InBroadcast - June 2023 - 40

40
www.inbroadcast.com | Vol: 13 - Issue 6 | June 2023
InMedia
As Video Distribution Evolves,
Cloud Playout Takes Center Stage
By Rob Gambino, Head of Advertising and
Personalization Strategy at Harmonic...
O
ver the last few years, there has
been a massive shift to cloud
playout workflows in the broadcast
market. According to a report by
Market Research Future, the global
cloud playout market is expected to
grow at a compound annual growth
rate (CAGR) of 15.8% between the
years of 2021 and 2030.
By adopting hybrid and pure cloud
workflows, video service providers
and
broadcasters
operational
can increase
efficiencies, improve
scalability, and boost monetization.
This article will explore the key trends
for cloud playout, highlighting a
real-world
deployment
the migration to cloud playout
workflows, enabling service
providers to support use cases
such as uncompressed video in
the cloud.
Another trend is cost-efficient
origination with channel
assembly. This trend is being
driven in part by an uptick in
demand for content delivered directly
to connected TVs and by
video
service providers who want to better
utilize their large content libraries.
FAST channels, in particular, are a
great target for thematic channels
developed
by Bally's
Interactive, and how Harmonic is
leading the charge for innovation in
cloud playout technology.
Latest Cloud Playout Trends
Video workflows
increasingly
of
many
providers
today's
and
broadcasters
are becoming
more complex, and
video service
are
replacing aging on-premises
equipment. Moreover, since the start
of the COVID-19 global health crisis,
an increased number of people are
working from home. All
of those
factors have led to an acceleration
in the adoption of cloud and hybrid
playout workflows.
With the cloud,
providers
and
broadcasters
video service
no
longer have to maintain onpremises
improves
infrastructure,
which
operational
and costs. Recent
cloud
innovations
technology have
efficiencies
in
facilitated
Cloud
playout
workflows
from deep libraries.
with
solutions
channel assembly capabilities that
specifically
address
into channels
are enabling service
providers to efficiently turn file-based
libraries
that
can
then be monetized and distributed
directly to consumers, through FAST
platforms, or even over the air.
We are also seeing AI/ML
innovations for metadata indexing
and scheduling. One of the biggest
challenges
service providers
broadcasters
face
when launching new channels is
scheduling. In general, video service
providers and
a robust, lightweight
scheduling
solution. Service providers that are
looking to launch many channels
may require a significant investment
in manpower. Machine learning
and AI technology have grown by
leaps and bounds, simplifying the
scheduling of dozens of channels.
With the latest AI/ML technology
need
Leveraging Cloud Playout
for Live Sports Streaming
Bally's
Interactive, the digital
arm of one of the world's leading
entertainment providers, is a great
example of a video service provider
using the cloud
of playout and
branding. Bally's Interactive is using
Harmonic's VOS®
360 Media SaaS to
deliver premium sports events with
low latency and pristine video quality
on the Bally Live app.
Bally's
is
running Harmonic's
SaaS platform fully in the cloud with
Crispin automation to control its live
and video-on-demand playout and
branding. The VOS360 Media SaaS is
based on a flexible business model
that allows Bally's Interactive to only
pay for what they use. Harmonic's
partnership with Crispin helps Bally's
Interactive simplify
its
origination process, providing video
service provider with the tools to craft
high-quality experiences for viewers.
file-based
Leading the Charge
for Cloud Playout
Innovation
Harmonic
is
leading
the charge for cloud
playout
innovation
with its VOS360 Media
SaaS, which simplifies
all
stages
service
suggest
providers
libraries, index
and
can
scan
their
metadata, and
schedule thematic
channels based on the hundreds or
thousands of hours of content that
are available.
Finally, as
increasingly
technology
broadcasters
complex, and
becomes
as
migrate to cloud
workflows, there's a greater need
for end-to-end, open ecosystem
solutions
versus
individual
technologies. Adopting a cloud
playout solution based on best-ofbreed
components will enable video
service providers and broadcasters
to expand
and
adapt
to the
ever-evolving video distribution
landscape.
and
of
media
processing and delivery. VOS360
provides
to-end, cloud-native
video service providers
broadcasters with an endsolution
for
playout, branding, media
processing, streaming and more.
Recently, Harmonic
its
automated
creation
of
expanded
cloud playout ecosystem and
the
personalization and
FAST
channels. Through a new technology
partnership with Spideo, a leading
provider of
recommendation solutions,
Harmonic's VOS360 Media SaaS
enables
video content
FAST
channels
providers
to automatically create schedules
for
and
groundbreaking personalization.
Bringing Spideo's Personalized
FAST solution into Harmonic's
VOS360 ecosystem enables content
providers
to leverage advanced
features such as automatic break
and channel scheduling as well as
content
personalization for FAST
channels.
With automatic
thematic
library
channels
and
scheduling,
content providers can quickly and
cost-effectively
generate entire
from a
identify
appropriate
break points for advertising. Channel
personalization capabilities powered
by Spideo enable content providers
to create FAST channels personalized
to individual users or a qualified
cluster of users.
As
video distribution evolves,
channel
Harmonic's VOS360 Media SaaS
will enable video service providers
to adapt and deliver
live sports
high-quality
streaming channels,
groundbreaking personalization and
more.
https://www.harmonicinc.com
VOD
offer
http://www.inbroadcast.com https://www.harmonicinc.com/video-streaming/vos360/ https://www.harmonicinc.com/video-streaming/vos360/ https://www.harmonicinc.com/video-streaming/vos360/ https://www.harmonicinc.com
InBroadcast - June 2023

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