In Broadcast - November 2021 - 58

58
www.inbroadcast.com | Vol: 11 - Issue 11 | November 2021
InMedia
The cloud revolution is here:
Time to move to the
cloud confidently
By Per Lindgren, CTO and Co-founder of Net Insight...
he future of live media distribution
will be shaped by agility, relevance,
and speed. Consumers are demanding
personalized and immersive viewing
experiences across platforms and
devices, so delivering content in multiplatform
rich formats is a competitive
differentiator. Content monetization
and quick time-to-market are also top
on the list of broadcasters and service
providers' priorities.
T
a key role
Luckily, cloud workflows can play
in
achieving
all
of
the
above by offering flexibility, scale ondemand,
production streamlining, and
cost efficiencies. According to a report
by IABM cloud adoption in broadcast
and media accelerated significantly
during
2020,
with
45
percent
of
respondents already deploying some
form of cloud technology. Here is what
media organizations need
to know when considering
their transition to the
cloud.
Moving to the cloud efficiently
Cloud offers an appealing proposition
for managing, transporting, and
delivering content, but adoption can
be costly. This is true, especially when
leveraging public cloud options for
permanent services running with very
high resource utilization. To minimize
costs and benefit from the economics
of the cloud, media organizations
need the right cloud-based delivery
solution that is open and compatible
with any cloud provider. This solution
should be compliant with their
existing infrastructure so that media
companies can pivot to the cloud
on their terms without discarding
their existing investments. Such
hybrid models are increasingly
used for their ability to optimize
cost and performance but not all
solutions
can
handle
the
flexible
architecture required with maintained
security, reliability and end-to-end
orchestration.
In addition, the right solution should
also enable broadcasting industry
players to transition from CAPEX
to OPEX by scaling capacity up and
down depending on demand and only
paying for the resources they need
when they need them. This flexibility is
increasingly valuable when it comes to,
for example, major events when there
is a short peak of usage. A transparent,
pay-as-you-go
pricing
structure
enables media companies to reduce
costs by only adding technology as
needed, managing investments over
time.
Simplifying network and
operational complexity
In the broadcasting industry, time to
market is critical as competition for
viewer eyeballs is fierce. For instance,
sports broadcasters are competing
with new OTT providers to deliver
quality content experiences to any
screen. A cloud approach allows them
to be more agile and responsive to
meet shifting market demands.
A cloud-native infrastructure
simplifies
both
network
and
team
operations, opening up new business
models and smarter ways of working.
It underpins the transition to truly
distributed content production
workflows, allowing production staff
to work from multiple locations - a
lesson that the broadcasting industry
had to learn over the past year. The
cloud also enables service providers to
meet the growing demand for network
capacity and adopt more cost-efficient
and flexible OPEX-centric business
models.
Bringing reliability and
resilience at the core
Satellite has been the trusted choice
for content contribution and delivery
for decades. With C Band satellite
bandwidth being redeployed for 5G,
satellite has limited availability, which
presents a challenge when demand
for capacity rises. This is the perfect
time for the broadcasting industry to
transition to the cloud. However, there
is still some scepticism in the market
around the reliability, robustness, and
security of cloud workflows, especially
for high-end broadcast.
Once again, it all boils down to
having the right cloud delivery solution
that allows content to be ingested
and
distributed
anywhere
in
the
world, reliably, and cost-effectively.
The solution should have built-in
authentication, security, hitless
protection, and timestamping, to allow
broadcasters to use it as a satellite
alternative.
Revolutionising the present
and future of broadcasting
Cloud workflows are here to stay and
shake up the media and broadcasting
industries. Long are the days when
media companies relied on on-site
hardware and the technical teams that
managed it to produce a live event
- the costs and resource investment
required do not make sense anymore
in the post-COVID era.
After a challenging 2020,
broadcasters need now more than
ever the workflows that will help them
evolve, grow, and monetize their live
content. Cloud production and delivery
models have already demonstrated
their potential - they have proved they
are reliable, scalable, and efficient.
As the world is changing fast, the
broadcasting industry is following suit.
Media companies pivoting to the cloud
are future proofing their business and
enjoying endless opportunities.
https://netinsight.net
http://www.inbroadcast.com https://netinsight.net https://netinsight.net https://netinsight.net https://theiabm.org/news/iabm-publishes-cloud-adoption-trends-report/ https://www.netinsight.net

In Broadcast - November 2021

Table of Contents for the Digital Edition of In Broadcast - November 2021

Contents
In Broadcast - November 2021 - Intro
In Broadcast - November 2021 - Cover1
In Broadcast - November 2021 - Cover2
In Broadcast - November 2021 - Contents
In Broadcast - November 2021 - 4
In Broadcast - November 2021 - 5
In Broadcast - November 2021 - 6
In Broadcast - November 2021 - 7
In Broadcast - November 2021 - 8
In Broadcast - November 2021 - 9
In Broadcast - November 2021 - 10
In Broadcast - November 2021 - 11
In Broadcast - November 2021 - 12
In Broadcast - November 2021 - 13
In Broadcast - November 2021 - 14
In Broadcast - November 2021 - 15
In Broadcast - November 2021 - 16
In Broadcast - November 2021 - 17
In Broadcast - November 2021 - 18
In Broadcast - November 2021 - 19
In Broadcast - November 2021 - 20
In Broadcast - November 2021 - 21
In Broadcast - November 2021 - 22
In Broadcast - November 2021 - 23
In Broadcast - November 2021 - 24
In Broadcast - November 2021 - 25
In Broadcast - November 2021 - 26
In Broadcast - November 2021 - 27
In Broadcast - November 2021 - 28
In Broadcast - November 2021 - 29
In Broadcast - November 2021 - 30
In Broadcast - November 2021 - 31
In Broadcast - November 2021 - 32
In Broadcast - November 2021 - 33
In Broadcast - November 2021 - 34
In Broadcast - November 2021 - 35
In Broadcast - November 2021 - 36
In Broadcast - November 2021 - 37
In Broadcast - November 2021 - 38
In Broadcast - November 2021 - 39
In Broadcast - November 2021 - 40
In Broadcast - November 2021 - 41
In Broadcast - November 2021 - 42
In Broadcast - November 2021 - 43
In Broadcast - November 2021 - 44
In Broadcast - November 2021 - 45
In Broadcast - November 2021 - 46
In Broadcast - November 2021 - 47
In Broadcast - November 2021 - 48
In Broadcast - November 2021 - 49
In Broadcast - November 2021 - 50
In Broadcast - November 2021 - 51
In Broadcast - November 2021 - 52
In Broadcast - November 2021 - 53
In Broadcast - November 2021 - 54
In Broadcast - November 2021 - 55
In Broadcast - November 2021 - 56
In Broadcast - November 2021 - 57
In Broadcast - November 2021 - 58
In Broadcast - November 2021 - 59
In Broadcast - November 2021 - 60
In Broadcast - November 2021 - 61
In Broadcast - November 2021 - 62
In Broadcast - November 2021 - 63
In Broadcast - November 2021 - 64
In Broadcast - November 2021 - 65
In Broadcast - November 2021 - 66
In Broadcast - November 2021 - 67
In Broadcast - November 2021 - 68
In Broadcast - November 2021 - 69
In Broadcast - November 2021 - 70
In Broadcast - November 2021 - 71
In Broadcast - November 2021 - 72
In Broadcast - November 2021 - 73
In Broadcast - November 2021 - 74
In Broadcast - November 2021 - Cover3
In Broadcast - November 2021 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
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