InBroadcast - March 2022 - 60

60
www.inbroadcast.com | Vol: 12 - Issue 3 | March 2022
InNABShow
ST Engineering iDirect
W
ith a heritage of Media &
Broadcast
innovation that
spans over 35 years, ST Engineering
iDirect is a global leader in satellite
communications. Our equipment and
services have been designed and
developed to enable the broadcast
industry to meet the most extensive
requirements of today's use cases. ST
Engineering iDirect offers an industryleading
portfolio
of products that
can meet the needs of any remote
production scenario or application,
as well as turnkey broadcasting
solutions.
Distribution
Content
drives
pay-TV
and
advertising revenues. Hence the
consumer demands more content,
consumed at a higher quality. Both
the amount
higher quality create the need to
distribute more data over satellite.
In many regions of the world, the
affordable satellite capacity
available.
Service Providers
cutting-edge multicast ABR (Adaptive
Bit Rate) solution. The solution offers
cost-effective, ultra-fast, low latency
delivery
of
live
video to mobile
devices and large screens alike for
global audiences. The introduction
of SKYflow now opens the door for
many use cases that require satellite
delivery of OTT services.
The solution is hugely significant
for service providers
and
telcos
that in the past have struggled to
reach subscribers and have had to
contend with congested networks.
It confirms that satellite is the ideal
medium to deliver this content due
to its capability
to transport high
bitrates to the edge, its multicasting
performance and
smart
of TV channels and
prepositioning
of content at the edge.
access is such a powerful enabler
of
productivity
for satellite connectivity
is not
need
platforms that are very efficient and
use the most advanced transmission
technologies.
As a market share leader of 80%
in DTH, ST Engineering iDirect's
large installed base proves that endusers
and professional users benefit
from its efficient technologies and
mature product range. Our DVB-S2X
transmission capabilities result
in
15-30% efficiency gain in a typical
distribution network. Combined
with other advanced transmission
technologies, such as
Equalink®
pre-distortion and DVB multistream
operation, network optimizations can
result in doubling the capacity at the
same OPEX.
OTT
In 2021, ST Engineering iDirect
and its partners Broadpeak, EKT and
EasyBroadcast introduced SKYflow, a
Contribution
Just
broadcasters
like other businesses,
are also faced with
increasing pressure on operating
margins, while also having to retain
the high expectations in service
availability and reliability
Agreement
(Service
Level
have solutions
that
compliance).
To evolve with the changing
technologies, broadcasters
must
are flexible
and scalable, and at the same time
guarantee bandwidth efficient, OPEX
friendly transmissions.
Modern newsgathering is
not
only
about
live
video.
Today's
news crews require access to many
applications, including Voice-overIP
(VoIP), video clip transfer, web
and archive browsing, email and
social media. All these applications
require a reliable bi-directional
IP
" multiservice " communication link
of a sizeable bandwidth, which
allows news crews to operate as if
they were in the studio. As the event
may not be planned ahead of time,
it is often unclear which type of IP
connectivity will be available and
reliable during the entire duration
of the coverage. ST Engineering
iDirect's
Newtec
Dialog platform
allows the combination of live video
transmission and IP connectivity via
satellite to enable both data and
video applications
Use services.
Cloud Media/Remote Production
Satellite has
component
of
it
any
become a vital
producer's
toolkit and is making waves for
the versatility
offers. From film
productions to news crews, cloud
that the demand
part
as
of a blended all-IP solution is well
justified, especially in remote areas.
ST Engineering iDirect is now able
to provide a portfolio of products and
technologies that can meet the needs
of any remote production scenario or
application. ST Engineering iDirect's
Mx-DMA technology is able to offer
a single return link suitable for most
use cases while reducing operational
complexity and offering the highest
bandwidth efficiencies. Where other
solutions like terrestrial or cellular
connectivity struggle satellite is here
to guarantee the quality connectivity
required is available not only with
the performance but agility
to suit
any environment better than other
existing connectivity platforms.
Broadcast turnkey solutions
By
offering broadcast
turnkey
solutions, we are able to design,
develop and deliver state-of-the-art
hybrid satellite /terrestrial network
infrastructures
which support
contribution and
for Occasional
the
distribution of
news material in multiple live and
file formats. These media networks
connect
broadcasters
service providers
and
together.
media
This
way, services are run much smarter
leading to benefits
like reduced
OPEX and CAPEX but most important
it
provides a timely response to
the changing and growing needs of
customers.
For further information, please visit
https://www.idirect.net/media-and-broadcast
http://www.inbroadcast.com http://www.idirect.net/media-and-broadcast http://www.idirect.net/media-and-broadcast http://www.idirect.net/media-and-broadcast http://www.idirect.net/media-and-broadcast https://www.idirect.net/media-and-broadcast
InBroadcast - March 2022

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