InBroadcast - April 2022 - 50

50
www.inbroadcast.com | Vol: 12 - Issue 4 | April 2022
InFile
MAM and DAM - closer together
and accessible anywhere
Management of media and digital assets has always been important
but is particularly crucial now in today's multi-platform world -
Contributing Editor Kevin Hilton looks at the latest trends and how
the cloud is changing the way systems work...
T
he importance of digital asset
management (DAM) and media
asset management (MAM), which are
similar and associated but still very
different, has increased since the
introduction of file-based operations
and continues to grow today. Both
are designed to make identifying,
tracking and storing digital material
easier and more efficient but the
fundamental difference is that MAM
was specially designed for broadcast
and
film production to manage
audio, video and associated data.
This last element crosses over with
DAM, which has its roots in business
and information technology (IT) for
organising and cataloguing digital
materials.
Despite these clear definitions,
the ongoing and rapid development
of the media industry has meant
that not only have the boundaries
between MAM and DAM begun
to blur but the classifications are
changing. " In many ways, DAM and
MAM are outdated terms, " agrees
Bill Admans, Chief Operating Officer
of Ateliere Creative Technologies.
" Traditionally they referred to singlefunction
repositories
for storing
assets but now we're looking at many
systems, platforms and connected
workflows that intersect through a
content hub, which is what these
systems have evolved into. Both have
become more complex and it's an
integrated process, not just a single
asset management. "
Part of the reason for this can
be attributed to how the media
landscape has
changed over the
last
encompasses
ten years. Broadcasting now
more than just
terrestrial and satellite television,
particularly
since streaming
expanded the market in recent years.
" Broadcast
is too narrow a term, "
Adman comments. " The audience
for these types of systems includes
media and entertainment in general,
encompassing broadcasters,
content owners and brands. It's a
much broader ecosystem. The asset
management process now needs to
provide more of a robust structure for
creating, managing and distributing
content to all the different devices,
systems and workflows. "
Julián Fernández-Campón, Chief
Officer of Tedial,
Technology
observes that the " legacy, monolithic
MAM systems " , with their large
amounts
of
functionality, have
grown and adapted to meet the
continuously
changing needs
these types
silos, independent
Dalet FlexXTEND in use
of
the broadcast sector in all its forms.
" But
of MAMs were
islands, " he
says. " They were the equivalent
of a videotape library transitioned
to digital,
file-based storage. They
evolved, adding orchestration
capabilities with the technology all
based around the MAM. The problem
is that these MAMs don't meet the
requirements in today's M&E [media
and entertainment] environment. "
This has led, Fernández-Campón
explains, to a new approach in which
the different aspects of an operation
or workflow are brought together
through a Media Integration Platform
(MIP). Tedial has been working to,
in Fernández-Campón's
words,
" transform and redefine " media
business
efficiency
Tedial's Media Integration Platform
and business
methodologies and during the 2022
NAB Show will
introduce its own
MIP, smartWork. " We have designed
it
to empower non-technical users
with a toolset that distils complex
workflows into simplified processes, "
he says. " This means Tedial's MAM,
or any existing MAM, is just another
system to be integrated. "
The shift in meaning of MAM and
the evolution of the technology over
the last decade is similarly noted by
Mathieu Zarouk, Director of Product
Strategy
for
Media Workflows
at
Dalet. " Early MAM systems offered
fairly basic functionality to catalogue
and store video files, mostly
for
deep arching purposes, " he says.
" Gradually, metadata complexity
increased and the need to preview
proxy video became important. Then
there was the potential to automate
certain tasks, such as
restoring
[items] based on editing timelines,
and we saw the leap to workflow
orchestration, which transformed the
humble asset management tool into
the essential content supply chain
management solution it has become
today. "
Other changes have been made,
Zarouk adds, to provide broadcast
teams with clearer interfaces and
systems that are easier to configure,
deploy and maintain: " High complex,
monolithic
MAMs
have become
unpopular over the years, which is
why we are transforming our content
management solutions
into microservice
based software-defined tools
that
can
or hybrid
run on-premises,
cloud
infrastructures. " Another
move on from old fashioned MAMs is
the trend for hosting a management
platform,
such
as
Dalet's
Flex,
on behalf of the user, either on a
dedicated single-tenant basis or as a
service.
Bill Admans, Ateliere Creative Technologies
Julián Fernández-Campón, Tedial
http://www.inbroadcast.com https://ateliere.com https://www.tedial.com

InBroadcast - April 2022

Table of Contents for the Digital Edition of InBroadcast - April 2022

Contents
InBroadcast - April 2022 - Intro
InBroadcast - April 2022 - Cover1
InBroadcast - April 2022 - Cover2
InBroadcast - April 2022 - Contents
InBroadcast - April 2022 - 4
InBroadcast - April 2022 - 5
InBroadcast - April 2022 - 6
InBroadcast - April 2022 - 7
InBroadcast - April 2022 - 8
InBroadcast - April 2022 - 9
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InBroadcast - April 2022 - 11
InBroadcast - April 2022 - 12
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InBroadcast - April 2022 - 16
InBroadcast - April 2022 - 17
InBroadcast - April 2022 - 18
InBroadcast - April 2022 - 19
InBroadcast - April 2022 - 20
InBroadcast - April 2022 - 21
InBroadcast - April 2022 - 22
InBroadcast - April 2022 - 23
InBroadcast - April 2022 - 24
InBroadcast - April 2022 - 25
InBroadcast - April 2022 - 26
InBroadcast - April 2022 - 27
InBroadcast - April 2022 - 28
InBroadcast - April 2022 - 29
InBroadcast - April 2022 - 30
InBroadcast - April 2022 - 31
InBroadcast - April 2022 - 32
InBroadcast - April 2022 - 33
InBroadcast - April 2022 - 34
InBroadcast - April 2022 - 35
InBroadcast - April 2022 - 36
InBroadcast - April 2022 - 37
InBroadcast - April 2022 - 38
InBroadcast - April 2022 - 39
InBroadcast - April 2022 - 40
InBroadcast - April 2022 - 41
InBroadcast - April 2022 - 42
InBroadcast - April 2022 - 43
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InBroadcast - April 2022 - 45
InBroadcast - April 2022 - 46
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InBroadcast - April 2022 - 49
InBroadcast - April 2022 - 50
InBroadcast - April 2022 - 51
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InBroadcast - April 2022 - 62
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InBroadcast - April 2022 - Cover3
InBroadcast - April 2022 - Cover4
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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