InBroadcast - April 2022 - 51

www.inbroadcast.com | Vol: 12 - Issue 4 | April 2022
51
InFile
MAM and DAM - closer together
and accessible anywhere cont'd...
in either MAM or DAM, most admit
to some degree of crossover.
Iain Churchill-Coleman, Product
Manager for EditShare's FLOW media
management system, comments that
although it does offer some features
for document tracking and similar
functions, the company's focus is on
MAM for ingest through to workflow
orchestration and
archiving, all
VSN MAM
systems in use
Metadata plays a massive part in
broadcast production and workflows
today; it
has
recent
years.
had a particular
impact on MAM and played a part
in how technologies for this area
have progressed in
" There have been several advances
in content metadata, the core of
any MAM system, " comments Toni
Vilalta, Product Manager at VSN. " We
have developed new features both
in the extraction and management
of
this
information [because] in
metadata management we know
[about] the increasing amount
of
information and [that] the user needs
simple tools to manage it. Our clients
can develop rules for their metadata
and quickly manage operations, with
them using a simple programming
language. This way, the information
is more accessible and the user can
get the most out of [the] metadata. "
Artificial
intelligence (AI) is now
playing an increasingly critical role
in enhancing metadata, as well as
helping to improve other aspects
of
broadcast
says AI
technology.
Vilalta
is particularly key in the
process of metadata extraction, to
the point where AI engines have
been integrated into VSNExplorer.
" This
text
allows
recognition of
transcription
information like a
the
or
characters
to be
extracted in a few minutes, " he
explains. " The user only needs to
Cinegy-Archive
Cinegy ClipBin metadata
validate the results provided in the
same interface, allowing for a better
content
catalogue, which leads
to better archive and media asset
management. "
Jan Weigner, Managing Director
of Cinegy, picks up on the AI point,
saying it, in conjunction with
automatic
metadata generation,
will be employed to create more
usable metadata from the start of a
project. Weigner observes that these
developments
as MAM in
supported by rich metadata.
In terms of how the technology
been developing, Churchillhas
Coleman
says there is now demand
for covering " the multitude of media
formats " currently in use. " Workflow
orchestration layers are a big thing
for us. We have an automation layer,
which people can use when they
deal with larger volumes and wider
collaborations
between teams on
a project, with orchestration of the
workflow in the background.
kind
have dramatically
pushed on speech and object
recognition, as well
general. But, he says, at the same
time some customers have " a tough
time " differentiating between DAM
and MAM. " Our MAM tools could
always be used to not only manage
but also to cut, trim, edit, annotate,
add voice-overs and do multi-layer
edits with effects and titles up to 8K.
That is the difference between DAM
and our definition of MAM. What has
changed is the expectations shaped
by the cloud and what is deemed as
acceptable quality when working
remotely. "
While most companies specialise
of
automation of asset
This
life
cycles and process triggering is a big
focus for us. "
As for the future, Churchill-Coleman
observes that there is an equally big
focus on " resilience and scalability "
of the MAM system, together with
multi-site working. " That's being able
to have asset management aware of
on-prem or cloud locations, being
able to synchronise material between
those hybrid
locations, search
across them and utilise our service
resources wherever they may be. "
As in other parts of the broadcast
market, the cloud is now a major
consideration when it comes
to
implementing MAM/DAM systems.
" It's
efficiently
getting to the point where
the only way to do modern asset
management
and
effectively is in the cloud, if we're not
past that already, " says Bill Admans
at Ateliere. " The cloud is the easiest
way to manage distributed workflows
because you can connect anywhere
and interact anywhere. "
Tedial's Julián Fernández-Campón
broadcasting is
comments
moving
to
that
a
" wider
and
more
diverse " range of software, IP, cloud
and
cross-platform technologies:
" There are more tools than ever
before for every part of the workflow.
And, more importantly, workflows
are not dependant on the media
location or the systems used in each
deployment - cloud/on-prem - so
users can easily deploy and evolve
workflows regardless of the physical
location of the system. "
From Dalet's perspective, Mathieu
Zarouk says the cloud has been
driving new MAM functionality over
the last 18 months. " Many content
creators and distributors needed to
have their teams continue to deliver
while being home-based
[during
the pandemic], " he says. " Content
management technology and media
workflows were moving in that
direction anyway but the events of
the last couple of years accelerated
the trend. "
Toni Vilalta at VSN states not only
that " the cloud is here " but it is also
the leading the investment being
made by media companies in fields
such as media management and
AI. " The pandemic and connectivity
improvement
implementation
accelerated
and
it's
cloud
obvious
it opens the door to many new
opportunities, " he says. " MAM
systems need to adapt to these new
environments, for example in terms
of accessibility, which is one of the
main advantages of the cloud. A
cloud-based MAM system needs an
architecture that provides this easy
access using a web browser from any
place in the world. "
This global availability of MAMs
facial
and DAM cements their place in
broadcasting workflows and shows
that being organised has never been
more vital.
Iain Churchill-Coleman, EditShare
Mathieu Zarouk, Dalet
http://www.inbroadcast.com https://editshare.com https://www.dalet.com

InBroadcast - April 2022

Table of Contents for the Digital Edition of InBroadcast - April 2022

Contents
InBroadcast - April 2022 - Intro
InBroadcast - April 2022 - Cover1
InBroadcast - April 2022 - Cover2
InBroadcast - April 2022 - Contents
InBroadcast - April 2022 - 4
InBroadcast - April 2022 - 5
InBroadcast - April 2022 - 6
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InBroadcast - April 2022 - 101
InBroadcast - April 2022 - Cover3
InBroadcast - April 2022 - Cover4
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