YourBusinessWithJamesCaan2016 - 70

didn't have email how did we survive?
We picked up the phone or chatted to
people. The whole idea of going to work
is as much social as work, if all we are
going to do is communicate via email
why do we need to go to the office? The
reason is the importance of interacting
with others - how are you doing that if
you are just emailing each other?

MAKING SOCIAL MEDIA WORK
'I'm not saying you shouldn't use social
media, it's very useful, but let's not
throw the baby out with the bath water.
Of course use LinkedIn, but don't stop
talking to people as well.
'If I want to broadcast a message and
share my expertise with 2.7 million
people the best way is to blog about it
on LinkedIn. If I want to make an
announcement I can do it on Twitter,
it's a different platform.
'But when I do my day to day work
and interacting with businesses and
colleagues I should be doing that by
phone or in person.
'If people email me I phone them
back and that shocks them, but it's a

70

great icebreaker and it shows I am
real, human and approachable and that
I don't hide behind emails.

IF IT'S WORTH SAYING, SAY IT

'If you've got something worth saying, if
you really have a strong opinion on an
industry or topic, then do as I do on
LinkedIn and share it.
'I share my thoughts and views on
how people can learn and develop in
recruitment: people find that useful and
that in turn has created a following.
This brand then drives business. The
consequence of my success on LinkedIn
has become an invaluable part of my
business and it helps drive a huge
amount of traffic to my business, a
phenomenal amount.
'I started three years ago and was the
most unlikely person because I don't
come from that generation and it's not
that I had a track record in blogging or
anything like it. But as a business owner
I needed to embrace social media. It's a
poor excuse to say "I'm a small business
so I don't know about anything", it's
recognising that it is part and parcel of

If people email me
I phone them back
- it shocks them but
shows I'm human
the business world and we have to
embrace it or get left behind.
'Choose your own medium that works
for your business and use it to create
your brand - it's essentially free
advertising so you should embrace it.
It can be incredibly valuable.
'Do it regularly too because otherwise
it doesn't work, you should be posting
at least once a week.
'Talk about what you do, promote
your USPs, share your views on your
industry or your sector, that way you
will attract a following and in turn you
will win more business.'



