YourBusinessWithJamesCaan2016 - 56
The building
blocks of
success
Follow these three key
steps from launching
your start-up to building
business success
W
hat is in the DNA of a
successful start-up? In order
to be successful, the core
of your business should enable it to
grow and adapt, even in the harshest
markets. Three critical components
enable a business to grow from start-up
to established brand.
A brilliant business plan
The most important strand of DNA in your
start-up is the putting together of a very clear
and well-researched business plan. This
comprises the initial building blocks for success.
A sound business plan includes:
Knowledge of your market and competition:
defining your target audience;
The problem your product or service aims to
solve: identifying 'market need';
Your marketing strategy.
An excellent CRM system
Customer relationship management (CRM)
software automates strategies in lead and
contact management and manages your
marketing strategy.
It comprises the practices, strategies, and
technologies that help your business spot trends
and opportunities, manage leads, and enable it
to analyse customer interaction and data
throughout the entire customer life cycle.
CRM will increase efficiency 100-fold by:
Enabling identification of leads; tracking
from website hits, enquiries or phone calls;
Boosting sales and increasing customer
retention; handling email mail-outs, mail merge,
and standard templates, allowing future
impact analysis of marketing campaigns;
Targeting your response to warm leads,
helping in following up on cool leads and
making sure no time is wasted on cold leads.
Efficient workflow automation and account
management present the opportunity to start
building a useful data library;
Enhancing the pipeline from sales to
customer support according to a defined
strategy; tracking activities in the sales cycle;
retaining contact history; and helping to
define sales targets.
YourBusinessWithJamesCaan2016
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