In Broadcast - November 2021 - 56

56
www.inbroadcast.com | Vol: 11 - Issue 11 | November 2021
InMedia
Cloud native video - Yours.
Powered by Blackbird.
T
By Ian McDonough, CEO, Blackbird...
hink Blackbird is just the
developer of the market-leading
cloud native video editing platform?
Think again.
Now any company wanting to
leapfrog
the
competition and gain
a gateway to the cloud can do so
'Powered by Blackbird' by licensing
our core video technology.
What is 'Powered by Blackbird'?
Quite simply this is the opportunity
for enterprise customers to license
modules of our patented core video
technology to gain all the benefits of
Blackbird, while having the freedom
and scope to design the functionality
and user interface in line with the rest
of their product portfolio.
Building your platform on Blackbird
core technology modules can enable
all
or a selection
of
the
following
capabilities:
* Flexibility to operate on premise
or in the cloud or a combination
of the two;
* Advanced editing, clipping and
media manipulation in a browser
in the cloud or on-premise;
* Migration from CapEx to SaaS
models.
It offers the speed, the portability,
the sheer convenience for video
content teams to be able to work
wherever they are, on any piece of
kit. Whether you're a CTO, a director
of
engineering
or
content
creator
you don't have to be thinking about
specialist hardware, or connection
speeds. With Blackbird's core video
technology,
content
can be frameaccurately
viewed and edited seconds
after live from anywhere on bandwidth
from 2Mbps.
The professional editing space
is a relatively niche
universal
the
communication.
More significant are the heavy
workloads associated with shuffling
media back and forth over networks or
playing the video back on a multitude
of connected devices. By incorporating
Blackbird video technology, large
media files need never be moved
again.
business
activity
of
amid
video
on-premise CapEx to true cloud and
true SaaS.
An example? A global broadcast
company is currently integrating
Blackbird video technology to enable
its users to enjoy browser based,
desktop editing workflows Powered by
Blackbird, including their own editor
and player.
Who can benefit from
'Powered by Blackbird'?
Blackbird's core video technology
allows organisations to manage video
like no
other solution
lightning-fast access to frame-accurate
video editing and content publishing
by anyone, anywhere, any time.
That means traditional video
companies can now migrate their
on
cloud.
premise
It
means
infrastructure
video
to
the
companies
wanting to move from CapEx to SaaS
business models can do so. And any
forward-thinking organisation seeking
efficiency, speed and improved user
experiences working with video from
their existing cloud workflows can do
so Powered by Blackbird.
For some companies Powered By
Blackbird is a more suitable solution
than integrating the core product.
That's because they can host their own
video applications and user interfaces
in the browser and in the cloud,
leapfrogging
traditional
application
workflows, at a stroke.
When Powered by Blackbird, your
business can accelerate its journey to
true cloud business models.
Core multi-patented
technologies
At its heart, Blackbird is an IP
company and holds 16 patents (10
awarded, 6 pending) around two
central tenets: the Blackbird Codec and
the Blackbird Libraries.
The Blackbird Codec is ultra efficient,
developed for the cloud but able to
work equally well on premise and
aid cloud migration. It enables a high
quality video proxies to be created
faster than real time.
- enabling
Blackbird is the fully-featured
JavaScript professional editing suite
that has re-written the rules of what
is possible in a standard web browser:
18 video tracks, 36
audio tracks,
complex transitions, blur effects, color
correction, voice over - and much
much more - all made possible from
simply logging in to your Blackbird
account from anywhere.
That the sector defining IP has
multiple use cases outside of the core
pro editing platform is one of the
reasons the company has attracted
media and technology luminaries
including John Honeycutt (former
Discovery and Google executive) and
Dawn Airey (former Channel 5 and
Getty Images CEO) to the board. It's
why I, after a career at Sky, Warner
and BBC Studios, became CEO to guide
its expansion transition in 2017.
Licence our IP
If a company wanted to engineer a
browser-based video editing platform
tomorrow it could likely risk years in
R&D and potentially not come close
to the lightning quick, efficient and
resilient design of Blackbird.
Or it can take the Powered by
Blackbird core technology and build a
video editing platform on the back of
it, today. All the power of a lightweight
codec and the functionality of a
coding library is available to deliver
a supercharged browser-based cloud
video editing platform.
A product Powered by
Blackbird
can create value for those companies
that licence this core technology by
dramatically lifting them away from
Under this first technology licensing
contract, our partner will use Blackbird
video technology to provide the basis
for their own advanced on premise
and cloud native editing platform,
extending its use into new product
areas.
Driving multiple major
efficiencies for organisations
Blackbird is attractive to companies
like Tata Communications, the NHL,
Univision and A+E Networks because
it
is incredibly efficient
in terms of
productivity and delivers significant
carbon reductions for users currently
running on premise video editing
workflows. This year we've produced
white papers that have independently
evidenced that Blackbird is upto 91%
more carbon efficient and 35% more
cost effective than non cloud native
workflows.
One simple piece of infrastructure
can be rolled out to thousands of
people
with
no
configuration,
downloads, or plug-ins.
Blackbird's secret sauce behind your
business transformation is that it's
available in the browser. Just pure
SaaS.
If you aren't making plans for cloud
native video you may already be too
late to the game.
" For those suppliers (and we argue
those customers) wanting to enjoy the
valuation levels of peers, you need
to be in the cloud, " asserts analyst
Josh Stinehour at Devoncroft. " This is
reasoning from corporate objectives,
though it reflects the deeper,
operational benefits. "
Our doors are open. Come and talk to
us about how we can help you go cloud
native and reap the benefits of SaaS
today.
https://www.blackbird.video
no
http://www.inbroadcast.com https://inbroadcast.com/news/blackbird-launches-core-video-technology-licensing-solution-powered-by-blackbird https://inbroadcast.com/news/blackbird-launches-core-video-technology-licensing-solution-powered-by-blackbird https://www.blackbird.video

