REACH NEW HEIGHTS Invest in CRM You've survived your first year or two and now you want to grow. But how do you increase your profit margin? 272 G rowing a business into something more than just a boutique or lifestyle firm is something many entrepreneurs aim for. It can be a difficult and timeintensive process that requires you to attack from many angles. Eventually, though, you'll see the benefits to your bottom line. But which areas should you pay special attention to? Here are some of the key ways you can get bigger and better. If you want to scale up quickly, you need to move away from manual processes. A big part of this is your customer relationship management (CRM) system. Invest in good, modern software that allows for easy tracking and record keeping. You can choose a cloud-based option or traditional software - it all depends on the type of sector you're in and what works for you.