YourBusinessWithJamesCaan2016 - 82

Say
what?

Technology is tearing
up the rule book about
contact with customers
- so make sure you are
ahead of the game

F

rom the humble telephone to being
able to communicate with someone
in the middle of the rainforest,
telecommunications technology is
changing the way businesses operate.
From sales to marketing, finance to
recruitment, it is crucial to the
success of any business.
The earliest use of telecoms in
business was the telephone. Landlines
may now seem old-fashioned but at the
time were a huge breakthrough (taking
off domestically in the UK in the 1960s),
as they allowed businesses to
communicate regardless of distance.
In the late 1970s and early 1980s the
fax machine also became widely used
by business for instantly sending
information that was on paper. Items
that used to be sent through the post
could be faxed - making it quicker and
more direct than the post.
Now, the digital revolution we are
living through has changed the way we
live. Here are some of the ways digital
can be used and some tips on how you
can use what's still to come to take your
business to another level.

TO TRANSMIT DATA

Data transmission is one of the most
basic purposes of telecommunications.
There are numerous ways to connect
with suppliers, partners and customers,
or store your own intellectual property.
And in today's data-driven world, the
technology which allows you to gather
and analyse customer information and
preferences is crucial.
One of the most obvious and cheapest
forms of data transmission is email. A

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