Branding Sending flyers, catalogues and promotional letters to customers can be highly effective web address and wait for them to look it up. You can discuss what's right in front of you without any technological gremlins getting in the way. There are no passwords to remember, and a brochure can't take ages to load! It's worth spending some money to hire professionals to write and design your brochures, and remember that these should inspire customers to do something. Always give people a reason to act immediately and explain exactly what they need to do. Meet your public Exhibitions give businesses a unique opportunity to meet and connect with old and new customers. On average, 75% of visitors to an exhibition are there to buy, or have a plan to buy in the future. Exhibitions will help you generate highly targeted business leads, give you the chance to develop your "elevator pitch" and see what your competitors are up to in the process. To get the most out of an exhibition make sure you have printed materials with you to make you stand out from the crowd. Eye-catching, recognisable displays will make your exhibit 189