InBroadcast - June 2023 - 4

4
www.inbroadcast.com | Vol: 13 - Issue 6 | June 2023
InNews
NEP Group
Appoints CEO
Imagine Releases Market Survey
Report on CTV Ad Buying
I
N
EP Group has announced that
Chief
Financial Officer Martin
Stewart has been appointed Chief
Executive Officer. Stewart succeeds
Brian Sullivan, who steps down after
leading NEP's recovery
from the
severe impact of COVID through to
record profitability and strategically
repositioning the business for growth
in new areas such as centralized
production.
With a
career
30
years
in
sports
leadership roles
sectors
Stewart
acquisitions
businesses
and
the media telecommunications
and
led
has
organic
experience has
led
through both
growth.
His deep transformation insight
and
helped NEP
identify new growth and efficiency
opportunities during his time as CFO.
He has
several
that
change programs including at Ono
in Spain, OSN in Dubai and Sky NZ in
New Zealand. Prior to these roles he
was CFO at Sky UK as the company
transformed
from an analogue
business to a digital one and helped
double the size of the business
during his tenure. He has held many
other executive and non-executive
roles
gaining experience in both
public and private companies.
Martin Stewart said: " I am thrilled
to serve as NEP Group CEO and
look forward to building upon our
momentum in positioning the
business for continued growth. "
companies
have undertaken successful
magine Communications, a
leading provider of ad tech
solutions for TV broadcast, has
published Connected TV Ad
Buying: A Survey of Ad Agency
Buyers, a comprehensive report
presenting media companies
with
valuable insights
and
industry perspective on trends
in the rapidly evolving world of
CTV advertising.
To develop the new report, Imagine
surveyed
senior executives
from
spanning over
in
advertising agencies across Europe
and North America with the goal
being to provide actionable data that
will help media companies make
informed decisions, optimize their
CTV advertising efforts and drive
more revenue.
Major findings of the survey include
the following: 71% of respondents
would like to buy linear and CTV
advertising together; 86% of
respondents indicated that
linearlike
ad placement control is crucial
in CTV advertising to achieve better
targeting and campaign results.
" As
expand
linear
broadcasters
their
offerings
programming,
continue to
beyond
Imagine
is
committed to helping them make
their cross-platform businesses
more profitable, " says Rob Malcolm,
General Manager of
Ad
Tech,
Imagine Communications. " This
report underscores that commitment
- providing real-world, actionable
Sony launches new system camera
for 4K live production
S
ony has announced its new live
production system camera,
affordable for broadcasters
solution for 4K
production system.
" As production formats
and
event production companies needing
a quality
ready
diversify
according to projects, we are seeing
more companies looking for a flexible
way to switch at will between 4K, HD
and HDR.
" They
might
still be producing
most of their commissions in HD but
know they need to future proof and
want to be able to respond now to
briefs with a 4K or HDR component, "
commented Norbert Paquet, Head
of Live Production, Sony Europe.
While most
event
production
companies, e-sports organisations,
houses of worship or educational
institutions produce most of their
content in HD, they are increasingly
aware of the benefits offered by
4K production and are looking for
simple ways to switch to 4K. Sony's
HXC-FZ90 with its familiar design
philosophy and operations
allows
a seamless switchover at the time
chosen by the organisation. The HXCFZ90
also supports HLG (Hybrid Log
Gamma) and S-Log3 for Sony's SR
Live workflow enabling HD HDR or 4K
HDR when desired.
The
versatility
functionality
lightness
and
of
combined
design and
with its
robustness
mean
the camera will be used in many
different production scenarios from
Studios, events, corporate or sports
environments.
This
camera will
perfectly complement Sony's entry
level 4K production solutions offering
alongside the XVS-G1 switcher and
ILME-FR7 camera.
The HXC-FZ90 will be shipping
during Winter 2023.
data that can help broadcasters
tailor their offerings to better
meet the needs of advertisers
and attract more ad budgets to
their CTV platforms. "
" We conducted this survey
among ad agencies to provide
our broadcast
customers
with a better understanding
of
advertisers' perceptions,
preferences and challenges related
to CTV advertising, " Malcolm adds.
" The report can also serve as a
strategic
planning
media
companies
potential impact
traditional
tool,
assess
helping
the
of CTV on their
broadcasting business
and devise strategies to integrate CTV
effectively. "
To gain access to the exclusive
provided
insights
in
Communications' survey
Imagine
report,
interested parties are encouraged to
download the full report.
http://www.inbroadcast.com https://inbroadcast.com/news/imagine-communications-releases-market-survey-report-on-ctv-ad-buying https://inbroadcast.com/news/nep-group-appoints-new-ceo https://inbroadcast.com/news/sony-launches-new-system-camera-for-4k-live-production https://www.ihse.com
InBroadcast - June 2023

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