T here have never been more ways to communicate with your customers and clients. But which are the ones you should concentrate on to make sure you keep in touch with the people who matter? Here we take a look at the most effective methods. Call out Talking directly to people is a strong way of making your message clear. Fixed-line phones 136 now offer much more than just talking - you can listen to employees' calls for training purposes, analyse call times and record complaints. You can also integrate the information into a database, to track sales and predict customer behaviour. Number game Using a mobile phone number as your business's main contact can give the impression that you're not a serious enterprise, so get a landline number that routes calls to your mobile. There are Everyone with a broadband connection has access to voice over internet protocol, and it's easy to use