YourBusinessWithJamesCaan2016 - 60

RECRUITMENT SKILLS

How should people who are
starting their own business be
looking at recruitment?
You can't afford to make mistakes, you
as an owner will spend a huge amount
of time getting that person up and
running. You will have the cost of your
time and in three months you will
spend 30% of your time bringing that
person up to speed, so if that doesn't
work out then you've got problems.
The more time you spend with that
individual before you hire them the
better. Ask them to take a day's holiday
to spend the day with you, that way
will have far greater impact as you'll
know if you like them or you'll realise
that you don't click.

Ask people to spend
a day's holiday with
you - that way
you'll really get
to know them
What are your tips on getting the
best person for the job?
Of course you need the person with the
right skills and background, but you
need people who show hunger,
ambition, drive, determination,
accountability and can think outside the
box. In a large organisation most people
work in functional roles but in small
places you have to multi-task. You don't
have reception, HR, sales and marketing,
accounting and finance, so all those
functions are carried out by a few
people. Unless someone is able to
multi-task they will struggle - you are
far more accountable than you would be
in a larger business.
Look for someone who is as
passionate about your business as you
because if they aren't you are taking a
massive risk. You need to let them
understand what they are getting into.

60

When there are only three people it is
likely you are sitting next to the owner
who makes the tea and opens the post
- there is nothing he won't do and he
needs people like that. If he hires
someone who says such-and-such isn't
in the job description, that's not going
to work - adapability is the key quality.
How do you retain people once
you've found the best candidate?
Training is accessible online in every
industry in every field. You as a owner
need to recognise that to retain people
you need to coach, train and mentor
them to be the best they can be. I would
say it's the biggest challenge businesses
face as they don't spend the time doing
that and you only get out of someone
what you put in. Just because you are
small is not an excuse. My new website
recruitmentguide.com is not just
handouts, we've got videos, step-by step
guides and it's interactive. It's
everything you need so that even a
small business can train their people
like a multinational. That's how the
market has changed: £20 a month and
they can have access directly to me.
My focus is talent acquisition but
there are similar products available in
every sector.
Would you say that finding
the right people is the key to
a successful business?
One hundred per cent, yes.
A business is a collection of
people, it's not about your
lease, your desk, your
premises. You have no
product until it is created by
the people and if you have
the right people it has an
incredible chance of
success. If you have
mediocre people the
business will be
mediocre, if you have
outstanding people
they can transform
your business.
For example,
Tabasco, the table
sauce, has been
going for 100 years

and has always been very steady,
supplying mainly to restaurants. A few
years ago they hired a new CEO. This
man had been in a restaurant watching
a customer shaking and shaking the
bottle but the sauce wouldn't come out
because it was quite thick. He said, 'why
don't we dilute it, why does it have to be
so thick? We can double the volume, it
will be easier for the customer.'
No one had asked that question
before and by diluting the sauce they
got double the volume and the following
year had a 100% increase in
profitability. The moral is that people
can transform an organisation. I have
experienced that too, by finding
exceptional talent and I have made
talent acquisition the highest priority.
A lot of CEOs spend time on
administration, some on customers,
a lot on product development but
I spend time on talent acquisition as
that is the one ingredient that will
make the biggest impact.
And it's the same for small
businesses. What you should be
focusing on is the one thing that will
have the biggest impact on your
business - and that's people.


http://www.recruitmentguide.com

YourBusinessWithJamesCaan2016

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