Digital marketing SPREAD THE WORD W WORDS DAVID CROZIER Grow your business through digital marketing, the cheapest and most effective marketing tool there is ith 95% of UK households owning a mobile phone, digital is the only way to go when it comes to marketing your business as it allows you to access and fully engage with your target audience. Whether you choose to use search engines, social media, websites or email, you can target specific customers in a cost-effective way, anywhere in the world. The beauty of it is that you can also get specific figures back on how effective your campaign is and adjust your campaign accordingly to increase sales. 179