READY TO LAUNCH? Make sure you haven't forgotten anything with our comprehensive checklist D eciding you're going it alone and starting a business is exciting, but have you thought about all the essentials before you start? Follow our top 10 tips then you can concentrate on getting your business off the ground. 1 Do your research Does your idea have a unique selling proposition (USP)? The first step is to find out who your customers are likely to be. If you're selling something, how much can you sell it for and still make a profit? Is anyone else out there selling a similar product but cheaper? Ask yourself why customers should plump for your product over others on the market. 22