InBroadcast - June 2023 - 51

www.inbroadcast.com | Vol: 13 - Issue 6 | June 2023
51
InMedia
Harmonic and Mirriad Partner to Enable
Premium, Targeted Dynamic Brand Insertion
Media companies can unlock new placement
opportunities, increase revenue potential...
H
armonic and Mirriad, the leading
in-content advertising company
and 2022 AdExchanger Winner for
Most
Technology
Innovative TV Advertising
Award, recently
announced they have teamed up to
provide a cutting-edge dynamic brand
insertion solution, creating new
virtual product placement inventory
that drives incremental revenue for
content owners.
The solution works in tandem
with existing advertising to improve
campaign effectiveness
and
to
drive buying decisions across key
advertiser metrics, providing content
owners with a powerful new offering
for enhancing brand
awareness,
purchase intent and sales.
" Our partnership with Mirriad
media companies
enables
monetize their content
effectively, without
to
more
increasing the
frequency of ads shown per hour, "
said Gil Rudge, Senior Vice President,
Video Products and Solutions
" This
Harmonic.
partnership expands
potential
game-changing
revenue
for content
owners,
delivering a truly winning solution at
scale. "
The partnership brings
two market-leading
technologies.
Mirriad's virtual product placement
insertion technology
will
integrated with Harmonic's VOS®
SaaS, enabling broadcasters
targetability
achieve individual
unparalleled
agility,
be
360
to
at
massive scale.
Harmonic's VOS360 SaaS provides
resiliency,
security and scalability for a superior
viewing experience, with server-side
ad insertion
for monetization and
personalization features. Mirriad
increases ad inventory by enabling
premium monetization, without
increasing the number or minutes of
commercials shown each hour.
" We are thrilled to partner with
Harmonic and provide broadcasters
with a powerful solution for dynamic
brand insertion, " said Mark Melvin,
General
Manager at
Mirriad.
" Harmonic's VOS360 SaaS enables
our
virtual
product
insertion technology
placement
to function
with frame accuracy, making
in-content
advertising a highly
targeted and scalable ad format that
doesn't
further disrupt the viewer
experience. This is truly the future of
advertising. "
https://www.harmonicinc.com
together
at

http://www.inbroadcast.com https://www.harmonicinc.com/video-streaming/vos360/ https://www.harmonicinc.com https://www.for-a.com/products/fa1616/

InBroadcast - June 2023

Table of Contents for the Digital Edition of InBroadcast - June 2023

Contents
InBroadcast - June 2023 - Intro
InBroadcast - June 2023 - Cover1
InBroadcast - June 2023 - 2
InBroadcast - June 2023 - Contents
InBroadcast - June 2023 - 4
InBroadcast - June 2023 - 5
InBroadcast - June 2023 - 6
InBroadcast - June 2023 - 7
InBroadcast - June 2023 - 8
InBroadcast - June 2023 - 9
InBroadcast - June 2023 - 10
InBroadcast - June 2023 - 11
InBroadcast - June 2023 - 12
InBroadcast - June 2023 - 13
InBroadcast - June 2023 - 14
InBroadcast - June 2023 - 15
InBroadcast - June 2023 - 16
InBroadcast - June 2023 - 17
InBroadcast - June 2023 - 18
InBroadcast - June 2023 - 19
InBroadcast - June 2023 - 20
InBroadcast - June 2023 - 21
InBroadcast - June 2023 - 22
InBroadcast - June 2023 - 23
InBroadcast - June 2023 - 24
InBroadcast - June 2023 - 25
InBroadcast - June 2023 - 26
InBroadcast - June 2023 - 27
InBroadcast - June 2023 - 28
InBroadcast - June 2023 - 29
InBroadcast - June 2023 - 30
InBroadcast - June 2023 - 31
InBroadcast - June 2023 - 32
InBroadcast - June 2023 - 33
InBroadcast - June 2023 - 34
InBroadcast - June 2023 - 35
InBroadcast - June 2023 - 36
InBroadcast - June 2023 - 37
InBroadcast - June 2023 - 38
InBroadcast - June 2023 - 39
InBroadcast - June 2023 - 40
InBroadcast - June 2023 - 41
InBroadcast - June 2023 - 42
InBroadcast - June 2023 - 43
InBroadcast - June 2023 - 44
InBroadcast - June 2023 - 45
InBroadcast - June 2023 - 46
InBroadcast - June 2023 - 47
InBroadcast - June 2023 - 48
InBroadcast - June 2023 - 49
InBroadcast - June 2023 - 50
InBroadcast - June 2023 - 51
InBroadcast - June 2023 - 52
InBroadcast - June 2023 - 53
InBroadcast - June 2023 - 54
InBroadcast - June 2023 - 55
InBroadcast - June 2023 - 56
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202412
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202411
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202410
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202409
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202408
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202407
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202406
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202405
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202404
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
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