In Broadcast - September 2021 - 35

www.inbroadcast.com | Vol: 11 - Issue 9 | September 2021
35
InMedia
Spot the difference
With so many channels to choose from, OTT has to
be as good as broadcast TV, not just with program
quality but also technical quality, writes Erik Otto,
Chief Executive of Mediaproxy.
Mediaproxy's LogPlayer
n its early days, OTT was largely seen
as a way to catch up with programs
you had missed on 'real' television.
Many people probably watched on their
computers and even though the quality
was not that different to what it would
be on their main screen, there was still
the feeling it was different from TV.
Even when smartTVs and streaming
boxes made it possible to watch on the
big display in the living room, OTT was
still a video-on-demand (VoD) service
that was getting ideas above its station.
Of course, Netflix and Amazon
changed all that with 4K/UHD pictures,
Dolby Atmos sound and a roster of
big name films and original drama
series that challenged the best the
'traditional' broadcasters had to offer.
Apart from changing sources and
I
selecting
services,
it should be the
same experience. This extends to the
quality of the pictures and audio. In
a very fragmented and competitive
media market, where digital TV
channels and ever more streamers are
vying for eyeballs, it is imperative to
guarantee that the output conforms to
the appropriate national standards.
As well as that, content has to pass
through the CDN (content delivery
network) in the correct versions and
formats, not only for different devices
and platforms but also
different
regions. A big part of this is targeted
advertising, so specific commercials hit
the audience they are intended for.
Mediaproxy has been active in OTT
since its earliest stages and seen
it grow to the point where it now
challenges linear TV as the primary
source of 'broadcast' entertainment.
Video and audio have to be checked
as they travel through the distribution
chain, passing along CDN edge points
and being processed for targeted ad
insertion, multi-language selection and
event-based transmission.
Our LogServer compliance
monitoring and analysis platform
provides tools for both quality
assurance checking and Dynamic Ad
Insertion. Because of this the system
is able to check the content of both
programs and ads for compliance
with regulations but also collect
information for targeting ads at
particular viewers.
The tools for this are based on an
advanced model of 'outgoing and
return' monitoring that involves our
Monwall interactive multiviewer. This
creates a new but familiar way for
broadcasters to analyze and monitor
hundreds and thousands of profiles in
real-time.
All of this, of course, goes on in the
background. The viewer should not be
aware of any of this processing. The
aim today is for them to have the same
viewing experience as they have with
'regular' TV. And the fact that OTT is
now a viable alternative to broadcast
channels rather than just a means of
catching up shows how sophisticated
monitoring and logging technology has
become.
https://www.mediaproxy.com
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In Broadcast - September 2021

Table of Contents for the Digital Edition of In Broadcast - September 2021

Contents
In Broadcast - September 2021 - Intro
In Broadcast - September 2021 - Cover1
In Broadcast - September 2021 - Cover2
In Broadcast - September 2021 - Contents
In Broadcast - September 2021 - 4
In Broadcast - September 2021 - 5
In Broadcast - September 2021 - 6
In Broadcast - September 2021 - 7
In Broadcast - September 2021 - 8
In Broadcast - September 2021 - 9
In Broadcast - September 2021 - 10
In Broadcast - September 2021 - 11
In Broadcast - September 2021 - 12
In Broadcast - September 2021 - 13
In Broadcast - September 2021 - 14
In Broadcast - September 2021 - 15
In Broadcast - September 2021 - 16
In Broadcast - September 2021 - 17
In Broadcast - September 2021 - 18
In Broadcast - September 2021 - 19
In Broadcast - September 2021 - 20
In Broadcast - September 2021 - 21
In Broadcast - September 2021 - 22
In Broadcast - September 2021 - 23
In Broadcast - September 2021 - 24
In Broadcast - September 2021 - 25
In Broadcast - September 2021 - 26
In Broadcast - September 2021 - 27
In Broadcast - September 2021 - 28
In Broadcast - September 2021 - 29
In Broadcast - September 2021 - 30
In Broadcast - September 2021 - 31
In Broadcast - September 2021 - 32
In Broadcast - September 2021 - 33
In Broadcast - September 2021 - 34
In Broadcast - September 2021 - 35
In Broadcast - September 2021 - 36
In Broadcast - September 2021 - 37
In Broadcast - September 2021 - 38
In Broadcast - September 2021 - 39
In Broadcast - September 2021 - 40
In Broadcast - September 2021 - 41
In Broadcast - September 2021 - 42
In Broadcast - September 2021 - 43
In Broadcast - September 2021 - 44
In Broadcast - September 2021 - 45
In Broadcast - September 2021 - 46
In Broadcast - September 2021 - 47
In Broadcast - September 2021 - 48
In Broadcast - September 2021 - 49
In Broadcast - September 2021 - 50
In Broadcast - September 2021 - 51
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In Broadcast - September 2021 - 55
In Broadcast - September 2021 - 56
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In Broadcast - September 2021 - 77
In Broadcast - September 2021 - 78
In Broadcast - September 2021 - Cover3
In Broadcast - September 2021 - Cover4
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