InBroadcast - June 2023 - 32

32
www.inbroadcast.com | Vol: 13 - Issue 6 | June 2023
InMedia
The multiplexity of moving playout to cloud cont'd...
" Deconstructed
On-premises, in the cloud and in hybrid operations:
Aveco's Astra MCR playout automation
playout
reduces
cloud costs by 80-95%, making cloud
playout more economical that its onpremises
equivalent. "
TAG, a monitoring solution
provider,
efficient
supports
has
taken
powerful
all signal
a
approach to cloud monitoring.
and
similar
The
solution
formats while
matching instance sizes to workloads
for optimal cost-effectiveness.
TAG uses adaptive monitoring that
Daniel Robinson, Head of R&D,
Pebble. There is a misconception
that the cloud is more cost-effective
(you only pay for what you use) he
says, but it's not that straightforward.
" Broadcasters may have content
time-critical, which
that
is
not
works well at SD and even HD, and
is available to OTT customers only.
Channels like this can be made up
of
rendered
pre-prepared videos and pregraphics,
with simple
automation. It is feasible to operate
these entirely in the cloud, where
content is uploaded once and stays
there.
At the other end of the scale are
live
channels
delivering quality
content, both over the air and OTT
- for example, sports or 24/7 news
channels
which are time-critical.
Add in HD and UHD resolutions, a
wider colour gamut for HDR content,
or complex
and committing fully
may make less
Nonetheless, these channels
benefit
from a hybrid
economic sense.
can
approach,
improving redundancy, analytics, or
archiving via the cloud. For now, the
flexibility of hybrid cloud workflows
is likely to be the best route to take.
Pebble offers its our own cloud-first
" self-healing, service-oriented "
broadcast
technology
Oceans. Robinson says
scalability
dynamic
platform,
offers
it
for workflow
Peter Wharton,
TAG
real-time graphics,
to the cloud
needs and is deployable on-premises
as well as in the cloud.
" We recognise our solutions
who
need
to
serve
customers
want to continue to operate with
the confidence that
on-premises
workflows provide and Oceans offers
that. There aren't many broadcasters
who are ready to jump into a full
cloud solution. But they still want
to leverage the benefits of working
in the cloud in a way that suits
them and their operations. That is
the sweet spot of effective, reliable
hybrid solutions, and it will remain so
for some time. "
According to Peter Wharton, TAG's
Strategy Officer, the main
Chief
obstacles to moving playout (or any
traditional
on-premises workflow)
to the cloud is education and cost
effectiveness.
" Migration
operational
to the
agility
cloud creates
and
avoids
CAPEX infrastructure investment in
a media industry beset by change
and uncertainty, " he says. " Linear
channels, once thought to be dying,
are experiencing a rebirth. But
moving or launching these channels
in the cloud only makes sense if the
cloud is economically comparable
with on-premises operations. So how
do you create a cloud playout system
that meets these objectives? "
Wharton explains
that, initially,
vendors shifted from purpose-built
master control and server hardware
to
CiaB
architecture.
This
was
software-defined playout running on
COTS server hardware and a video
card for I/O.
" With the emergence of IP, these
solutions adopted IP I/O and often
ran in virtual machines. As cloud
playout grew, the natural progression
was 'lift-and-shift'
this software to
the cloud, which unfortunately is the
exact opposite of a cloud optimized
playout solution.
" Cloud playout demands a highly
deconstructed playout service with
each component running optimally;
running the core playout service in
the smallest instance size possible,
or even prerendering the content
and
not
It means
running any
signal
using on-demand
redundancy
and
serverless cloud compute for media
management, live
graphics
it claims reduces cloud costs by 80%.
Its bridge technology 'deconstructs'
traditional monitoring by separating
inputs and mosaic outputs to further
reduce costs
while
simplifying
orchestration.
Wharton explains, " Bridge enables
multi-region, multi-cloud and hybrid
ground-cloud monitoring optimised
to customers' workloads. In addition
- our new Content Matching enables
workflows
to-end
by
accuracy
to be monitored endexception,
improving
and
simultaneously
performance while
allowing far more
channels to be monitored. This new
technology
dramatically
reduces
workflow complexity and eyes-onglass
and enables media companies
to deliver quality content with fewer
resources and more confidence. "
Data
Security, latency
headaches
and
infrastructure transition are the
principal
of
sensitive
challenging
broadcasters according to Aveco.
There are concerns about potential
data breaches, loss
instance.
and
ingest,
other
components not essential in the core
playout service.
information, and compliance with
data protection laws, " notes Product
Manager, Martin Mach. " There's
concern that any significant delay
in the live broadcast will
the
viewer's
experience
and
course, moving from a traditional
broadcasting model
to a cloudbased
one can be expensive, timeconsuming
and
planning. "
requires
Other industry
highlights
Martin Mach,
Aveco
vendor lock-in and
issues
include the skills gap,
customer
careful
Mach
affect
of
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