Smart partners If you're thinking about moving into other areas - whether that's in terms of product, industry or location - develop a strategic partnership with a business already in that space. You can make use of their knowledge and find a whole new customer base. Think about approaching similar companies to yours in the UK and using each other as referral partners. This could open up the opportunity to increase revenue and there will be differences between your companies so you don't have to take the same work. 274 Invest in training While recruiting new staff is important, you also need to focus on upskilling existing employees. Not only will this help your business grow, but it will help with retention as well - people are more likely to stay if you're willing to invest in them. The recruitment process can be expensive, so you only want to go through it when bringing on additional talent - not replacing good people.