YourBusinessWithJamesCaan2016

Table of Contents for the Digital Edition of YourBusinessWithJamesCaan2016

YourBusinessWithJamesCaan2016 - 1
YourBusinessWithJamesCaan2016 - 2
YourBusinessWithJamesCaan2016 - 3
YourBusinessWithJamesCaan2016 - 4
YourBusinessWithJamesCaan2016 - 5
YourBusinessWithJamesCaan2016 - 6
YourBusinessWithJamesCaan2016 - 7
YourBusinessWithJamesCaan2016 - 8
YourBusinessWithJamesCaan2016 - 9
YourBusinessWithJamesCaan2016 - 10
YourBusinessWithJamesCaan2016 - 11
YourBusinessWithJamesCaan2016 - 12
YourBusinessWithJamesCaan2016 - 13
YourBusinessWithJamesCaan2016 - 14
YourBusinessWithJamesCaan2016 - 15
YourBusinessWithJamesCaan2016 - 16
YourBusinessWithJamesCaan2016 - 17
YourBusinessWithJamesCaan2016 - 18
YourBusinessWithJamesCaan2016 - 19
YourBusinessWithJamesCaan2016 - 20
YourBusinessWithJamesCaan2016 - 21
YourBusinessWithJamesCaan2016 - 22
YourBusinessWithJamesCaan2016 - 23
YourBusinessWithJamesCaan2016 - 24
YourBusinessWithJamesCaan2016 - 25
YourBusinessWithJamesCaan2016 - 26
YourBusinessWithJamesCaan2016 - 27
YourBusinessWithJamesCaan2016 - 28
YourBusinessWithJamesCaan2016 - 29
YourBusinessWithJamesCaan2016 - 30
YourBusinessWithJamesCaan2016 - 31
YourBusinessWithJamesCaan2016 - 32
YourBusinessWithJamesCaan2016 - 33
YourBusinessWithJamesCaan2016 - 34
YourBusinessWithJamesCaan2016 - 35
YourBusinessWithJamesCaan2016 - 36
YourBusinessWithJamesCaan2016 - 37
YourBusinessWithJamesCaan2016 - 38
YourBusinessWithJamesCaan2016 - 39
YourBusinessWithJamesCaan2016 - 40
YourBusinessWithJamesCaan2016 - 41
YourBusinessWithJamesCaan2016 - 42
YourBusinessWithJamesCaan2016 - 43
YourBusinessWithJamesCaan2016 - 44
YourBusinessWithJamesCaan2016 - 45
YourBusinessWithJamesCaan2016 - 46
YourBusinessWithJamesCaan2016 - 47
YourBusinessWithJamesCaan2016 - 48
YourBusinessWithJamesCaan2016 - 49
YourBusinessWithJamesCaan2016 - 50
YourBusinessWithJamesCaan2016 - 51
YourBusinessWithJamesCaan2016 - 52
YourBusinessWithJamesCaan2016 - 53
YourBusinessWithJamesCaan2016 - 54
YourBusinessWithJamesCaan2016 - 55
YourBusinessWithJamesCaan2016 - 56
YourBusinessWithJamesCaan2016 - 57
YourBusinessWithJamesCaan2016 - 58
YourBusinessWithJamesCaan2016 - 59
YourBusinessWithJamesCaan2016 - 60
YourBusinessWithJamesCaan2016 - 61
YourBusinessWithJamesCaan2016 - 62
YourBusinessWithJamesCaan2016 - 63
YourBusinessWithJamesCaan2016 - 64
YourBusinessWithJamesCaan2016 - 65
YourBusinessWithJamesCaan2016 - 66
YourBusinessWithJamesCaan2016 - 67
YourBusinessWithJamesCaan2016 - 68
YourBusinessWithJamesCaan2016 - 69
YourBusinessWithJamesCaan2016 - 70
YourBusinessWithJamesCaan2016 - 71
YourBusinessWithJamesCaan2016 - 72
YourBusinessWithJamesCaan2016 - 73
YourBusinessWithJamesCaan2016 - 74
YourBusinessWithJamesCaan2016 - 75
YourBusinessWithJamesCaan2016 - 76
YourBusinessWithJamesCaan2016 - 77
YourBusinessWithJamesCaan2016 - 78
YourBusinessWithJamesCaan2016 - 79
YourBusinessWithJamesCaan2016 - 80
YourBusinessWithJamesCaan2016 - 81
YourBusinessWithJamesCaan2016 - 82
YourBusinessWithJamesCaan2016 - 83
YourBusinessWithJamesCaan2016 - 84
YourBusinessWithJamesCaan2016 - 85
YourBusinessWithJamesCaan2016 - 86
YourBusinessWithJamesCaan2016 - 87
YourBusinessWithJamesCaan2016 - 88
YourBusinessWithJamesCaan2016 - 89
YourBusinessWithJamesCaan2016 - 90
YourBusinessWithJamesCaan2016 - 91
YourBusinessWithJamesCaan2016 - 92
YourBusinessWithJamesCaan2016 - 93
YourBusinessWithJamesCaan2016 - 94
YourBusinessWithJamesCaan2016 - 95
YourBusinessWithJamesCaan2016 - 96
YourBusinessWithJamesCaan2016 - 97
YourBusinessWithJamesCaan2016 - 98
YourBusinessWithJamesCaan2016 - 99
YourBusinessWithJamesCaan2016 - 100
YourBusinessWithJamesCaan2016 - 101
YourBusinessWithJamesCaan2016 - 102
YourBusinessWithJamesCaan2016 - 103
YourBusinessWithJamesCaan2016 - 104
YourBusinessWithJamesCaan2016 - 105
YourBusinessWithJamesCaan2016 - 106
