YourBusinessWithJamesCaan2016 - 90

RUNS PETALON, A FLOWER
DELIVERY COMPANY IN
LONDON THAT DELIVERS
BOUQUETS BY BICYCLE
Mistakes are OK. I'm a
perfectionist by nature and
a procrastinator but I've
learnt that making mistakes
is how you learn, improve and move
forward. I realise you have to give
things a try. We're forced so early to
make decisions about our careers when
we haven't even had chance to discover
our passions yet. We have to get a job
before we even know our own work
ethic. I started off wanting to be an
architect but found them to all be a bit
grumpy. I now work with flowers -
something I knew little about but now
I'm obsessed with them and they're a
real part of my life. You spend the
majority of your life at work so it
should be amazing!

You can work with a
flexible business plan
I made several attempts to
write my business plan but
never quite finished it. I kept trying but
the company just evolved. I worried
I should have had more set ideas rather
than an outline plan but it actually left
far greater room for flexibility. Your
business then has the space to evolve and
you can follow your passions more easily.
It's important to have
sufficient funds to fall
back on. I handed in my
notice once I had enough in
the bank to live on for three months and
despite having minimal set-up costs, it
still wasn't enough! I remember buying
all the flowers for my first week of
business, enough to make 100 bouquets
and watching these dahlias slowly die.
Luckily my family believed in what I
was doing and kindly stepped in with a
further three months money and that's
when sales began to pick up. If it hadn't
been for their help, I may have had to
throw in the towel and get a bar job.

The hardest part
was finding the
confidence to do it

Florence Kennedy
worried about not having
floristry training but
business has taken off

90

You don't have to call in
the professionals With
such limited funds, we
really had no choice but to
do everything ourselves but it's been a
blessing. My husband, who had started
his own bicycle brand before I set up
my own business, was an enormous
help. From creating websites and flower
arranging to building trailers and
getting the packaging right - we really
did it all. We soon realised we didn't
need to involve the experts and actually
have had a far greater handle on things
because we didn't. I know how to code
my own website and can fix the
payment system if it goes wrong.
Becoming self-taught isn't just a way of
saving money - it's a way of knowing
more about your business too.
Trust your instincts
Looking back, I wish I'd had
more faith in the business
and myself in the early days.
We live in a culture of self doubt so the
hardest part is finding the confidence to
do it. I constantly worried that I should
have been taking diplomas in floristry.
I instead learnt by trial and error and
then found a florist whose work I really
admired and arranged a 1:1 session with
her which gave me far more insight
than any floristry school could have
done. Don't be afraid to have a go! You
soon learn to worry about things less as
you find out what works best for you.
To find out more about Petalon visit
petalon.co.uk or instagram.com/
petalon_flowers
WORDS: KATE YELLAND | PHOTOGRAPHY: SHUTTERSTOCK.
FLORENCE PHOTO: ALDO FILIBERTO

