In Broadcast - November 2021 - 52

52
www.inbroadcast.com | Vol: 11 - Issue 11 | November 2021
InMedia
Cloud evolution awaits great leap forward cont'd...
Amagi CLOUDPORT - advanced channel playout
broadcast operations on the
cloud, including, channel branding
and graphics to subtitling, traffic and
scheduling, compliance recording,
quality control,
multichannel
monitoring and more. It is a simple
and cost-effective
alternative
to traditional, manual intensive
broadcasting
existing in the market. "
Over the past two years, Amagi
CLOUDPORT has established deep
technical integrations with multiple
Free Ad Supported Streaming TV
(FAST) platforms, which is the latest
phenomenon in the streaming TV
space. It has one of the largest
FAST platform partnerships in the
world - 50+ FAST platforms and 100+
platforms globally. Through these
partnerships, content owners and TV
networks were able to widen their
OTT footprint in multiple regions.
Most customers moving to the
cloud first focus on whether or not
they can make the cloud work based
upon how their media operations
work today. This means they're
mostly focusing on the technical side
of
the
migration
-
getting streams
to and from the cloud and making
cloud processing work the way they
want to. But the real challenge,
according to Peter Wharton, Director,
Corporate Strategy, TAG VS, is actually
understanding how to build
cloud
systems that leverage the key abilities
of the cloud and are optimized to be
economical in the cloud.
" Only then can they build systems
that truly scale and provide business
enablement, empowering the next
generation of media operations, " he
says. " Understanding what to look for
in technology partners can also be
challenging for organizations. Likewise
understanding all of the costs of
running in the cloud and how they can
be optimized can also be a daunting to
learn.
" Fundamentally, media companies
want to build truly agile and scalable
TAG Video Systems -
building agile and
interoperable workflows
in the cloud with even lower latency
" Too often broadcasters are hobbled
by legacy technologies that are
expensive to run, limited in scalability
and unable to meet demand, while
at the same time not being ready
to transition workflows to flexible,
scalable
cloud
solutions, "
says Callum Elsdon, Product
Marketing Manager, M2A
Media. " That the two worlds
have been drawn so distinctly
is an issue in itself.
systems currently
workflows in the cloud
that are optimized to
whatever the current
business requirements
are at that moment.
That means they need to
build highly composable
architectures with loosely
coupled components so
that they can use the best
component or service for
each part of the workflow
and use different components and
services optimized for each workflow. "
TAG recently launched support for
AWS CDI, JPEG-XS, SRT, and NDI5
transport protocols, all of which
allow its customers to build more
agile and interoperable workflows in
the cloud with even lower latency. It
added support for the latest AWS m6i
instance types, enabling even larger
and more cost-effective systems.
And it introduced the TAG Media
Control System (MCS) as part of the
TAG platform, a new management
and data aggregation service that
empowers our customers in building
large, distributed and interconnected
systems and enables performant datadriven
media operations.
disciplines, which has been
costly. Some of the problems
fixed in the baseband realm
needed to be fixed again
in the cloud IP world, and
while that's sometimes a
pain, ultimately it's worth it
because software can evolve
unlike hardware. "
M2A CONNECT is bridging
the gap between traditional broadcast
and flexible cloud solutions. It's a
fully-featured orchestration tool for
scheduling, routing, monitoring and
processing live, contribution-quality
video using the AWS global network.
" We support our customers'
transition, ensuring they have the
expertise to integrate cloud into their
workflow via a
simple,
part
of
M2A
broadcastcentric
UI, which manages video feeds
over cloud IP, " says Elsdon.
As
CONNECT,
the
company recently launched Cloud
Frame Rate Converter with InSync
Technology and Hiscale. It's claimed
as the first motion-compensated, payas-you-go,
live frame rate converter
to be launched in the cloud as part of
an orchestration product. " This is a
big leap forward for cloud broadcast
innovation, " says Elsdon. " It enables
broadcasters to expand frame rate
capability with the assurance that
the output is akin to hardware-based
alternatives. "
For 'socially
active' live content,
particularly live sports, broadcast
quality video is key. This includes the
ability to scale, achieve consistent
high-quality video and optimised endto-end
video latency.
" Broadcast quality at scale is the
key differentiator between streaming
and traditional delivered services, "
says Stuart Boorn, VP Portfolio,
MediaKind. " The first generation of
OTT live technologies could have up
to 60 seconds of latency between the
action happening in a game, and it
being shown on the viewer's screen.
M2A CONNECT
With social media and new push
messaging from the likes of sporting
apps becoming ever more present, this
could mean finding out about a goal a
minute before you actually see it. For
streaming in the cloud to be a viable
alternative, then broadcasters must
ensure end-to-end latency, scaling
and quality are in the same ballpark as
traditional delivery. "
OTT technologies
are vital
developing
meaningful,
for
direct
relationships with fans, whether you're
a mid-sized content owner looking
for turnkey end-to-end technology
capabilities or a large-scale content
owner searching for partnerships
or aggregated content offerings. In
June, MediaKind launched MediaKind
Engage, an end-to-end DTC solution
for video production, streaming and
audience engagement. Developed to
remove the need to build a costly and
resource intensive in-house solution,
Boorn explains.
" It offers high scalability and stability
for live events, two fundamental tenets
of any future live and VOD streaming
service. It's built as a cloud application
that can be managed to run on a
customer's cloud infrastructure, or
a MediaKind hosted infrastructure.
MediaKind leverages robust Platform
and
Software-as-a-Service
(SaaS)
models, supporting modern agile and
DevOps practices to drive the rollout
of new features.
This allows for greater control over
the launch of new OTT innovations
because the services have
already
been
deployed
It's
understandable given the time
it's taken for the IP domain
to reach feature and quality
parity
with the baseband
domain, and many media
organisations have maintained
multiple teams separated by
MediaKind Engage, an end-to-end direct-to-consumer solution
for video production, streaming and audience engagement
and thoroughly tested with
multiple cloud providers. "
Broadcasters are primarily
moving to the cloud to get
discovered amidst a tsunami
of content and countless
streaming services striving
for viewers' attention.
However, competing
effectively in this field is not
an easy task.
http://www.inbroadcast.com https://inbroadcast.com/news/m2a-media-appoints-marcus-box https://inbroadcast.com/news/abs-cbn-goes-live-with-amagi-cloudport-platform https://inbroadcast.com/news/m2a-media-appoints-marcus-box https://inbroadcast.com/news/tag-continues-platform-enhancement-initiative https://inbroadcast.com/news/mediakindelevates-allen-broome-to-ceo