YourBusinessWithJamesCaan2016 - 107
YourBusinessWithJamesCaan2016 - 108
YourBusinessWithJamesCaan2016 - 109
YourBusinessWithJamesCaan2016 - 110
YourBusinessWithJamesCaan2016 - 111
YourBusinessWithJamesCaan2016 - 112
YourBusinessWithJamesCaan2016 - 113
YourBusinessWithJamesCaan2016 - 114
YourBusinessWithJamesCaan2016 - 115
YourBusinessWithJamesCaan2016 - 116
YourBusinessWithJamesCaan2016 - 117
YourBusinessWithJamesCaan2016 - 118
YourBusinessWithJamesCaan2016 - 119
YourBusinessWithJamesCaan2016 - 120
YourBusinessWithJamesCaan2016 - 121
YourBusinessWithJamesCaan2016 - 122
YourBusinessWithJamesCaan2016 - 123
YourBusinessWithJamesCaan2016 - 124
YourBusinessWithJamesCaan2016 - 125
YourBusinessWithJamesCaan2016 - 126
YourBusinessWithJamesCaan2016 - 127
YourBusinessWithJamesCaan2016 - 128
YourBusinessWithJamesCaan2016 - 129
YourBusinessWithJamesCaan2016 - 130
YourBusinessWithJamesCaan2016 - 131
YourBusinessWithJamesCaan2016 - 132
YourBusinessWithJamesCaan2016 - 133
YourBusinessWithJamesCaan2016 - 134
YourBusinessWithJamesCaan2016 - 135
YourBusinessWithJamesCaan2016 - 136
YourBusinessWithJamesCaan2016 - 137
YourBusinessWithJamesCaan2016 - 138
YourBusinessWithJamesCaan2016 - 139
YourBusinessWithJamesCaan2016 - 140
YourBusinessWithJamesCaan2016 - 141
YourBusinessWithJamesCaan2016 - 142
YourBusinessWithJamesCaan2016 - 143
YourBusinessWithJamesCaan2016 - 144
YourBusinessWithJamesCaan2016 - 145
YourBusinessWithJamesCaan2016 - 146
YourBusinessWithJamesCaan2016 - 147
YourBusinessWithJamesCaan2016 - 148
YourBusinessWithJamesCaan2016 - 149
YourBusinessWithJamesCaan2016 - 150
YourBusinessWithJamesCaan2016 - 151
YourBusinessWithJamesCaan2016 - 152
YourBusinessWithJamesCaan2016 - 153
YourBusinessWithJamesCaan2016 - 154
YourBusinessWithJamesCaan2016 - 155
YourBusinessWithJamesCaan2016 - 156
YourBusinessWithJamesCaan2016 - 157
YourBusinessWithJamesCaan2016 - 158
YourBusinessWithJamesCaan2016 - 159
YourBusinessWithJamesCaan2016 - 160
YourBusinessWithJamesCaan2016 - 161
YourBusinessWithJamesCaan2016 - 162
YourBusinessWithJamesCaan2016 - 163
YourBusinessWithJamesCaan2016 - 164
YourBusinessWithJamesCaan2016 - 165
YourBusinessWithJamesCaan2016 - 166
YourBusinessWithJamesCaan2016 - 167
YourBusinessWithJamesCaan2016 - 168
YourBusinessWithJamesCaan2016 - 169
YourBusinessWithJamesCaan2016 - 170
YourBusinessWithJamesCaan2016 - 171
YourBusinessWithJamesCaan2016 - 172
YourBusinessWithJamesCaan2016 - 173
YourBusinessWithJamesCaan2016 - 174
YourBusinessWithJamesCaan2016 - 175
YourBusinessWithJamesCaan2016 - 176
YourBusinessWithJamesCaan2016 - 177
YourBusinessWithJamesCaan2016 - 178
YourBusinessWithJamesCaan2016 - 179
YourBusinessWithJamesCaan2016 - 180
YourBusinessWithJamesCaan2016 - 181
YourBusinessWithJamesCaan2016 - 182
YourBusinessWithJamesCaan2016 - 183
YourBusinessWithJamesCaan2016 - 184
YourBusinessWithJamesCaan2016 - 185
YourBusinessWithJamesCaan2016 - 186
YourBusinessWithJamesCaan2016 - 187
YourBusinessWithJamesCaan2016 - 188
YourBusinessWithJamesCaan2016 - 189
YourBusinessWithJamesCaan2016 - 190
YourBusinessWithJamesCaan2016 - 191
YourBusinessWithJamesCaan2016 - 192
YourBusinessWithJamesCaan2016 - 193
YourBusinessWithJamesCaan2016 - 194
YourBusinessWithJamesCaan2016 - 195
YourBusinessWithJamesCaan2016 - 196
YourBusinessWithJamesCaan2016 - 197
YourBusinessWithJamesCaan2016 - 198
YourBusinessWithJamesCaan2016 - 199
YourBusinessWithJamesCaan2016 - 200
YourBusinessWithJamesCaan2016 - 201
YourBusinessWithJamesCaan2016 - 202
YourBusinessWithJamesCaan2016 - 203
YourBusinessWithJamesCaan2016 - 204
YourBusinessWithJamesCaan2016 - 205
YourBusinessWithJamesCaan2016 - 206
YourBusinessWithJamesCaan2016 - 207
YourBusinessWithJamesCaan2016 - 208
YourBusinessWithJamesCaan2016 - 209
YourBusinessWithJamesCaan2016 - 210
YourBusinessWithJamesCaan2016 - 211
