YO U R B U S I N E S S _ P R O M OT I O N Why market M research is so important Running a business is hard work and finding the time to undertake research is always a challenge. But the City Business Library will ensure it's always worth the effort any successful businesses enjoy longevity because they undertake regular market research to understand their market and key trends in their industry and recognise potential markets for growth. It's by far the best way to maintain a competitive edge, and yet many business owners underestimate the power such information can bring. According to the Office for National Statistics, 357,000 businesses failed in the UK between 2016 and 2017, an increase of 69,000 business deaths on the previous year. Having a greater understanding of your market from the start will enable you to create a sound business strategy that can be