In Broadcast - November 2021 - 50

50
www.inbroadcast.com | Vol: 11 - Issue 11 | November 2021
InMedia
Cloud Based TV
Cloud evolution awaits
great leap forward
Legacy technologies and cloudy
economics are hindering adoption
of next-generation workflows...
By Adrian Pennington.
he media market is going through
one of its most intense periods of
disruption. Competition for eyeballs
is fiercer than ever and consumers
expect all content to be available
across a broader range of devices
and platforms. To meet this demand,
players across M&E are turning to
cloud-based workflows to produce and
deliver content more efficiently.
One big challenge is the difference
in how to calculate spending. Where
CAPEX investments are currently made
by C-level execs, the flexibility of the
cloud shifts those spending decisions
to engineering and production teams.
" Controlling the expenses for cloud is
a challenge for many companies, and
a new decision-making process has to
be learned and implemented, " says
Larissa
T
Goerner,
are
where
cloud is
Director
of
also some uses
still
Cloud
Product Management at Grass Valley.
There
cases
technically
challenging. Although the FIFA World
Cup in Qatar 2022 will be steeped in
innovation, including the use of cloud
workflows for the first time, the sheer
magnitude of this event means it will
still have hardware applications.
" Today,
handling up to 20 feeds
into the cloud is realistic, but the
World Cup will likely have hundreds
of streams to handle, " says Goerner.
" Our engineering teams have
solved the fundamental technical
hurdles of cloud productions. Now
it is a case of scaling the solutions
based on the nuances of cloud
architectures
and IP-based
networking technologies. "
Grass Valley's GV AMPP
Media Processing
(Agile
Platform) is claimed as the
first cloud-based SaaS platform
fully leveraging the power of elastic
compute. AMPP is built on a core of
advanced technologies that enable
its products and third-party partners
to work together in the cloud and
deliver new software and services that
improve live content production and
distribution workflows.
" We
are
continually
innovating
AMPP and adding new applications
to the modular platform to create an
end-to-end solution, spanning from
Live Production, Asset Management
and post production to Playout
workflows. This year, we launched
the SaaS version of our K-Frame
switcher engine that runs virtually
on AMPP and AMPP Audio Mixer, a
true, cloud-native, fully integrated
microservice that interacts with audio
flows
coming
from
sources
within
AMPP or external third-party sources,
for example, NDI. We'll announce more
AMPP applications before the end of
2021. "
Telestream says broadcasters are
challenged to estimate the cost after
the move to cloud and of convincing
financial leadership that even if the
estimated costs are a bit higher, that
the strategy still makes sense.
" In addition to the cost of buying
licensed software, customers sign
up to provide equipment and
operating it (for years), " says
Alex Emmerman, Cloud Business
Development.
Telestream Cloud Qualify is a new cloud-native, file-based quality control service
" The cost of operations
including staff, cabling, power,
security, travel, spare equipment, lab
equipment, routers, racks, etc. is often
underestimated. "
And there are opportunity costs
which are often overlooked.
For example: How much is it
worth to be able to send an entire
VOD catalogue to a customer in
a week instead
of
three
months?
" The elastic nature of cloud has
allowed our customers to do this and
capture significant extra revenue
sooner, " he says.
How much is it worth to be able to
defer or eliminate painful decisions
like 'Should I sign a lease on extra data
centre
space?' The ability
provides proven and trusted media QC
tools in a flexible SaaS model, " says
Emmerman.
Qualify is designed
broadcast engineering
for
and
operations personnel and is built on
the Telestream Media Framework,
which underpins several Telestream
products and services like Vantage.
Broadcasters have to
cater
different
formats
on
to an
audience that consumes content
in
different
platforms whether pay-TV, OTT or
social media. Consequently, they need
cloud technology solutions that can
ensure that the right content is being
delivered in the right format to the
right platform and region,
thereby,
to grow
linearly without large commitments
is very powerful for budgeting and
planning, Emmerman says.
Another cost to weigh up:
How much is it worth to
eliminate
maintaining an
entire server pool with a
database? " Cloud offerings
are often provided as a
service where all this is
handled for you, " he says.
Recently,
quality control
offering them diversity in distribution,
while retaining efficiency in playout
management, says KA Srinivasan, cofounder,
Amagi.
Amagi's flagship product, Amagi
CLOUDPORT, is described as a
broadcast-grade
cloud
playout
platform for TV and OTT. While the
product has been in existence since
2012, its capabilities have been
continuously enhanced to offer
comprehensive
channel
Telestream
announced a new cloud-native,
file-based
GV AMPP leverages the power of elastic compute
service, Telestream Cloud
Qualify. By combining the
technology from three key
Telestream acquisitions
(Vidchecker, Aurora and
Telestream Cloud), Qualify
playout
solutions to traditional broadcasters.
" The product, architected entirely
on the cloud, allows content owners
to spin up channels on the go and
distribute them to a wide variety of
satellite and cable TV networks and
OTT platforms, " explains Srinivasan.
" Using Amagi CLOUDPORT, TV
networks can carry out their entire
http://www.inbroadcast.com https://inbroadcast.com/news/telestream-announces-telestream-cloud-qualify https://inbroadcast.com/news/corrivium-deploys-grass-valleys-gv-ampp https://inbroadcast.com/news/corrivium-deploys-grass-valleys-gv-ampp https://inbroadcast.com/news/corrivium-deploys-grass-valleys-gv-ampp https://inbroadcast.com/news/corrivium-deploys-grass-valleys-gv-ampp https://inbroadcast.com/news/corrivium-deploys-grass-valleys-gv-ampp