In Broadcast - November 2021

Table of Contents for the Digital Edition of In Broadcast - November 2021

Contents
In Broadcast - November 2021 - Intro
In Broadcast - November 2021 - Cover1
In Broadcast - November 2021 - Cover2
In Broadcast - November 2021 - Contents
In Broadcast - November 2021 - 4
In Broadcast - November 2021 - 5
In Broadcast - November 2021 - 6
In Broadcast - November 2021 - 7
In Broadcast - November 2021 - 8
In Broadcast - November 2021 - 9
In Broadcast - November 2021 - 10
In Broadcast - November 2021 - 11
In Broadcast - November 2021 - 12
In Broadcast - November 2021 - 13
In Broadcast - November 2021 - 14
In Broadcast - November 2021 - 15
In Broadcast - November 2021 - 16
In Broadcast - November 2021 - 17
In Broadcast - November 2021 - 18
In Broadcast - November 2021 - 19
In Broadcast - November 2021 - 20
In Broadcast - November 2021 - 21
In Broadcast - November 2021 - 22
In Broadcast - November 2021 - 23
In Broadcast - November 2021 - 24
In Broadcast - November 2021 - 25
In Broadcast - November 2021 - 26
In Broadcast - November 2021 - 27
In Broadcast - November 2021 - 28
In Broadcast - November 2021 - 29
In Broadcast - November 2021 - 30
In Broadcast - November 2021 - 31
In Broadcast - November 2021 - 32
In Broadcast - November 2021 - 33
In Broadcast - November 2021 - 34
In Broadcast - November 2021 - 35
In Broadcast - November 2021 - 36
In Broadcast - November 2021 - 37
In Broadcast - November 2021 - 38
In Broadcast - November 2021 - 39
In Broadcast - November 2021 - 40
In Broadcast - November 2021 - 41
In Broadcast - November 2021 - 42
In Broadcast - November 2021 - 43
In Broadcast - November 2021 - 44
In Broadcast - November 2021 - 45
In Broadcast - November 2021 - 46
In Broadcast - November 2021 - 47
In Broadcast - November 2021 - 48
In Broadcast - November 2021 - 49
In Broadcast - November 2021 - 50
In Broadcast - November 2021 - 51
In Broadcast - November 2021 - 52
In Broadcast - November 2021 - 53
In Broadcast - November 2021 - 54
In Broadcast - November 2021 - 55
In Broadcast - November 2021 - 56
In Broadcast - November 2021 - 57
In Broadcast - November 2021 - 58
In Broadcast - November 2021 - 59
In Broadcast - November 2021 - 60
In Broadcast - November 2021 - 61
In Broadcast - November 2021 - 62
In Broadcast - November 2021 - 63
In Broadcast - November 2021 - 64
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In Broadcast - November 2021 - 66
In Broadcast - November 2021 - 67
In Broadcast - November 2021 - 68
In Broadcast - November 2021 - 69
In Broadcast - November 2021 - 70
In Broadcast - November 2021 - 71
In Broadcast - November 2021 - 72
In Broadcast - November 2021 - 73
In Broadcast - November 2021 - 74
In Broadcast - November 2021 - Cover3
In Broadcast - November 2021 - Cover4
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