InBroadcast - June 2023 - 36

36
www.inbroadcast.com | Vol: 13 - Issue 6 | June 2023
InMedia
Enhancing Fan Experience and Economic
Growth: How a FAST Channel Playout Solution
Powers the European League of Football
T
he European League of Football
(ELF) has always been committed
to bringing the excitement of American
Football
to fans across Europe. As
the new season kicked off in early
June this year, the league faced the
challenge of expanding its reach
beyond stadium walls and tapping
into the digital world to engage more
fans while also increasing economic
growth potential.
To achieve this
goal, the ELF has partnered with
Qvest, a leading technology provider,
to leverage their innovative FAST
Channel playout product makalu. This
game-changing collaboration allows
the ELF to broadcast
its exciting
games on digital platforms, creating
an immersive experience for fans and
driving the league's success to new
heights.
Playbook with Playout:
How to Reach More Football
Fans Outside the Stadium
In the digital
broadcasting methods
longer sufficient
" Team spirit and experience are key
pillars for success both in sports
and software development. As a
technology
partner, Qvest
offers
the European League of Football
a holistic solution, from technical
implementation to distribution on
various platforms. "
By adopting FAST Channel playout,
the ELF gains the ability to stream live
games to a vast audience beyond the
confines of stadiums. The solution's
versatility allows fans to watch games
on their preferred digital devices,
whether it be smartphones, tablets,
or smart TVs. This accessibility not
only
increases
but
fan engagement
also opens up new revenue
streams for the league, making it
an attractive prospect for potential
sponsors and advertisers. That is why
Zeljko Karajica, CEO of the European
League of Football, sees enormous
potential with this partnership on
several
levels: " We will
age, traditional
are no
to captivate the
sport audience worldwide. The ELF
recognized the need to embrace
cutting-edge technology
to deliver
an enhanced
viewing experience
to fans everywhere. That's where
the software product makalu by the
Qvest Stream team comes into play.
Its state-of-the-art technology offers
an end-to-end broadcasting solution,
ensuring smooth delivery
maximum engagement for viewers.
Together with his team, Frank Mistol,
Managing Director of Qvest Stream,
has worked closely
together with
the American Football organization:
not only
benefit as a league, but especially
all the 17 teams across Europe and
their fans. Qvest enables us to use
advertising pools, to concentrate on
American Football content we are
promoting globally and bringing the
league closer to fans worldwide. "
Touchdown with Technology:
The Power of Qvest's FAST
Channel Playout Solution
Qvest's playout
and
ready
broadcasting.
user-friendly
efficiently. Some of its key features
are:
1. Workflow optimization: makalu
streamlines the entire broadcasting
workflow, from content ingestion and
management to scheduling, playout,
and
delivery.
This
automation
enables the football organization to
focus on creating exceptional league
game experiences while leaving the
technical complexities to Qvest.
2. Multi-platform distribution:
The FAST Channel playout solution
supports simultaneous distribution
across multiple digital platforms,
ensuring widespread
access
the league can deliver additional
on-screen elements, including player
statistics, instant replays, interactive
polls, and engaging advertisements,
enhancing the overall
viewing
experience.
4. Scalability and flexibility: As
the popularity of American Football
in Europe grows, so does
the
demand for its digital content. This
FAST Channel solution offers
the
scalability
and
flexibility
required
for
fans worldwide. This multi-platform
approach broadens
product makalu
is designed to meet the evolving
standards
features and interface
make it the ideal choice for the
ELF to deliver high-quality content
of modern and futureTherefore,
its
the league's
reach and provides an opportunity
for increased fan engagement and
growth.
3. Advanced
graphics
and
branding: Qvest's solution empowers
the ELF to create captivating visual
experiences for fans. With advanced
graphics and branding capabilities,
to accommodate increasing
viewership without compromising on
performance. The solution can adapt
to varying traffic
levels, ensuring
smooth streaming experiences even
during peak periods.
5. Analytics
and
into
monetization:
Qvest's solution provides valuable
insights
viewership data,
enabling the ELF to understand fan
behavior and preferences
better.
This data-driven approach allows
the league to optimize content
strategies, tailor advertisements, and
attract sponsors based on targeted
demographics, resulting in increased
revenue potential.
More Fans, More Features
With the partnership between
Qvest and the ELF, the American
Football
experience in Europe
undergoes a significant technology
transformation. The combination
of Qvest's expertise and the ELF's
commitment to delivering thrilling
action across the continent creates a
powerful synergy that will shape the
future of sports broadcasting.
https://www.qvest.com
http://www.inbroadcast.com https://www.qvest.com/en/ https://www.qvest.com/en/ https://www.qvest.com
InBroadcast - June 2023

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