Jobs and Careers Spring 2020 - 127

XXX

T

he world of retail has
changed beyond all
recognition in the
past decade, and the
main reason is the
continuing growth
in internet purchases that has seen
many businesses move much of their
trade from the high street to online.
The Office for National Statistics,
reported in 2018 that one in every
five pounds spent in UK shops is now
spent online, and e-commerce was
worth £688.4bn in 2018, making
Britain the most advanced e-commerce
market in Europe. The coronavirus
pandemic has shone a new light on
the sector, with online sales reaching
a record high of 22.3% of all retail
in March 2020 as many high-street
stores closed due to lockdown.
This change in our shopping habits
has brought about new opportunities
and roles in the newly digital retail

sector, from the large chain stores
to local independent businesses that
are on the rise. Here's how you can
carve out a career in e-commerce.

Web developer
This job involves building and
developing websites, focusing
on software and databases. Some
developers work on customer

Online sales reached a record high of
22.3% of all retail in March 2020, as many
high street stores closed due to lockdown
sector. "Retailers are investing in
technology and innovation, which are
transforming the retail experience
for customers, and the industry has
a vision for better retail jobs in the
future that will improve productivity
and provide quality employment
opportunities for people across the
UK," says Helen Dickinson from
the British Retail Consortium.
This means lots of opportunities
to make your mark on the retail

interface and design - ideally you'll
be able to do both sides of the job.
What qualifications do I need?
You don't need a degree, although
it can help. However, you will need
recognised qualifications specific to
the industry and a detailed knowledge
of programming languages.
How much can I earn? Entrylevel positions start at £19,000 to
£25,000, while lead developers
earn £30,000 to £50,000.

Digital copywriter
All shops need a fully functional
website. Copywriters produce the text
that appears on the website, including
detailed information about the brand
and the goods. You will deal with
clients, finding out what they want
to appear on site, and understand
the audience you are writing for. You
may also have to create videos and
write social media posts and blogs.
What qualifications do I need? A
degree in marketing or journalism
can help, while having your own
blog or website is also a big plus.
How much can I earn? Salaries start
at around £22,000 and can rise to more
than £40,000 for senior copywriters.

SEO specialist
A combination of technical knowhow and marketing, this role involves
coming up with strategies and solutions
to increase the number of visitors
to a site and ensuring it appears at
the top of search results. You'll need
to make sure the website is easy to
navigate, research how many people
are clicking on a particular page, and
monitor search engine algorithms.
What qualifications do I need? A
degree in IT, marketing or business
is helpful. There are also digital
marketing qualifications available.
How much can I earn? From
£18,000 for trainees to £36,000
for management.

Find out more
* British Institute of Technology,
England bite.ac.uk
* National Union of Journalists
nuj.org.uk

JOBS & CAREERS /// 127

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