FLORENCE
KENNEDY, 29


http://petalon.co.uk http://www.instagram.com/petalon_flowers

YourBusinessWithJamesCaan2016

Table of Contents for the Digital Edition of YourBusinessWithJamesCaan2016

YourBusinessWithJamesCaan2016 - 1
YourBusinessWithJamesCaan2016 - 2
YourBusinessWithJamesCaan2016 - 3
YourBusinessWithJamesCaan2016 - 4
YourBusinessWithJamesCaan2016 - 5
YourBusinessWithJamesCaan2016 - 6
YourBusinessWithJamesCaan2016 - 7
YourBusinessWithJamesCaan2016 - 8
YourBusinessWithJamesCaan2016 - 9
YourBusinessWithJamesCaan2016 - 10
YourBusinessWithJamesCaan2016 - 11
YourBusinessWithJamesCaan2016 - 12
YourBusinessWithJamesCaan2016 - 13
YourBusinessWithJamesCaan2016 - 14
YourBusinessWithJamesCaan2016 - 15
YourBusinessWithJamesCaan2016 - 16
YourBusinessWithJamesCaan2016 - 17
YourBusinessWithJamesCaan2016 - 18
YourBusinessWithJamesCaan2016 - 19
YourBusinessWithJamesCaan2016 - 20
YourBusinessWithJamesCaan2016 - 21
YourBusinessWithJamesCaan2016 - 22
YourBusinessWithJamesCaan2016 - 23
YourBusinessWithJamesCaan2016 - 24
YourBusinessWithJamesCaan2016 - 25
YourBusinessWithJamesCaan2016 - 26
YourBusinessWithJamesCaan2016 - 27
YourBusinessWithJamesCaan2016 - 28
YourBusinessWithJamesCaan2016 - 29
YourBusinessWithJamesCaan2016 - 30
YourBusinessWithJamesCaan2016 - 31
YourBusinessWithJamesCaan2016 - 32
YourBusinessWithJamesCaan2016 - 33
YourBusinessWithJamesCaan2016 - 34
YourBusinessWithJamesCaan2016 - 35
YourBusinessWithJamesCaan2016 - 36
YourBusinessWithJamesCaan2016 - 37
YourBusinessWithJamesCaan2016 - 38
YourBusinessWithJamesCaan2016 - 39
YourBusinessWithJamesCaan2016 - 40
YourBusinessWithJamesCaan2016 - 41
YourBusinessWithJamesCaan2016 - 42
YourBusinessWithJamesCaan2016 - 43
YourBusinessWithJamesCaan2016 - 44
YourBusinessWithJamesCaan2016 - 45
YourBusinessWithJamesCaan2016 - 46
YourBusinessWithJamesCaan2016 - 47
YourBusinessWithJamesCaan2016 - 48
YourBusinessWithJamesCaan2016 - 49
YourBusinessWithJamesCaan2016 - 50
YourBusinessWithJamesCaan2016 - 51
YourBusinessWithJamesCaan2016 - 52
YourBusinessWithJamesCaan2016 - 53
YourBusinessWithJamesCaan2016 - 54
YourBusinessWithJamesCaan2016 - 55
YourBusinessWithJamesCaan2016 - 56
YourBusinessWithJamesCaan2016 - 57
YourBusinessWithJamesCaan2016 - 58
YourBusinessWithJamesCaan2016 - 59
YourBusinessWithJamesCaan2016 - 60
YourBusinessWithJamesCaan2016 - 61
YourBusinessWithJamesCaan2016 - 62
YourBusinessWithJamesCaan2016 - 63
YourBusinessWithJamesCaan2016 - 64
YourBusinessWithJamesCaan2016 - 65
YourBusinessWithJamesCaan2016 - 66
YourBusinessWithJamesCaan2016 - 67
YourBusinessWithJamesCaan2016 - 68
YourBusinessWithJamesCaan2016 - 69
YourBusinessWithJamesCaan2016 - 70
YourBusinessWithJamesCaan2016 - 71
YourBusinessWithJamesCaan2016 - 72
YourBusinessWithJamesCaan2016 - 73
YourBusinessWithJamesCaan2016 - 74
YourBusinessWithJamesCaan2016 - 75
YourBusinessWithJamesCaan2016 - 76
YourBusinessWithJamesCaan2016 - 77
YourBusinessWithJamesCaan2016 - 78
YourBusinessWithJamesCaan2016 - 79
YourBusinessWithJamesCaan2016 - 80
YourBusinessWithJamesCaan2016 - 81
YourBusinessWithJamesCaan2016 - 82
YourBusinessWithJamesCaan2016 - 83
YourBusinessWithJamesCaan2016 - 84
YourBusinessWithJamesCaan2016 - 85
YourBusinessWithJamesCaan2016 - 86
YourBusinessWithJamesCaan2016 - 87
YourBusinessWithJamesCaan2016 - 88
YourBusinessWithJamesCaan2016 - 89
YourBusinessWithJamesCaan2016 - 90
YourBusinessWithJamesCaan2016 - 91
YourBusinessWithJamesCaan2016 - 92
YourBusinessWithJamesCaan2016 - 93
YourBusinessWithJamesCaan2016 - 94
YourBusinessWithJamesCaan2016 - 95
YourBusinessWithJamesCaan2016 - 96
YourBusinessWithJamesCaan2016 - 97
YourBusinessWithJamesCaan2016 - 98
YourBusinessWithJamesCaan2016 - 99
YourBusinessWithJamesCaan2016 - 100
YourBusinessWithJamesCaan2016 - 101
YourBusinessWithJamesCaan2016 - 102
YourBusinessWithJamesCaan2016 - 103
YourBusinessWithJamesCaan2016 - 104
YourBusinessWithJamesCaan2016 - 105
YourBusinessWithJamesCaan2016 - 106
