Jobs and Careers Spring 2020 - 190

Market

forces
Find a job in sales
or marketing
and you will be
one of the main
influences behind
making sure
your company
is a success

I

f variety of work is what you're
looking for, a sales or marketing
job could be the perfect answer.
As a sales executive, you could
find yourself selling pianos in
a music shop, pharmaceutical
supplies, cars or advertising space in a
newspaper or magazine, for instance.
Marketing, too, has many different facets,
and is all about creating, communicating
and delivering something of value for
customers or clients - in short, developing
a demand for a product and satisfying a
customer's need. You might find yourself
planning promotional strategies for a brand
or product, developing brand consistencies,
gaining customer insight or creating social
media content on any number of topics.
Although the roles are very different,
both are essential and need to work in
tandem for any business to succeed.
Marketing is forward-looking and all about
understanding a customer's need, with
building a brand identity for the product

being sold - and creating the "pull" to
attract the customer - being one of the key
aspects. Sales roles, meanwhile, include the
push to get the customer to buy products.
In 2018, there were 977,000 employed
and self-employed professionals
working in the industry, according to
Statista, with around 211,000 marketing
associates alone. So, what kind of
roles are on offer in the industry?

Marketing director
This is a senior role, where you'll
be overseeing the entire marketing
department, evaluating and developing
marketing strategies, communicating the
marketing plan and researching demand
for your products or services. Overall,
you'll be providing direction, guidance
and leadership to the department, and
be involved in conferences and events.
Following this, you could become sales and
marketing director, managing director or
chief executive officer of the company.

190 /// JOBS & CAREERS

190 JC Spring 2020 Sales and marketing FINAL Artwork.indd 190

27/05/2020 17:03



Jobs and Careers Spring 2020

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