , which defines
operational
the
various
files associated with
that title, such as original master,
international
versions
packages
(each with
their own local video inserts), trailer,
subtitles, etc.
These tag-based
are
available to all
Ateliere Connect
clients, and if you have any specific
needs that are not fully met, it is
possible to further customize them in
a low-code manner.
If
delivery
packages
specs
change, the
in-house. Package templates
can be easily adjusted
are
componentized - meaning that you
don't have to build a new package
from scratch; rather just
simply
modify the required component(s).
For example, if you need to deliver
8K quality to Amazon Prime Video,
Hulu and AppleTV, you'll only need
to change the transcode profile once,
and the change will be automatically
applied to all the profiles that use
that component.
More Efficiency on the Horizon
We
are
working to
evolve
package templates into an intuitive
marketplace-like experience, also
available on mobile devices. The
idea is to provide our clients with an
easy way to pick and choose from
the nearly two hundred common
delivery endpoints available on our
templates, making it even faster to
onboard new partners.
Contact Ateliere to discuss how to
implement a modern media supply
chain and benefit
from package
templates.
https://ateliere.com
InBroadcast - June 2023

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