In Broadcast - September 2021 - 64

64
www.inbroadcast.com | Vol: 11 - Issue 9 | September 2021
InTech
Building an Effective Cross-Platform
Content Supply Chain
cont'd...
commercial administrator linked
to key stages of the media supply
chain. Scheduling can now look both
upstream and downstream along the
media supply chain and influence
production and delivery processes.
MAM Integrated Workflows
To achieve this, VSN has further
developed its Explorer MAM together
with its new Crea planning &
scheduling solution to form a holistic,
highly automated, highly flexible
ecosystem with unparalleled visibility
of media production processes and
content delivery.
For example, Crea can manage
media acquisition and associated
contracts, these are the content rights
and
invariably
determine how the
content can be exploited (versioned)
on which platforms (Linear and/
or Digital) and for how long. Then
using metadata and defined actions
to drive production stages, workflow
automation can orchestrate multiple
processes such as transcoding,
reformatting,
metadata
enrichment
(possibly using AI), and file movement
to/from anywhere within or outside of
the core system.
Further to this, just by clicking
an asset in the schedule, Crea can
play content directly from the
MAM within its GUI which presents
enhanced content visibility and promo
version identification to commercial
schedulers.
This feature now extends to being
able to preview within this same Crea
player any content published to digital
platforms such as YouTube, Facebook,
Daily Motion, OTT etc.
As-Run logs from play-out servers
can be automatically displayed inside
Crea's web-based interface and a
compliance recorder can stream video
to Crea's in-built player by simply
clicking any item listed in the As-Run.
Here the media lifecycle is complete
and Crea's accounting module will
summarize the items to be billed and
send these to the company's invoicing
or ERP system. If required, customer
ERP or invoicing systems can also
initiate the supply chain processes
by providing work orders to Crea
which kick-off the initial place-holder
creation and subsequent production
processes.
Advanced Scheduling Features
VSN Crea users can now schedule
non-linear content much the same way
as they can for linear programming
albeit with some specific requirements
relating to each individual digital
platform. For YouTube this might be
setting 'match policies' or un-publish
dates. To enable so many digital
platforms to be scheduled for content
delivery, VSN uses the concept of
'Plug-Ins' which are built to meet the
specific and ever-changing API's of
these platform providers. Any change
initiated by Google for YouTube for
instance can be quickly addressed in
the plugin without impacting other
digital services.
Taking this idea yet another step
forward, VSN can add to the plugin
the ability to harvest user activity data
from each platform and present this
in a report-form virtually in real-time.
The key advantage to this is to provide
rapid feedback to media publishers as
to which content is trending or most/
least popular or should be replaced
altogether.
Given access to this type of powerful
user data, media companies can now
modify, adjust or just deliver more
successful and relevant content which
capture more commercial opportunity.
Pushing the boundaries of technology
even further, VSN introduces the
option of pre-determining the type of
ads that are suitable to accompany
published digital content. This can be
set upstream during the scheduling
process.
Final thoughts
Broadcasters can now deploy
an advanced technology solution
(on-premise or in the cloud) with a
familiar operational look & feel and
at the same time providing a common
production management & scheduling
platform for all linear and non-linear
channels.
All this while incorporating an
embedded
commercial
accounting
and reporting layer that directly ties
content delivery to revenue. This
effectively answers the question many
media company executives demand of
their infrastructure Managers when
requesting new technology spend...
show me the money! Well, here it is.
https://www.vsn-tv.com
http://www.inbroadcast.com http://www.vsn.tv https://www.vsn-tv.com/en/ https://www.vsn-tv.com http://www.vsn-tv.com/en/news-and-events/vsn-wired-spotlight-september

In Broadcast - September 2021

Table of Contents for the Digital Edition of In Broadcast - September 2021

Contents
In Broadcast - September 2021 - Intro
In Broadcast - September 2021 - Cover1
In Broadcast - September 2021 - Cover2
In Broadcast - September 2021 - Contents
In Broadcast - September 2021 - 4
In Broadcast - September 2021 - 5
In Broadcast - September 2021 - 6
In Broadcast - September 2021 - 7
In Broadcast - September 2021 - 8
In Broadcast - September 2021 - 9
In Broadcast - September 2021 - 10
In Broadcast - September 2021 - 11
In Broadcast - September 2021 - 12
In Broadcast - September 2021 - 13
In Broadcast - September 2021 - 14
In Broadcast - September 2021 - 15
In Broadcast - September 2021 - 16
In Broadcast - September 2021 - 17
In Broadcast - September 2021 - 18
In Broadcast - September 2021 - 19
In Broadcast - September 2021 - 20
In Broadcast - September 2021 - 21
In Broadcast - September 2021 - 22
In Broadcast - September 2021 - 23
In Broadcast - September 2021 - 24
In Broadcast - September 2021 - 25
In Broadcast - September 2021 - 26
In Broadcast - September 2021 - 27
In Broadcast - September 2021 - 28
In Broadcast - September 2021 - 29
In Broadcast - September 2021 - 30
In Broadcast - September 2021 - 31
In Broadcast - September 2021 - 32
In Broadcast - September 2021 - 33
In Broadcast - September 2021 - 34
In Broadcast - September 2021 - 35
In Broadcast - September 2021 - 36
In Broadcast - September 2021 - 37
In Broadcast - September 2021 - 38
In Broadcast - September 2021 - 39
In Broadcast - September 2021 - 40
In Broadcast - September 2021 - 41
In Broadcast - September 2021 - 42
In Broadcast - September 2021 - 43
In Broadcast - September 2021 - 44
In Broadcast - September 2021 - 45
In Broadcast - September 2021 - 46
In Broadcast - September 2021 - 47
In Broadcast - September 2021 - 48
In Broadcast - September 2021 - 49
In Broadcast - September 2021 - 50
In Broadcast - September 2021 - 51
In Broadcast - September 2021 - 52
In Broadcast - September 2021 - 53
In Broadcast - September 2021 - 54
In Broadcast - September 2021 - 55
In Broadcast - September 2021 - 56
In Broadcast - September 2021 - 57
In Broadcast - September 2021 - 58
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In Broadcast - September 2021 - 60
In Broadcast - September 2021 - 61
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In Broadcast - September 2021 - 63
In Broadcast - September 2021 - 64
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In Broadcast - September 2021 - 77
In Broadcast - September 2021 - 78
In Broadcast - September 2021 - Cover3
In Broadcast - September 2021 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
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