In Broadcast - November 2021 - 68

68
www.inbroadcast.com | Vol: 11 - Issue 11 | November 2021
InMedia
First, look in Playbook
or many athletes, competing in the
Olympics is the achievement of a
life's dream and the pinnacle of their
careers. Getting to the Games requires
limitless hours of training, preparation,
and planning. Covering the Games
also requires significant amounts of
preparation and planning, especially
for a news organization with the global
reach and reputation of The Associated
Press.
F
To cover the 11,000 athletes and
more than 300 medal events over the
two weeks of the Games, the AP relied
on over 100 journalists in Tokyo and
throughout Japan, plus many others
assisting remotely from elsewhere
around
the
world.
Coordinating
that coverage is itself a gold-medal
challenge and one the AP conquered
using a not-so-secret weapon: AP
Playbook.
Launched in 2018, Playbook is
a cloud-based coverage planning
solution for managing editorial tasks
and assignments and planning output.
Playbook is used by the AP and other
leading news organizations around the
world for planning across broadcast,
digital, social, and print distribution
channels.
Playbook
provides high
of story plans
visibility
across categories,
locations, and output channels; allows
journalists to receive notifications of
new tasks on their mobile devices;
and integrates with other newsroom
systems
digital and visual for the AP, was one
of about a dozen Playbook " power
users " in the AP's Olympic filing center
in Tokyo, responsible for ensuring
story plans were entered in Playbook,
approved,
and then published
to
Yuliya Levchenko, of Ukraine, competes in the women's high jump final at the
2020 Summer Games, Aug. 7, 2021, in Tokyo, Japan (AP Photo/David J. Phillip)
to a customer-facing online portal
so that AP subscribers know what to
expect as they do their own editorial
planning.
For AP's Olympics coverage,
Playbook served much the same
functions: coordinate which eventbased
and feature stories AP's
journalists were reporting and when
they were to be published, and
communicate that to AP's worldwide
subscriber base. As you might expect,
the work started long before the
Olympic Torch was lit at the opening
ceremonies.
" The AP used Playbook for all
Olympic planning, months before
the Olympics even started.
and tools to provide
enhanced, efficient workflows.
Playbook allows the AP to
consolidate all of its editorial planning
activity in a single, centralized location
accessible to all of AP's journalists
anywhere in the world. All of those
story plans (around 200 per day) are
then published, using Playbook's API,
text story, every photo gallery, and
every video package in our massive
collection of content previewing
the Tokyo Games started as a plan
in Playbook, " said AP Global Sports
Editor Michael
Giarrusso. " All
publishing
Every
to tell readers and viewers about the
Games. "
" This was an incredibly newsy buildup
to an Olympics, " Giarrusso said,
" with dozens of
about
new
developments
Playbook
stories each week
around
COVID and how it would affect the
Games and the participants. All those
plans were in
first.
And,
with an organization communicating
across time zones and oceans, it was
convenient for editors in London and
New York to wake up and find the
plans from Tokyo already in Playbook. "
Once the Games got underway, the
volume of AP's coverage increased.
" On a typical day during the Olympics
the AP published 200-250 text stories,
2,000-3,000 images and dozens
of video packages, " Giarrusso
said.
the
plans were shared with
customers weeks in advance so they
could plan how they used the content
" Even those charged with overseeing
coverage can't read everything. But
we can see the roundup of plans in
Playbook. We feel it's the best way for
customers to see what's coming from
these massive events, too. "
Shawn Chen, deputy director of
customers in coordination with AP's
global Nerve Center in New York.
" A large part of this was figuring out
how to best get our plans in front of
our customers, " Chen said, " because
if our story plans get out in front of
customers, if our visual plans get
out in front of our customers, then
that just naturally means increased
engagement on our content online.
I was sitting there driving people to
make sure that they got their plans
in Playbook, especially
journalists. "
the visual
Beyond the nuts and bolts of event
coverage, Chen said there were
additional benefits for AP's feature
content: " We put some effort into
writing those plans, and it paid off,
ultimately, because the customers
that saw them could better attune
themselves to what the story was
actually going to say. And they were
very receptive to that, and it helped
with planning on the customers end. "
Playbook also helped the AP deal
with restrictions imposed on its staff
due to the pandemic. " Because of
COVID rules, we could not visit our
Tokyo bureau, " Giarrusso said, " and
any staffer from the Tokyo bureau
who worked with the visiting staff at
the Main Press Center could not go
to the Tokyo bureau. Of course, we
communicated over the phone, email,
and Slack, but the first
place we looked to see
what our colleagues were
doing was in Playbook. "
https://www.ap.org/playbook
AP Photographer Eric Gay at the 2020 Summer Games, Jul. 26, 2021, in Saitama, Japan
(AP Photo/Charlie Neibergall)
AP Photographer Mark Humphrey at the 2020 Summer Games, Jul. 24, 2021, in Tokyo, Japan
(AP Photo/Mark Humphrey)
http://www.inbroadcast.com https://www.ap.org/playbook https://www.ap.org/playbook https://www.ap.org/playbook https://www.ap.org/playbook https://www.ap.org/playbook

