YOUR BUSINESS SPRING 2019 - 170
Make sure your
marketing team
is equipped for
whatever the
future holds
The most successful entrepreneurs have always
understood the value of a highly skilled workforce
and of the need to keep pace with an ever-changing
marketing landscape. Today's rapid technological
advances, proliferation of data and increasingly savvy
consumers, mean that it is more important than ever
for organisations to cultivate a culture of continuous
upskilling and
professional
development.
"The only thing worse
than training your
employees and having
them leave is not
training them and
having them stay"
The findings from a
recent Skills Census
commissioned
by the IDM make
interesting reading.
Skills gaps were
identified across all
five core categories
- Henry Ford included in the
research (Content/
Creative; Data;
Direct/Digital, Management, and Strategy/Planning),
with marketers recognising the need to use a wider
portfolio of competencies and to keep updating their
own skill-set in order to advanced their careers.
"Marketing roles are becoming richer, more datadriven and strategic in their nature. We are witnessing
a conflation of roles and skills, with marketers
needing to think more like data analysts and data
specialists needing to think more like marketers.
Training is essential for closing skills gaps and ensuring
businesses remain competitive, deliver innovation and
take advantage of new opportunities"
- Jane Cave, MD of the IDM
The Skills Census also showed that training is a sound
investment - with over three quarters of employees
who undertake professional training able to apply
their newly acquired skills in their current workplaces,
boosting productivity and engagement.
Obviously choosing
assessed and/or certified
training courses is
paramount and, in order
to deliver a positive
return, it is vital to set
- Jeff Bezos
clear training outcomes,
including how and where
new skills will be applied. That's where the IDM can
help. Appointing the IDM as your training partner could
make a real difference to your business, your customers
and to your own career.
"In business,
what's dangerous
is not to evolve"
The IDM Professional Skills Census is available to
download free at http://bit.ly/skillscensus
Find out about IDM qualifications, training
and membership at theidm.com or talk to
an advisor on +44 020 8614 0255
http://www.bit.ly/skillscensus
http://www.theidm.com
YOUR BUSINESS SPRING 2019
Table of Contents for the Digital Edition of YOUR BUSINESS SPRING 2019
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https://europe.nxtbook.com/emp/EMP/jobsandcareerswinter2020/21/jobsandcareerswinter2020
https://europe.nxtbook.com/emp/EMP/yourbusinessmarch2020/yourbusinessmarch2020
https://europe.nxtbook.com/emp/EMP/YOUR_BUSINESS_Spring2019
http://europe.nxtbook.com/emp/EMP/2016SixnationsGuide
http://europe.nxtbook.com/emp/EMP/NationalExpress
http://europe.nxtbook.com/emp/EMP/SixNationFeb2015
http://europe.nxtbook.com/emp/EMP/National_Express_2013
https://www.nxtbookmedia.com