YourBusinessWithJamesCaan2016 - 208

In the room
Skype is all well and good, but sometimes
to seal the deal you need to travel

W

ith digital communication
changing the way we work,
face-to-face meetings with business
colleagues who aren't on our doorsteps
are becoming far less frequent.
Budget constraints, too, mean
you're likely to think twice before
arranging travel to meet prospective
or existing clients, suppliers or
partners in another city or country.
Worries over costs could also
mean you turn down that business
conference abroad, even though
you know it would be a great
networking opportunity and help
drum up future contracts.
But nothing quite beats being in
the same room when you want to
seal a deal or establish a new working
relationship, so sometimes it makes
sense to switch off Skype and make
real-world contact.
A study carried out by travel
management company Egencia
showed 86% of global business
travellers agree
that meetings
conducted
in person are
more effective
and productive
than virtual
meetings and
video-conferencing.
For board level,
that number
jumps to 91%.
Not only do
face-to-face
meetings continue
to be important,
but 70% of
business travellers
feel they would be

208

Meetings in
person are
more effective
and productive



YourBusinessWithJamesCaan2016

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