InBroadcast - June 2023 - 31

www.inbroadcast.com | Vol: 13 - Issue 6 | June 2023
31
The multiplexity of moving playout to cloud cont'd...
InMedia
operational
view. If you are
an editor, producer or channel
controller, you really do not care
where something is stored, or where
it
is transcoded: you just want to
know it moves through the workflow
from ingest to delivery. "
EditShare have extended its FLOW
workflow and asset management
platform to provide comprehensive
multi-site capabilities, with a single
view of everything in the system and,
where necessary, accelerated
file
transfers between sites giving you
as much as 60% boost in throughput
when you need it. FLOW automates
content management and movement
and
provides
a
view across
all
storage and workflows, wherever
they are and wherever the user needs
to access them.
" Cloud
than when these workflows
migrated
Personalisation
usage is a lot lighter
first
to the cloud, " says
Rob Gambino, Head of Advertising
and
Strategy
Harmonic. " Moreover, the cost
compute and storage has
at
of
come
down appreciably. Using a cloudbased
playout solution is now cost
comparable to an on-premises
solution, or in some cases can be
more cost efficient when using the
latest playout technologies such as
channel assembly.
" Another issue is workflow support.
Many broadcasters have complex
workflows that have historically only
been supported
by
solutions. Workflow support
on-premises
has
been increasing year over year as
cloud-based playout solutions have
improved.
" Solutions like Harmonic's VOS360
Media SaaS now support a wide
variety of workflows, enabling video
service providers
to distribute to
affiliates, over the air, or direct to
consumers from a single channel
origination workflow. "
Scheduling is also a challenge.
As broadcasters launch more D2C
channels, scheduling can be time
Rob Gambino,
Harmonic
PlayBox Neo Cloud2TV interface
consuming and require substantial
manpower. Modern, cloud-based
scheduling solutions support many
workflow automation features that
make scheduling significantly
less
manpower intensive. Furthermore,
new technology like AI/ML library
categorization and
automatic
schedule generation can almost
completely
human intervention in the channel
origination process.
Finally, monetisation is always a
concern. Gambino says broadcasters
are increasingly feeling the pressure
to maximise
the
monetisation
of
their channels. Cloud-based playout
solutions can integrate directly with
ad insertion systems where they
live and scale best - in the cloud - to
deliver personalised
advertising
experiences directly to viewers.
" Harmonic leads the charge in this
area with its VOS360 Media SaaS and
new VOS360 Ad stand-alone, serverside
ad insertion SaaS that enables
targeted addressable advertising at
scale for video streaming. "
remove the need for
Broadcasters
the transition to cloud
contemplating
need
to
address seven key questions says
Pavlin Rahnev, PlayBox Neo CEO.
1. Does your proposed choice of
cloud-playout system integrate easily
with your existing ingest, production,
post-production, scheduling,
presentation and playout workflow?
2. Can the proposed system be
operated within a unified
He then talks about how PlayBox
Neo Cloud2TV delivers on these
issues.
" Cloud2TV can be configured to
match any style and scale of TV
media application from a single
terrestrial, satellite or internetstreamed
channel
graphic
user
interface rather than forcing your
staff to work with multiple GUIs?
3. Do you gain the freedom to
operate on-premises and in-cloud
playout as an integrated hybrid?
4. Does
your proposed
based
cloudsystem
support 24/7
automation?
5. Can the entire system be
accessed remotely by a securely
connected administrator?
6. Will the same system integrate
easily with
your existing back-up
infrastructure or any desired reserve
layer?
7. Is
the proposed
cost-efficient?
solution
up to fully
international networks transmitting
in multiple languages. It is designed
for fully automatic
round-the-clock
playout while retaining the ability for
live content to be transmitted at any
time.
" Cloud2TV offers
PlayBox
Neo's
huge global customer base an easy
and efficient way
their Channel-in-a-Box-based (CiaB)
and
AirBox
to supplement
Neo-20 server-based
systems. It also interfaces easily with
third-party playout products. Extra
TV channels can be added at very
short notice. It has proved highly
successful
for channel managers
seeking to accommodate start-up
program channels
and
of
eventspecific
red-spot services. "
Finding the fine balance between
attaining the flexibility
on-premises
infrastructure
is the challenge identified by
Pavlin Rahnev,
PlayBox Neo
the
cloud together with the reliability
of
http://www.inbroadcast.com https://inbroadcast.com/news/apac-warms-to-playbox-neo-smart-media-solutions-at-broadcast-asia-2023
InBroadcast - June 2023

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