YourBusinessWithJamesCaan2016 - 212
YourBusinessWithJamesCaan2016 - 213
YourBusinessWithJamesCaan2016 - 214
YourBusinessWithJamesCaan2016 - 215
YourBusinessWithJamesCaan2016 - 216
YourBusinessWithJamesCaan2016 - 217
YourBusinessWithJamesCaan2016 - 218
YourBusinessWithJamesCaan2016 - 219
YourBusinessWithJamesCaan2016 - 220
https://europe.nxtbook.com/emp/AtHome/yourbusiness2021
https://europe.nxtbook.com/emp/AtHome/athomewithchrisjessen2018
https://europe.nxtbook.com/emp/AtHome/athomewithsarahbeenyautumn2017
https://europe.nxtbook.com/emp/AtHome/athomewithlorrainekelly2017
https://europe.nxtbook.com/emp/AtHome/athomeparentingwithJoFrost2017
http://europe.nxtbook.com/emp/AtHome/SarahBeenySpring2017
https://europe.nxtbook.com/emp/AtHome/AskTheDoctorWithDrJessenFebruary2017
https://europe.nxtbook.com/emp/AtHome/AtHomeWithTessDaly2016
https://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithGloriaHunnifordOctober2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithSarahBeenyAutumn2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithLorraineKelly2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithJoFrostJune2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithSarahBeenySpring2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithDrChristianJessen2016
https://europe.nxtbook.com/emp/AtHome/AthomeWithTessDaly2015
http://europe.nxtbook.com/emp/AtHome/YourBusinessWithJamesCaanAutumn2015
https://europe.nxtbook.com/emp/AtHome/AthomeWithSarahBeeny2015
https://europe.nxtbook.com/emp/AtHome/AthomeWithGloriaHunniford2015
https://europe.nxtbook.com/emp/AtHome/AtHomeLorraineKelly2015
http://europe.nxtbook.com/emp/AtHome/JoFrost15
http://europe.nxtbook.com/emp/AtHome/SarahBennyMay2015
http://europe.nxtbook.com/emp/AtHome/OrthopaedicSupplementMarch2015
http://europe.nxtbook.com/emp/AtHome/DrChristianJessenFeb2015
http://europe.nxtbook.com/emp/AtHome/athomewithtessdaly
http://europe.nxtbook.com/emp/AtHome/jobsandcareers2014
http://europe.nxtbook.com/emp/AtHome/yourbusinesswithjamescaan
http://europe.nxtbook.com/emp/AtHome/athomewithsarahbeeny
http://europe.nxtbook.com/emp/AtHome/parentingjofrost
http://europe.nxtbook.com/emp/AtHome/drchristianjessen
http://europe.nxtbook.com/emp/AtHome/Athomelorrainekelly
http://europe.nxtbook.com/emp/AtHome/Athomesarahbeeny
http://europe.nxtbook.com/emp/AtHome/Cheers_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Christmas_New_year_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Exclusive_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Jo_Frost_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Carol_Vorderman_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Christian_Jessen_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Sarah_Beeny_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Lorraine_Kelly_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_James_Martin_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Jo_Frost_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Dr_Chris_Steele_Sept_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Sally_Gunnell_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Sarah_Beeny_Aug_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Lorraine-Kelly_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Christian_Jessen_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_James_Martin_2011
http://europe.nxtbook.com/emp/AtHome/At_Home_Sarah_beeny_winter_2011
http://europe.nxtbook.com/emp/AtHome/Lorraine_Kelly_Nov_2011
http://europe.nxtbook.com/emp/AtHome/At_Home_Marco_Pierre_White_2011
http://europe.nxtbook.com/emp/AtHome/AtHome/Jo_Frost_July_2011
http://europe.nxtbook.com/emp/AtHome/Lorraine_Kelly_June_2011/Lorraine_Kelly_June_2011
http://europe.nxtbook.com/emp/AtHome/Sarah_Beeny_May_2011
https://www.nxtbookmedia.com