In Broadcast - November 2021

Table of Contents for the Digital Edition of In Broadcast - November 2021

Contents
In Broadcast - November 2021 - Intro
In Broadcast - November 2021 - Cover1
In Broadcast - November 2021 - Cover2
In Broadcast - November 2021 - Contents
In Broadcast - November 2021 - 4
In Broadcast - November 2021 - 5
In Broadcast - November 2021 - 6
In Broadcast - November 2021 - 7
In Broadcast - November 2021 - 8
In Broadcast - November 2021 - 9
In Broadcast - November 2021 - 10
In Broadcast - November 2021 - 11
In Broadcast - November 2021 - 12
In Broadcast - November 2021 - 13
In Broadcast - November 2021 - 14
In Broadcast - November 2021 - 15
In Broadcast - November 2021 - 16
In Broadcast - November 2021 - 17
In Broadcast - November 2021 - 18
In Broadcast - November 2021 - 19
In Broadcast - November 2021 - 20
In Broadcast - November 2021 - 21
In Broadcast - November 2021 - 22
In Broadcast - November 2021 - 23
In Broadcast - November 2021 - 24
In Broadcast - November 2021 - 25
In Broadcast - November 2021 - 26
In Broadcast - November 2021 - 27
In Broadcast - November 2021 - 28
In Broadcast - November 2021 - 29
In Broadcast - November 2021 - 30
In Broadcast - November 2021 - 31
In Broadcast - November 2021 - 32
In Broadcast - November 2021 - 33
In Broadcast - November 2021 - 34
In Broadcast - November 2021 - 35
In Broadcast - November 2021 - 36
In Broadcast - November 2021 - 37
In Broadcast - November 2021 - 38
In Broadcast - November 2021 - 39
In Broadcast - November 2021 - 40
In Broadcast - November 2021 - 41
In Broadcast - November 2021 - 42
In Broadcast - November 2021 - 43
In Broadcast - November 2021 - 44
In Broadcast - November 2021 - 45
In Broadcast - November 2021 - 46
In Broadcast - November 2021 - 47
In Broadcast - November 2021 - 48
In Broadcast - November 2021 - 49
In Broadcast - November 2021 - 50
In Broadcast - November 2021 - 51
In Broadcast - November 2021 - 52
In Broadcast - November 2021 - 53
In Broadcast - November 2021 - 54
In Broadcast - November 2021 - 55
In Broadcast - November 2021 - 56
In Broadcast - November 2021 - 57
In Broadcast - November 2021 - 58
In Broadcast - November 2021 - 59
In Broadcast - November 2021 - 60
In Broadcast - November 2021 - 61
In Broadcast - November 2021 - 62
In Broadcast - November 2021 - 63
In Broadcast - November 2021 - 64
In Broadcast - November 2021 - 65
In Broadcast - November 2021 - 66
In Broadcast - November 2021 - 67
In Broadcast - November 2021 - 68
In Broadcast - November 2021 - 69
In Broadcast - November 2021 - 70
In Broadcast - November 2021 - 71
In Broadcast - November 2021 - 72
In Broadcast - November 2021 - 73
In Broadcast - November 2021 - 74
In Broadcast - November 2021 - Cover3
In Broadcast - November 2021 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
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