In Broadcast - November 2021

Table of Contents for the Digital Edition of In Broadcast - November 2021

Contents
In Broadcast - November 2021 - Intro
In Broadcast - November 2021 - Cover1
In Broadcast - November 2021 - Cover2
In Broadcast - November 2021 - Contents
In Broadcast - November 2021 - 4
In Broadcast - November 2021 - 5
In Broadcast - November 2021 - 6
In Broadcast - November 2021 - 7
In Broadcast - November 2021 - 8
In Broadcast - November 2021 - 9
In Broadcast - November 2021 - 10
In Broadcast - November 2021 - 11
In Broadcast - November 2021 - 12
In Broadcast - November 2021 - 13
In Broadcast - November 2021 - 14
In Broadcast - November 2021 - 15
In Broadcast - November 2021 - 16
In Broadcast - November 2021 - 17
In Broadcast - November 2021 - 18
In Broadcast - November 2021 - 19
In Broadcast - November 2021 - 20
In Broadcast - November 2021 - 21
In Broadcast - November 2021 - 22
In Broadcast - November 2021 - 23
In Broadcast - November 2021 - 24
In Broadcast - November 2021 - 25
In Broadcast - November 2021 - 26
In Broadcast - November 2021 - 27
In Broadcast - November 2021 - 28
In Broadcast - November 2021 - 29
In Broadcast - November 2021 - 30
In Broadcast - November 2021 - 31
In Broadcast - November 2021 - 32
In Broadcast - November 2021 - 33
In Broadcast - November 2021 - 34
In Broadcast - November 2021 - 35
In Broadcast - November 2021 - 36
In Broadcast - November 2021 - 37
In Broadcast - November 2021 - 38
In Broadcast - November 2021 - 39
In Broadcast - November 2021 - 40
In Broadcast - November 2021 - 41
In Broadcast - November 2021 - 42
In Broadcast - November 2021 - 43
In Broadcast - November 2021 - 44
In Broadcast - November 2021 - 45
In Broadcast - November 2021 - 46
In Broadcast - November 2021 - 47
In Broadcast - November 2021 - 48
In Broadcast - November 2021 - 49
In Broadcast - November 2021 - 50
In Broadcast - November 2021 - 51
In Broadcast - November 2021 - 52
In Broadcast - November 2021 - 53
In Broadcast - November 2021 - 54
In Broadcast - November 2021 - 55
In Broadcast - November 2021 - 56
In Broadcast - November 2021 - 57
In Broadcast - November 2021 - 58
In Broadcast - November 2021 - 59
In Broadcast - November 2021 - 60
In Broadcast - November 2021 - 61
In Broadcast - November 2021 - 62
In Broadcast - November 2021 - 63
In Broadcast - November 2021 - 64
In Broadcast - November 2021 - 65
In Broadcast - November 2021 - 66
In Broadcast - November 2021 - 67
In Broadcast - November 2021 - 68
In Broadcast - November 2021 - 69
In Broadcast - November 2021 - 70
In Broadcast - November 2021 - 71
In Broadcast - November 2021 - 72
In Broadcast - November 2021 - 73
In Broadcast - November 2021 - 74
In Broadcast - November 2021 - Cover3
In Broadcast - November 2021 - Cover4
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