YO U R B U S I N E S S _ P R O M OT I O N Driving business growth in 2019 Why are ambitious SMEs making CRM their focus right now? R ecently there has been a sharp rise in businesses worldwide investing in business intelligence tools such as customer relationship management (CRM). Technology analyst Gartner predicted CRM to be the fastest-growing software market of 2018, and Market Research Future forecasts a compound annual growth rate of 6% until 2023. So why are more businesses like yours putting CRM on their agenda for 2019? Acquisition: Boosting sales force productivity One of the primary goals behind any company's decision to embrace CRM is to work smarter. The right technology will give your sales team a better view of the sales cycle, of current leads by stage, and of new opportunities - while allowing indepth analysis of customer purchases. EMCORE, an asset management company, recently moved away from spreadsheets and chose Maximizer CRM to manage their growing volumes of data. First and foremost, they've saved five to seven hours per week in administration time. One of their Relationship Managers also told us, "Being able to index and search records in detail helps to personalise my outreach, and sharing my learnings with colleagues has made