In Broadcast - November 2021

Table of Contents for the Digital Edition of In Broadcast - November 2021

Contents
In Broadcast - November 2021 - Intro
In Broadcast - November 2021 - Cover1
In Broadcast - November 2021 - Cover2
In Broadcast - November 2021 - Contents
In Broadcast - November 2021 - 4
In Broadcast - November 2021 - 5
In Broadcast - November 2021 - 6
In Broadcast - November 2021 - 7
In Broadcast - November 2021 - 8
In Broadcast - November 2021 - 9
In Broadcast - November 2021 - 10
In Broadcast - November 2021 - 11
In Broadcast - November 2021 - 12
In Broadcast - November 2021 - 13
In Broadcast - November 2021 - 14
In Broadcast - November 2021 - 15
In Broadcast - November 2021 - 16
In Broadcast - November 2021 - 17
In Broadcast - November 2021 - 18
In Broadcast - November 2021 - 19
In Broadcast - November 2021 - 20
In Broadcast - November 2021 - 21
In Broadcast - November 2021 - 22
In Broadcast - November 2021 - 23
In Broadcast - November 2021 - 24
In Broadcast - November 2021 - 25
In Broadcast - November 2021 - 26
In Broadcast - November 2021 - 27
In Broadcast - November 2021 - 28
In Broadcast - November 2021 - 29
In Broadcast - November 2021 - 30
In Broadcast - November 2021 - 31
In Broadcast - November 2021 - 32
In Broadcast - November 2021 - 33
In Broadcast - November 2021 - 34
In Broadcast - November 2021 - 35
In Broadcast - November 2021 - 36
In Broadcast - November 2021 - 37
In Broadcast - November 2021 - 38
In Broadcast - November 2021 - 39
In Broadcast - November 2021 - 40
In Broadcast - November 2021 - 41
In Broadcast - November 2021 - 42
In Broadcast - November 2021 - 43
In Broadcast - November 2021 - 44
In Broadcast - November 2021 - 45
In Broadcast - November 2021 - 46
In Broadcast - November 2021 - 47
In Broadcast - November 2021 - 48
In Broadcast - November 2021 - 49
In Broadcast - November 2021 - 50
In Broadcast - November 2021 - 51
In Broadcast - November 2021 - 52
In Broadcast - November 2021 - 53
In Broadcast - November 2021 - 54
In Broadcast - November 2021 - 55
In Broadcast - November 2021 - 56
In Broadcast - November 2021 - 57
In Broadcast - November 2021 - 58
In Broadcast - November 2021 - 59
In Broadcast - November 2021 - 60
In Broadcast - November 2021 - 61
In Broadcast - November 2021 - 62
In Broadcast - November 2021 - 63
In Broadcast - November 2021 - 64
In Broadcast - November 2021 - 65
In Broadcast - November 2021 - 66
In Broadcast - November 2021 - 67
In Broadcast - November 2021 - 68
In Broadcast - November 2021 - 69
In Broadcast - November 2021 - 70
In Broadcast - November 2021 - 71
In Broadcast - November 2021 - 72
In Broadcast - November 2021 - 73
In Broadcast - November 2021 - 74
In Broadcast - November 2021 - Cover3
In Broadcast - November 2021 - Cover4
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