YourBusinessWithJamesCaan2016 - 107
YourBusinessWithJamesCaan2016 - 108
YourBusinessWithJamesCaan2016 - 109
YourBusinessWithJamesCaan2016 - 110
YourBusinessWithJamesCaan2016 - 111
YourBusinessWithJamesCaan2016 - 112
YourBusinessWithJamesCaan2016 - 113
YourBusinessWithJamesCaan2016 - 114
YourBusinessWithJamesCaan2016 - 115
YourBusinessWithJamesCaan2016 - 116
YourBusinessWithJamesCaan2016 - 117
YourBusinessWithJamesCaan2016 - 118
YourBusinessWithJamesCaan2016 - 119
YourBusinessWithJamesCaan2016 - 120
YourBusinessWithJamesCaan2016 - 121
YourBusinessWithJamesCaan2016 - 122
YourBusinessWithJamesCaan2016 - 123
YourBusinessWithJamesCaan2016 - 124
YourBusinessWithJamesCaan2016 - 125
YourBusinessWithJamesCaan2016 - 126
YourBusinessWithJamesCaan2016 - 127
YourBusinessWithJamesCaan2016 - 128
YourBusinessWithJamesCaan2016 - 129
YourBusinessWithJamesCaan2016 - 130
YourBusinessWithJamesCaan2016 - 131
YourBusinessWithJamesCaan2016 - 132
YourBusinessWithJamesCaan2016 - 133
YourBusinessWithJamesCaan2016 - 134
YourBusinessWithJamesCaan2016 - 135
YourBusinessWithJamesCaan2016 - 136
YourBusinessWithJamesCaan2016 - 137
YourBusinessWithJamesCaan2016 - 138
YourBusinessWithJamesCaan2016 - 139
YourBusinessWithJamesCaan2016 - 140
YourBusinessWithJamesCaan2016 - 141
YourBusinessWithJamesCaan2016 - 142
YourBusinessWithJamesCaan2016 - 143
YourBusinessWithJamesCaan2016 - 144
YourBusinessWithJamesCaan2016 - 145
YourBusinessWithJamesCaan2016 - 146
YourBusinessWithJamesCaan2016 - 147
YourBusinessWithJamesCaan2016 - 148
YourBusinessWithJamesCaan2016 - 149
YourBusinessWithJamesCaan2016 - 150
YourBusinessWithJamesCaan2016 - 151
YourBusinessWithJamesCaan2016 - 152
YourBusinessWithJamesCaan2016 - 153
YourBusinessWithJamesCaan2016 - 154
YourBusinessWithJamesCaan2016 - 155
YourBusinessWithJamesCaan2016 - 156
YourBusinessWithJamesCaan2016 - 157
YourBusinessWithJamesCaan2016 - 158
YourBusinessWithJamesCaan2016 - 159
YourBusinessWithJamesCaan2016 - 160
YourBusinessWithJamesCaan2016 - 161
YourBusinessWithJamesCaan2016 - 162
YourBusinessWithJamesCaan2016 - 163
YourBusinessWithJamesCaan2016 - 164
YourBusinessWithJamesCaan2016 - 165
YourBusinessWithJamesCaan2016 - 166
YourBusinessWithJamesCaan2016 - 167
YourBusinessWithJamesCaan2016 - 168
YourBusinessWithJamesCaan2016 - 169
YourBusinessWithJamesCaan2016 - 170
YourBusinessWithJamesCaan2016 - 171
YourBusinessWithJamesCaan2016 - 172
YourBusinessWithJamesCaan2016 - 173
YourBusinessWithJamesCaan2016 - 174
YourBusinessWithJamesCaan2016 - 175
YourBusinessWithJamesCaan2016 - 176
YourBusinessWithJamesCaan2016 - 177
YourBusinessWithJamesCaan2016 - 178
YourBusinessWithJamesCaan2016 - 179
YourBusinessWithJamesCaan2016 - 180
YourBusinessWithJamesCaan2016 - 181
YourBusinessWithJamesCaan2016 - 182
YourBusinessWithJamesCaan2016 - 183
YourBusinessWithJamesCaan2016 - 184
YourBusinessWithJamesCaan2016 - 185
YourBusinessWithJamesCaan2016 - 186
YourBusinessWithJamesCaan2016 - 187
YourBusinessWithJamesCaan2016 - 188
YourBusinessWithJamesCaan2016 - 189
YourBusinessWithJamesCaan2016 - 190
YourBusinessWithJamesCaan2016 - 191
YourBusinessWithJamesCaan2016 - 192
YourBusinessWithJamesCaan2016 - 193
YourBusinessWithJamesCaan2016 - 194
YourBusinessWithJamesCaan2016 - 195
YourBusinessWithJamesCaan2016 - 196
YourBusinessWithJamesCaan2016 - 197
YourBusinessWithJamesCaan2016 - 198
YourBusinessWithJamesCaan2016 - 199
YourBusinessWithJamesCaan2016 - 200
YourBusinessWithJamesCaan2016 - 201
YourBusinessWithJamesCaan2016 - 202
YourBusinessWithJamesCaan2016 - 203
YourBusinessWithJamesCaan2016 - 204
YourBusinessWithJamesCaan2016 - 205
YourBusinessWithJamesCaan2016 - 206
YourBusinessWithJamesCaan2016 - 207
YourBusinessWithJamesCaan2016 - 208
YourBusinessWithJamesCaan2016 - 209
YourBusinessWithJamesCaan2016 - 210
YourBusinessWithJamesCaan2016 - 211
YourBusinessWithJamesCaan2016 - 212
YourBusinessWithJamesCaan2016 - 213
YourBusinessWithJamesCaan2016 - 214
YourBusinessWithJamesCaan2016 - 215
