Ocado Iceland British online supermarket Supermarket selling predominantly frozen goods Founded in the dot.com era, Ocado took advantage of the birth of online shopping and managed to do so by forging a key partnership with Waitrose. Its most impressive feat is identifying its core strength and leveraging this to its benefit - this has allowed Ocado to reposition itself as a technology company. It now has a separate tech arm that develops warehouse and logistic software and robotics. It is perceived by many to be the leader in this space, making it the best performing company in the FTSE100 last year, with shares up 98%. While maintaining a good trading performance, Iceland has launched new green initiatives with great effect, announcing targets to eliminate plastic packaging and remove palm oil as an ingredient from its own-brand products. It is still considered a small player but it is using such initiatives and marketing to create significant waves in the market, differentiating itself from the bigger players. JAMES CAAN'S TOP Discover the British successes the entrepreneur really rates Soho House Hotels and private member clubs The exclusive nature of Soho House's membership - in this case for "creative" individuals - is a different approach to business than most. Creating such an exclusive product carries risk, but that can be mitigated if you're offering something unique that people aspire to.http://www.dot.com