YourBusinessWithJamesCaan2016 - 83

DIGITAL FUTURE

instant messaging facility, but you can
also share your screen with someone
else or take part in a videoconference.

SEEING IS BELIEVING

Videoconferencing
is now easy and
quick, offering
visual contact
across the world
simple internet connection is enough to
send and receive but if you want a more
professional package, where employees
have a uniform email address, you can
purchase a Microsoft Office bundle. The
cost for this varies depending on how
many features you want but an email
only package is between £3.10 - £7.80
per user, per month (depending on the
level of service). An advantage of emails
is that you can easily store them.
You can also get an instant messaging
facility built into your email package.
This is a quicker and more private way
for staff to communicate with each
other, particularly if in different
locations. Microsoft Office offers a
service called Lync, also known as
Skype for Business. It still has the

If videoconferencing is a more extensive
part of your business and something
you need to do with customers as well
as employees, it is better to get an actual
videoconferencing facility. As well as
two-way audio, you get the benefit of
two-way visuals, which can make it
useful for things like demonstrations.
This can be as simple as a point-topoint conversation between people in
offices or involve several sites at
multiple locations. In addition, you can
share documents and visuals via a
videoconferencing facility.
As you may have your own technical
and operative requirements, try to
avoid an off-the-shelf solution and
get one which integrates with your
technology. Some companies offer
custom built solutions based on the
scale and complexity of each project.
Ensure that when you are shopping
around, suppliers are fully aware of
your business needs.

T-COMMERCE

Interactive TV is becoming increasingly
popular and allows viewers to give
commands and change an aspect of the
programme being watched. Information
flows not only from broadcaster to
viewer, but crucially, also back the other
way. The effect on businesses could be
far-reaching as t-commerce, as it's
known (business via smart TVs),
is now starting to take off.
If you own a food business, you can
get people to order food via the TV
rather than the phone. People are also
able to pause live TV and find out more
about a programme that is on.
But soon, they may be able to pause
an advert and click on it to find out
more - this change would lead to a
greater emphasis on the type of adverts
being made and their cost.
The key to developing good products
and services, is of course knowing what
your customers are thinking. The ability
to produce online surveys or analyse
social media posts means you can now
get a better idea of this than ever.

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