YourBusinessWithJamesCaan2016 - 216
YourBusinessWithJamesCaan2016 - 217
YourBusinessWithJamesCaan2016 - 218
YourBusinessWithJamesCaan2016 - 219
YourBusinessWithJamesCaan2016 - 220
https://europe.nxtbook.com/emp/AtHome/your-business-with-james-caan-autumn-2024-2
https://europe.nxtbook.com/emp/AtHome/your-business-with-james-caan-autumn-2024-1
https://europe.nxtbook.com/emp/AtHome/your-business-with-james-caan-spring-2024
https://europe.nxtbook.com/emp/AtHome/yourbusiness2021
https://europe.nxtbook.com/emp/AtHome/athomewithchrisjessen2018
https://europe.nxtbook.com/emp/AtHome/athomewithsarahbeenyautumn2017
https://europe.nxtbook.com/emp/AtHome/athomewithlorrainekelly2017
https://europe.nxtbook.com/emp/AtHome/athomeparentingwithJoFrost2017
https://europe.nxtbook.com/emp/AtHome/SarahBeenySpring2017
https://europe.nxtbook.com/emp/AtHome/AskTheDoctorWithDrJessenFebruary2017
https://europe.nxtbook.com/emp/AtHome/AtHomeWithTessDaly2016
https://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithGloriaHunnifordOctober2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithSarahBeenyAutumn2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithLorraineKelly2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithJoFrostJune2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithSarahBeenySpring2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithDrChristianJessen2016
https://europe.nxtbook.com/emp/AtHome/AthomeWithTessDaly2015
https://europe.nxtbook.com/emp/AtHome/YourBusinessWithJamesCaanAutumn2015
https://europe.nxtbook.com/emp/AtHome/AthomeWithSarahBeeny2015
https://europe.nxtbook.com/emp/AtHome/AthomeWithGloriaHunniford2015
https://europe.nxtbook.com/emp/AtHome/AtHomeLorraineKelly2015
https://europe.nxtbook.com/emp/AtHome/JoFrost15
https://europe.nxtbook.com/emp/AtHome/SarahBennyMay2015
http://europe.nxtbook.com/emp/AtHome/OrthopaedicSupplementMarch2015
https://europe.nxtbook.com/emp/AtHome/DrChristianJessenFeb2015
http://europe.nxtbook.com/emp/AtHome/athomewithtessdaly
http://europe.nxtbook.com/emp/AtHome/jobsandcareers2014
https://europe.nxtbook.com/emp/AtHome/yourbusinesswithjamescaan
http://europe.nxtbook.com/emp/AtHome/athomewithsarahbeeny
http://europe.nxtbook.com/emp/AtHome/parentingjofrost
https://europe.nxtbook.com/emp/AtHome/drchristianjessen
http://europe.nxtbook.com/emp/AtHome/Athomelorrainekelly
http://europe.nxtbook.com/emp/AtHome/Athomesarahbeeny
http://europe.nxtbook.com/emp/AtHome/Cheers_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Christmas_New_year_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Exclusive_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Jo_Frost_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Carol_Vorderman_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Christian_Jessen_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Sarah_Beeny_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Lorraine_Kelly_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_James_Martin_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Jo_Frost_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Dr_Chris_Steele_Sept_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Sally_Gunnell_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Sarah_Beeny_Aug_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Lorraine-Kelly_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Christian_Jessen_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_James_Martin_2011
http://europe.nxtbook.com/emp/AtHome/At_Home_Sarah_beeny_winter_2011
http://europe.nxtbook.com/emp/AtHome/Lorraine_Kelly_Nov_2011
http://europe.nxtbook.com/emp/AtHome/At_Home_Marco_Pierre_White_2011
http://europe.nxtbook.com/emp/AtHome/AtHome/Jo_Frost_July_2011
http://europe.nxtbook.com/emp/AtHome/Lorraine_Kelly_June_2011/Lorraine_Kelly_June_2011
http://europe.nxtbook.com/emp/AtHome/Sarah_Beeny_May_2011
https://www.nxtbookmedia.com