Jobs and Careers Spring 2020 - 191

S A L E S & M A R K ET I N G

What qualifications do I need?
A degree in business, marketing or
communications is essential, as well as a
track record in senior management roles,
plus experience in running marketing
campaigns and project management.
How much can I earn? The
average salary is around £65,000,
rising to just over £100,000.

Words: Tracey Lattimore

Sales executive
This role mainly involves selling products
to customers, by establishing contacts
and developing relationships, and
recommending solutions. You'll also
need to be good at identifying business
opportunities and pursuing leads, as
well as maintaining client relationships,
recommending product improvements and
analysing the market. With experience,
you could move up to account manager,
then sales manager and regional manager.
What qualifications do I need? You'll
need to be highly motivated, good at
creating relationships and negotiating, and
be able to meet sales targets as well as have
good presentation and communication
skills. Academic qualifications aren't
always necessary, but a background in
business or management would help.

How much can I earn? Basic
salaries start in the range of £20,000
to £30,000, rising to £100,000 at a
senior level, with commission.

Marketing executive
You'll be expected to promote products
and services to potential customers and
manage the relationship between the
product and the target audience. Your
job will involve developing marketing
strategies, as well as conducting market
analysis and research, plus networking
with business people and talking to
customers. With the right experience, you
could go on to become marketing manager
and eventually marketing director.
What qualifications do I need? Most
people going into marketing have a
degree or higher national diploma in a
subject such as marketing, computing,
business, economics or maths.
How much can I earn? A typical starting
salary is between £15,000 and £20,000,
rising to between £25,000 and £50,000.

Field sales representative
This role is based away from the office,
where you'll be sourcing customers and
maximising sales. Much of this could

involve cold calling - knocking on doors
or organising meetings at offices. There's
a lot of travel involved and you'll need to
regularly hit sales targets. You could move
on to regional sales manager and eventually
sales director with the right skills.
What qualifications do I need? No
formal qualifications are needed, but you'll
be expected to have drive and a passion to
succeed. Many companies will offer sales
training and strategies, but you'll need
to be able to work on your own initiative
and be a good team player. The ability
to lead meetings is a must, as well as
having excellent communication skills.
How much can I earn? Salaries are
between £20,000 and £40,000, with a few
roles earning as much as £60,000.

Find out more
* Association of Professional Sales
associationofprofessionalsales.com
* Chartered Institute of Marketing
cim.co.uk
* Charter Selection
charterselection.com
* Institute of Sales Management
ismprofessional.com

JOBS & CAREERS /// 191

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27/05/2020 17:03


http://www.associationofprofessionalsales.com http://cim.co.uk http://www.charterselection.com http://www.ismprofessional.com

Jobs and Careers Spring 2020

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