In Broadcast - November 2021 - 42

42
www.inbroadcast.com | Vol: 11 - Issue 11 | November 2021
InStudio
Virtual Production
Virtual Sets come of age
The virtual production phenomenon goes
from strength to strength with new tools,
greater photorealism, and lower prices
driving demand... By Adrian Pennington.
he pandemic swelled demand
but virtual sets were on track to
revolutionise production regardless.
The pricing for virtual studios has
been falling steadily for the past five
years putting them within the reach
of even the smallest local
T
station's
budget. With increased rendering
power, enhanced digitally curated
graphical libraries and tools to help
create photorealistic virtual graphics,
the visual quality of today's virtual set
systems is outstanding. Sophistication
and ease of use is increasing all the
time given the technology application
in remote production of live events,
news
and sports,
enterprise and more.
" The technologies may have been
around in broadcast and film for
decades but now come with an
astonishing level of photorealism, " says
Miguel Churruca, Marketing Director,
Brainstorm. " Further more, the whole
industry has realised that virtual
production can save the business when
travel restrictions and social distancing
have to be applied.
education,
the
" Not only broadcasters but also live
events and corporate communications
companies, and content creators
of many kinds used virtual studios.
We've seen how many broadcasters
covered the Olympics using virtual
technology, and also how companies
dedicated to live production, corporate
communications
and
presentations
in general used virtual sets and
production to create content and
events for their clients. "
Brainstorm recently introduced
Edison PRO, " an innovative, templatebased
playout application that seeks to
transform any live, online presentation
or conference into an immersive
experience
through AR and virtual
environments, " says Churruca.
" It allows users to enhance their
speech and storytelling with real-time
3D graphics and other visual aids,
as well as include themselves in the
presentation, through an affordable
and easy-to-use platform that does
not require expensive hardware or a
studio setup.
" Benefitting from Brainstorm's
advanced 3D technologies,
Edison PRO seeks
to democratize the
virtual
set technology
Mo-Sys' VP Pro XR server
allowing users to create
dazzling presentations
starting from a PPT
of PDF document, and
without requiring specific
knowledge in 3D. "
Currently the industry is using live
events LED technology and needs to
transition to fit-for-purpose cinematic
LED technology. Mo-Sys' Cinematic XR
initiative is aimed at driving for change
in LED wall technology, output image
quality, re-introduction of established
shooting techniques, and smart
workflows.
" This is the first product on the
market that changes an LED volume
from just being an expensive backdrop,
into something that can be integrated
into
the
storytelling, "
the company
says. " It enables for the first time real
interaction between the
talent and
objects in the virtual scene positioned
virtually 'behind the LED wall'.
The company is also offering VP
Pro XR, described as the first LED
wall XR solution purpose-built for
cinematic and broadcast use. VP Pro
XR " uniquely " minimises the delay
issue with XR volumes to a minimum,
whilst enabling unique features such
as Cinematic XR Focus which allows
a focus pull between real and virtual
elements and the new NearTime
rendering solution.
Brainstorm's Edison PRO
NearTime is meets the key
requirements of cast and crew seeing
the full effect of the shot on-set in
real-time,
and
delivers
a
higherquality
version of the shot, completely
automated, and in a timescale which
matches the practical requirements of
the production.
" Winner of the HPA Engineering
Excellence 2021 award, this solution
is cost-effective, uncompromising in
quality and timely without the huge
overheads of real-time augmented
reality. NearTime draws on the proven
Mo-Sys expertise in camera tracking
and
live
compositing,
delivering
a
complete system in partnership with
the AWS Media and Entertainment
team. "
Many live event companies have
switched to 'hybrid studio' concepts.
Explains Nalin Mishra for WASP3D,
" This is a good way to use virtual sets
while maintaining many of the features
of a hard set. These studios combine
green screen areas with hard set
elements and are a cheap and flexible
solution. Current set design aesthetics
often require big ticket items such as
http://www.inbroadcast.com https://www.brainstorm3d.com/products/edison/ https://www.mo-sys.com/product/camera-tracking/virtual-production/vp-pro-xr/ http://www.mo-sys.com

In Broadcast - November 2021

Table of Contents for the Digital Edition of In Broadcast - November 2021

Contents
In Broadcast - November 2021 - Intro
In Broadcast - November 2021 - Cover1
In Broadcast - November 2021 - Cover2
In Broadcast - November 2021 - Contents
In Broadcast - November 2021 - 4
In Broadcast - November 2021 - 5
In Broadcast - November 2021 - 6
In Broadcast - November 2021 - 7
In Broadcast - November 2021 - 8
In Broadcast - November 2021 - 9
In Broadcast - November 2021 - 10
In Broadcast - November 2021 - 11
In Broadcast - November 2021 - 12
In Broadcast - November 2021 - 13
In Broadcast - November 2021 - 14
In Broadcast - November 2021 - 15
In Broadcast - November 2021 - 16
In Broadcast - November 2021 - 17
In Broadcast - November 2021 - 18
In Broadcast - November 2021 - 19
In Broadcast - November 2021 - 20
In Broadcast - November 2021 - 21
In Broadcast - November 2021 - 22
In Broadcast - November 2021 - 23
In Broadcast - November 2021 - 24
In Broadcast - November 2021 - 25
In Broadcast - November 2021 - 26
In Broadcast - November 2021 - 27
In Broadcast - November 2021 - 28
In Broadcast - November 2021 - 29
In Broadcast - November 2021 - 30
In Broadcast - November 2021 - 31
In Broadcast - November 2021 - 32
In Broadcast - November 2021 - 33
In Broadcast - November 2021 - 34
In Broadcast - November 2021 - 35
In Broadcast - November 2021 - 36
In Broadcast - November 2021 - 37
In Broadcast - November 2021 - 38
In Broadcast - November 2021 - 39
In Broadcast - November 2021 - 40
In Broadcast - November 2021 - 41
In Broadcast - November 2021 - 42
In Broadcast - November 2021 - 43
In Broadcast - November 2021 - 44
In Broadcast - November 2021 - 45
In Broadcast - November 2021 - 46
In Broadcast - November 2021 - 47
In Broadcast - November 2021 - 48
In Broadcast - November 2021 - 49
In Broadcast - November 2021 - 50
In Broadcast - November 2021 - 51
In Broadcast - November 2021 - 52
In Broadcast - November 2021 - 53
In Broadcast - November 2021 - 54
In Broadcast - November 2021 - 55
In Broadcast - November 2021 - 56
In Broadcast - November 2021 - 57
In Broadcast - November 2021 - 58
In Broadcast - November 2021 - 59
In Broadcast - November 2021 - 60
In Broadcast - November 2021 - 61
In Broadcast - November 2021 - 62
In Broadcast - November 2021 - 63
In Broadcast - November 2021 - 64
In Broadcast - November 2021 - 65
In Broadcast - November 2021 - 66
In Broadcast - November 2021 - 67
In Broadcast - November 2021 - 68
In Broadcast - November 2021 - 69
In Broadcast - November 2021 - 70
In Broadcast - November 2021 - 71
In Broadcast - November 2021 - 72
In Broadcast - November 2021 - 73
In Broadcast - November 2021 - 74
In Broadcast - November 2021 - Cover3
In Broadcast - November 2021 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
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